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I’m a senior brand, digital, and marketing strategist with 15+ years working across global brands and high-growth platforms including Meta, Uber, Accenture, Apple, Amazon, McDonald’s, Unilever, and Canva. I specialise in turning complex products, platforms, or ideas into clear positioning, sharp go-to-market strategy, and advertising that actually converts. My background spans strategy consulting, creative agencies, and tech platforms—so I bridge brand, performance, and commercial reality. I’ve led enterprise GTM strategy across APAC, EMEA, and the UK, driven $2M+ annual revenue targets, and partnered directly with C-suite teams to design growth strategy, brand repositioning, and advertising frameworks. Typical clients hire me when: • Their brand story is unclear or stale • Growth has plateaued despite spend • They need senior thinking without a full-time hire • They’re launching, repositioning, or entering new markets I work fast, think commercially, and deliver strategy that can actually be executed by teams.…I’m a senior brand, digital, and marketing strategist with 15+ years working across global brands and high-growth platforms including Meta, Uber, Accenture, Apple, Amazon, McDonald’s, Unilever, and Canva. I specialise in turning complex products, platforms, or ideas into clear positioning, sharp go-to-market strategy, and advertising that actually converts. My background spans strategy consulting, creative agencies, and tech platforms—so I bridge brand, performance, and commercial reality. I’ve led enterprise GTM strategy across APAC, EMEA, and the UK, driven $2M+ annual revenue targets, and partnered directly with C-suite teams to design growth strategy, brand repositioning, and advertising frameworks. Typical clients hire me when: • Their brand story is unclear or stale • Growth has plateaued despite spend • They need senior thinking without a full-time hire • They’re launching, repositioning, or entering new markets I work fast, think commercially, and deliver strategy that can actually be executed by teams.

Carl Juresic

Marketing Strategist, Growth Marketer, Brand Strategist, +7

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I’m a senior brand, digital, and marketing strategist with 15+ years working across global brands and high-growth platforms including Meta, Uber, Accenture, Apple, Amazon, McDonald’s, Unilever, and Canva. I specialise in turning complex products, platforms, or ideas into clear positioning, sharp go-to-market strategy, and advertising that actually converts. My background spans strategy consulting, creative agencies, and tech platforms—so I bridge brand, performance, and commercial reality. I’ve led enterprise GTM strategy across APAC, EMEA, and the UK, driven $2M+ annual revenue targets, and partnered directly with C-suite teams to design growth strategy, brand repositioning, and advertising frameworks. Typical clients hire me when: • Their brand story is unclear or stale • Growth has plateaued despite spend • They need senior thinking without a full-time hire • They’re launching, repositioning, or entering new markets I work fast, think commercially, and deliver strategy that can actually be executed by teams.…I’m a senior brand, digital, and marketing strategist with 15+ years working across global brands and high-growth platforms including Meta, Uber, Accenture, Apple, Amazon, McDonald’s, Unilever, and Canva. I specialise in turning complex products, platforms, or ideas into clear positioning, sharp go-to-market strategy, and advertising that actually converts. My background spans strategy consulting, creative agencies, and tech platforms—so I bridge brand, performance, and commercial reality. I’ve led enterprise GTM strategy across APAC, EMEA, and the UK, driven $2M+ annual revenue targets, and partnered directly with C-suite teams to design growth strategy, brand repositioning, and advertising frameworks. Typical clients hire me when: • Their brand story is unclear or stale • Growth has plateaued despite spend • They need senior thinking without a full-time hire • They’re launching, repositioning, or entering new markets I work fast, think commercially, and deliver strategy that can actually be executed by teams.

Available to hire

I’m a senior brand, digital, and marketing strategist with 15+ years working across global brands and high-growth platforms including Meta, Uber, Accenture, Apple, Amazon, McDonald’s, Unilever, and Canva.

I specialise in turning complex products, platforms, or ideas into clear positioning, sharp go-to-market strategy, and advertising that actually converts. My background spans strategy consulting, creative agencies, and tech platforms—so I bridge brand, performance, and commercial reality.

I’ve led enterprise GTM strategy across APAC, EMEA, and the UK, driven $2M+ annual revenue targets, and partnered directly with C-suite teams to design growth strategy, brand repositioning, and advertising frameworks.

Typical clients hire me when:
• Their brand story is unclear or stale
• Growth has plateaued despite spend
• They need senior thinking without a full-time hire
• They’re launching, repositioning, or entering new markets

I work fast, think commercially, and deliver strategy that can actually be executed by teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Fractional Marketing Lead & Strategist, Independent / Freelance at Self Employed

January 1, 2015 - Present

Worked as a fractional marketing lead and strategist alongside senior roles in agencies and technology platforms, supporting founders, scale-ups, and enterprise teams on a project and advisory basis. Provided hands-on leadership across brand positioning, go-to-market strategy, and advertising effectiveness, often stepping in when organisations needed senior strategic direction without a full-time hire. Engagements typically focused on: • Clarifying brand and value proposition • Designing GTM and growth strategies • Shaping campaign and content strategy across paid and organic channels • Advising founders, CMOs, and leadership teams on marketing structure and priorities Brought experience from global brands and platforms (Meta, Uber, Accenture, Apple, McDonald’s, Unilever) into fast-moving teams, helping them make better strategic decisions, faster.

Senior Account Manager at Unilever

January 1, 2012 - January 1, 2015

Delivered strategic and financial consulting for enterprise clients including Commonwealth Bank. Supported C-level decision making with data-driven insights and structured solutions.

UK Strategy Director at McDonald's UK

January 1, 2015 - January 1, 2018

Directed go-to-market and digital strategy initiatives to strengthen the brand's category leadership in digital channels; partnered with cross-functional teams to drive growth.

Head of Digital at Leo Burnett UK

January 1, 2018 - January 1, 2019

Managed high-value tech accounts (Apple, Uber); delivered year-on-year revenue growth across EMEA/APAC by leading digital transformation and AI-enabled consumer engagement initiatives.

Lead Strategist - Digital Disruptors at Meta (Facebook)

January 1, 2021 - January 1, 2023

Managed digital campaigns for international brands including Arla Dairy across 10+ markets. Spearheaded Arla Dairy's global digital marketing strategy to maximise brand reach and engagement.

Marketing & Advertising Strategy Lead at Dentsu Media UK

January 1, 2015 - January 1, 2018

Led marketing, media, and advertising strategy for global technology and consumer brands including Apple and Uber. Designed campaign and channel strategies that balanced brand building with measurable growth outcomes across EMEA and APAC markets.

Strategy Director at Dentsu Media London

January 1, 2015 - January 1, 2018

Coordinated major brand campaigns for FMCG giants Unilever, delivering award-winning initiatives. Launched Dove Men’s new 'Real Strength' brand platform at the Super Bowl in 2015.

Marketing & Business Strategy Consultant at PwC

January 1, 2008 - January 1, 2012

Provided marketing, growth, and commercial strategy support to enterprise clients, including Commonwealth Bank. Focused on customer strategy, go-to-market planning, and data-driven decision-making.