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I'm a Marketing and Advertising graduate with hands-on experience managing content and campaigns for different brands. I'm particularly interested in how strategy, creativity, and data come together to drive results. I enjoy working in dynamic environments, taking initiative, and learning through experience. I've contributed to brand growth and audience engagement, including a 50% increase in Old El Paso's community in one year, and I supported Fundación Balia's growth strategy through a full-funnel approach.…I'm a Marketing and Advertising graduate with hands-on experience managing content and campaigns for different brands. I'm particularly interested in how strategy, creativity, and data come together to drive results. I enjoy working in dynamic environments, taking initiative, and learning through experience. I've contributed to brand growth and audience engagement, including a 50% increase in Old El Paso's community in one year, and I supported Fundación Balia's growth strategy through a full-funnel approach.

Carla Rivera

Social Media Manager, Content Strategist, Marketing Strategist, +5

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I'm a Marketing and Advertising graduate with hands-on experience managing content and campaigns for different brands. I'm particularly interested in how strategy, creativity, and data come together to drive results. I enjoy working in dynamic environments, taking initiative, and learning through experience. I've contributed to brand growth and audience engagement, including a 50% increase in Old El Paso's community in one year, and I supported Fundación Balia's growth strategy through a full-funnel approach.…I'm a Marketing and Advertising graduate with hands-on experience managing content and campaigns for different brands. I'm particularly interested in how strategy, creativity, and data come together to drive results. I enjoy working in dynamic environments, taking initiative, and learning through experience. I've contributed to brand growth and audience engagement, including a 50% increase in Old El Paso's community in one year, and I supported Fundación Balia's growth strategy through a full-funnel approach.

Available to hire

I’m a Marketing and Advertising graduate with hands-on experience managing content and campaigns for different brands. I’m particularly interested in how strategy, creativity, and data come together to drive results.

I enjoy working in dynamic environments, taking initiative, and learning through experience. I’ve contributed to brand growth and audience engagement, including a 50% increase in Old El Paso’s community in one year, and I supported Fundación Balia’s growth strategy through a full-funnel approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Community Manager / Marketing & Content at Crops, S.L.

March 2, 2024 - Present

Managed social media accounts for brands such as Häagen-Dazs Spain, Old El Paso, Fundación Balia, Legado Ibérico, and Diagonal Mar. Developed content strategies aligned with each brand’s identity and business objectives. Analyzed performance metrics to optimize content and support improvements in reach and engagement. Designed and executed digital campaigns focused on brand impact and audience connection. Coordinated and led creative processes and production teams.

Production Assistant (Internship) at ICONS.A.B. de C.V.

February 1, 2019 - August 1, 2019

Assisted in audiovisual production and supported the logistical and creative coordination of projects.

Volunteer at Fundación MAPFRE

January 1, 2018 - January 1, 2020

Volunteer experience supporting activities at Fundación MAPFRE in San Salvador, focusing on community initiatives and marketing support.

Volleyball Coach at Asociación Amigos del Deporte y la Cultura (AMIDECU)

September 1, 2021 - March 1, 2024

Led youth teams, fostered teamwork, discipline, and commitment; designed training plans and managed group dynamics.

Community Manager at Brand Crops, S.L.

March 1, 2024 - March 1, 2026

Managed social media accounts for brands including Old El Paso Spain, Legado Ibérico, Fundación Balia, and more. Developed content strategies aligned with each brand's identity and business objectives. Analyzed performance metrics to optimize content and engagement. Coordinated creative processes and production teams.

Production Assistant (Internship) at ICONS.A. de C.V.

February 1, 2019 - August 1, 2019

Supported audiovisual production projects, contributing to both creative development and operational coordination. Collaborated with multidisciplinary teams in a dynamic, fast-paced environment. Achievements: Contributed to the successful delivery of multiple production projects within tight timelines.