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Digital Marketing & Growth Strategist | ex-Meta & Uber Ex-Meta and Uber marketing strategist with 15+ years turning products and platforms into growth. I help brands fix unclear positioning, restart stalled growth, and launch into new markets, then make sure the strategy actually ships. What I deliver: • Paid + organic social (Meta, TikTok, Instagram), Google Ads, and full-funnel acquisition • Brand positioning, messaging, and go-to-market strategy • Content strategy and creative direction that converts • Growth audits when spend is high but results have plateaued Track record: led enterprise GTM across APAC, EMEA and the UK, driven multi million annual revenue targets, and partnered directly with C-suite teams. I’ve worked across global brands and platforms including Meta, Uber, Apple, Amazon, McDonald’s, Unilever and Canva. I work fast, think commercially, and hand over strategy your team can execute, or execute it myself. Set up for contract, freelance, and fractional engagements, fully remote.…Digital Marketing & Growth Strategist | ex-Meta & Uber Ex-Meta and Uber marketing strategist with 15+ years turning products and platforms into growth. I help brands fix unclear positioning, restart stalled growth, and launch into new markets, then make sure the strategy actually ships. What I deliver: • Paid + organic social (Meta, TikTok, Instagram), Google Ads, and full-funnel acquisition • Brand positioning, messaging, and go-to-market strategy • Content strategy and creative direction that converts • Growth audits when spend is high but results have plateaued Track record: led enterprise GTM across APAC, EMEA and the UK, driven multi million annual revenue targets, and partnered directly with C-suite teams. I’ve worked across global brands and platforms including Meta, Uber, Apple, Amazon, McDonald’s, Unilever and Canva. I work fast, think commercially, and hand over strategy your team can execute, or execute it myself. Set up for contract, freelance, and fractional engagements, fully remote.

Carl Juresic

Marketing Strategist, Growth Marketer, Brand Strategist, +7

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Digital Marketing & Growth Strategist | ex-Meta & Uber Ex-Meta and Uber marketing strategist with 15+ years turning products and platforms into growth. I help brands fix unclear positioning, restart stalled growth, and launch into new markets, then make sure the strategy actually ships. What I deliver: • Paid + organic social (Meta, TikTok, Instagram), Google Ads, and full-funnel acquisition • Brand positioning, messaging, and go-to-market strategy • Content strategy and creative direction that converts • Growth audits when spend is high but results have plateaued Track record: led enterprise GTM across APAC, EMEA and the UK, driven multi million annual revenue targets, and partnered directly with C-suite teams. I’ve worked across global brands and platforms including Meta, Uber, Apple, Amazon, McDonald’s, Unilever and Canva. I work fast, think commercially, and hand over strategy your team can execute, or execute it myself. Set up for contract, freelance, and fractional engagements, fully remote.…Digital Marketing & Growth Strategist | ex-Meta & Uber Ex-Meta and Uber marketing strategist with 15+ years turning products and platforms into growth. I help brands fix unclear positioning, restart stalled growth, and launch into new markets, then make sure the strategy actually ships. What I deliver: • Paid + organic social (Meta, TikTok, Instagram), Google Ads, and full-funnel acquisition • Brand positioning, messaging, and go-to-market strategy • Content strategy and creative direction that converts • Growth audits when spend is high but results have plateaued Track record: led enterprise GTM across APAC, EMEA and the UK, driven multi million annual revenue targets, and partnered directly with C-suite teams. I’ve worked across global brands and platforms including Meta, Uber, Apple, Amazon, McDonald’s, Unilever and Canva. I work fast, think commercially, and hand over strategy your team can execute, or execute it myself. Set up for contract, freelance, and fractional engagements, fully remote.

Available to hire

Sydney, Australia

Digital Marketing & Growth Strategist | ex-Meta & Uber

Ex-Meta and Uber marketing strategist with 15+ years turning products and platforms into growth. I help brands fix unclear positioning, restart stalled growth, and launch into new markets, then make sure the strategy actually ships.
What I deliver:
• Paid + organic social (Meta, TikTok, Instagram), Google Ads, and full-funnel acquisition
• Brand positioning, messaging, and go-to-market strategy
• Content strategy and creative direction that converts
• Growth audits when spend is high but results have plateaued
Track record: led enterprise GTM across APAC, EMEA and the UK, driven multi million annual revenue targets, and partnered directly with C-suite teams. I’ve worked across global brands and platforms including Meta, Uber, Apple, Amazon, McDonald’s, Unilever and Canva.
I work fast, think commercially, and hand over strategy your team can execute, or execute it myself. Set up for contract, freelance, and fractional engagements, fully remote.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead Strategist - Digital Disruptors at Meta (Facebook)

January 1, 2021 - January 1, 2023

Managed digital campaigns for international brands including Arla Dairy across 10+ markets. Spearheaded Arla Dairy's global digital marketing strategy to maximise brand reach and engagement.

Head of Digital at Leo Burnett UK

January 1, 2018 - January 1, 2019

Managed high-value tech accounts (Apple, Uber); delivered year-on-year revenue growth across EMEA/APAC by leading digital transformation and AI-enabled consumer engagement initiatives.

Strategy Director at Dentsu Media London

January 1, 2015 - January 1, 2018

Coordinated major brand campaigns for FMCG giants Unilever, delivering award-winning initiatives. Launched Dove Men’s new 'Real Strength' brand platform at the Super Bowl in 2015.

Marketing & Advertising Strategy Lead at Dentsu Media UK

January 1, 2015 - January 1, 2018

Led marketing, media, and advertising strategy for global technology and consumer brands including Apple and Uber. Designed campaign and channel strategies that balanced brand building with measurable growth outcomes across EMEA and APAC markets.

UK Strategy Director at McDonald's UK

January 1, 2015 - January 1, 2018

Directed go-to-market and digital strategy initiatives to strengthen the brand's category leadership in digital channels; partnered with cross-functional teams to drive growth.

Fractional Marketing Lead & Strategist, Independent / Freelance at Self Employed

January 1, 2015 - Present

Worked as a fractional marketing lead and strategist alongside senior roles in agencies and technology platforms, supporting founders, scale-ups, and enterprise teams on a project and advisory basis. Provided hands-on leadership across brand positioning, go-to-market strategy, and advertising effectiveness, often stepping in when organisations needed senior strategic direction without a full-time hire. Engagements typically focused on: • Clarifying brand and value proposition • Designing GTM and growth strategies • Shaping campaign and content strategy across paid and organic channels • Advising founders, CMOs, and leadership teams on marketing structure and priorities Brought experience from global brands and platforms (Meta, Uber, Accenture, Apple, McDonald’s, Unilever) into fast-moving teams, helping them make better strategic decisions, faster.

Senior Account Manager at Unilever

January 1, 2012 - January 1, 2015

Delivered strategic and financial consulting for enterprise clients including Commonwealth Bank. Supported C-level decision making with data-driven insights and structured solutions.

Marketing & Business Strategy Consultant at PwC

January 1, 2008 - January 1, 2012

Provided marketing, growth, and commercial strategy support to enterprise clients, including Commonwealth Bank. Focused on customer strategy, go-to-market planning, and data-driven decision-making.