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I’m Carl, Founder, Strategist, and Dad, helping business owners fix their brand and marketing challenges with clear, commercial strategy. I bring 15+ years of experience from Meta, Uber, global agencies, and my own startups, working with brands like Apple, Nike, Dove, and McDonald’s. I cut through noise quickly, sharpen your positioning, and build marketing that actually drives growth. Based in Sydney, I work with ambitious businesses that want senior-level strategy without the overhead.…I’m Carl, Founder, Strategist, and Dad, helping business owners fix their brand and marketing challenges with clear, commercial strategy. I bring 15+ years of experience from Meta, Uber, global agencies, and my own startups, working with brands like Apple, Nike, Dove, and McDonald’s. I cut through noise quickly, sharpen your positioning, and build marketing that actually drives growth. Based in Sydney, I work with ambitious businesses that want senior-level strategy without the overhead.

Carl Juresic

Marketing Strategist, Growth Marketer, Brand Strategist, +7

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I’m Carl, Founder, Strategist, and Dad, helping business owners fix their brand and marketing challenges with clear, commercial strategy. I bring 15+ years of experience from Meta, Uber, global agencies, and my own startups, working with brands like Apple, Nike, Dove, and McDonald’s. I cut through noise quickly, sharpen your positioning, and build marketing that actually drives growth. Based in Sydney, I work with ambitious businesses that want senior-level strategy without the overhead.…I’m Carl, Founder, Strategist, and Dad, helping business owners fix their brand and marketing challenges with clear, commercial strategy. I bring 15+ years of experience from Meta, Uber, global agencies, and my own startups, working with brands like Apple, Nike, Dove, and McDonald’s. I cut through noise quickly, sharpen your positioning, and build marketing that actually drives growth. Based in Sydney, I work with ambitious businesses that want senior-level strategy without the overhead.

Available to hire

I’m Carl, Founder, Strategist, and Dad, helping business owners fix their brand and marketing challenges with clear, commercial strategy.

I bring 15+ years of experience from Meta, Uber, global agencies, and my own startups, working with brands like Apple, Nike, Dove, and McDonald’s.

I cut through noise quickly, sharpen your positioning, and build marketing that actually drives growth. Based in Sydney, I work with ambitious businesses that want senior-level strategy without the overhead.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Management Consultant at PwC, Australia

January 1, 2008 - January 1, 2012

Provided strategic and financial consulting for enterprise clients; supported decision making with data-driven insights and structured solutions.

Senior Account Manager at Unilever

January 1, 2012 - January 1, 2015

Delivered strategic and financial consulting for enterprise clients including Commonwealth Bank. Supported C-level decision making with data-driven insights and structured solutions.

UK Strategy Director at McDonald's UK

January 1, 2015 - January 1, 2018

Directed go-to-market and digital strategy initiatives to strengthen the brand's category leadership in digital channels; partnered with cross-functional teams to drive growth.

Head of Digital at Leo Burnett UK

January 1, 2018 - January 1, 2019

Managed high-value tech accounts (Apple, Uber); delivered year-on-year revenue growth across EMEA/APAC by leading digital transformation and AI-enabled consumer engagement initiatives.

Lead Strategist - Digital Disruptors at Meta (Facebook)

January 1, 2021 - January 1, 2023

Managed digital campaigns for international brands including Arla Dairy across 10+ markets. Spearheaded Arla Dairy's global digital marketing strategy to maximise brand reach and engagement.

Strategy Director at Accenture London

January 1, 2020 - January 1, 2021

Engineered Uber's APAC & EMEA market entry strategies, focusing on performance marketing channels. Led the Apple Music launch across key APAC/EMEA markets.

Strategy Director at Dentsu Media London

January 1, 2015 - January 1, 2018

Coordinated major brand campaigns for FMCG giants Unilever, delivering award-winning initiatives. Launched Dove Men’s new 'Real Strength' brand platform at the Super Bowl in 2015.

Senior Account Manager at Ogilvy London

January 1, 2012 - January 1, 2015

Crafted financial strategies for industry leaders, ensuring optimized resource distribution and budgeting.

Management Consultant at PwC Australia

January 1, 2009 - January 1, 2012