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I'm Carla Serra, a UX/UI designer with a passion for user-centered design and accessible experiences. I blend research, prototyping, and collaborative leadership to transform complex problems into intuitive products. Over 14 years, I've delivered projects for global brands and organizations like UNOPS, D&AD, British Airways, Thames Water, Microsoft, and Spotify, always aiming to align user needs with business goals while fostering inclusive design.…I'm Carla Serra, a UX/UI designer with a passion for user-centered design and accessible experiences. I blend research, prototyping, and collaborative leadership to transform complex problems into intuitive products. Over 14 years, I've delivered projects for global brands and organizations like UNOPS, D&AD, British Airways, Thames Water, Microsoft, and Spotify, always aiming to align user needs with business goals while fostering inclusive design.

Carla Serra

UX Designer, UI Designer, Product Designer

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I'm Carla Serra, a UX/UI designer with a passion for user-centered design and accessible experiences. I blend research, prototyping, and collaborative leadership to transform complex problems into intuitive products. Over 14 years, I've delivered projects for global brands and organizations like UNOPS, D&AD, British Airways, Thames Water, Microsoft, and Spotify, always aiming to align user needs with business goals while fostering inclusive design.…I'm Carla Serra, a UX/UI designer with a passion for user-centered design and accessible experiences. I blend research, prototyping, and collaborative leadership to transform complex problems into intuitive products. Over 14 years, I've delivered projects for global brands and organizations like UNOPS, D&AD, British Airways, Thames Water, Microsoft, and Spotify, always aiming to align user needs with business goals while fostering inclusive design.

Available to hire

I’m Carla Serra, a UX/UI designer with a passion for user-centered design and accessible experiences. I blend research, prototyping, and collaborative leadership to transform complex problems into intuitive products.

Over 14 years, I’ve delivered projects for global brands and organizations like UNOPS, D&AD, British Airways, Thames Water, Microsoft, and Spotify, always aiming to align user needs with business goals while fostering inclusive design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Work Experience

UX Designer at UNOPS

January 1, 2025 - Present

Lead end-to-end UX design for the UNEP-CCC main website redesign and the new Article 6 platform. Conducted interviews, defined information architecture, and delivered wireframes and prototypes to simplify climate-content for global users. Created scalable design guidelines and handoffs for development, with a strong focus on accessibility and WCAG-aligned solutions.

UX Designer at D&AD Awards

January 1, 2020 - January 1, 2025

Redesigned D&AD products — led the UX overhaul of the Pro Awards, New Blood Entry Platforms, and internal entries systems. Improved user flows, usability, and accessibility; established data-driven IA and scalable processes; collaborated across UI, development, PM, and stakeholder teams.

Lead UX Designer at Project Três

January 1, 2019 - January 1, 2024

Managed a growing design team across India, Kenya, and Germany; ensured brand identity consistency, design quality, and creative strategy. Led the development of a new online shop and institutional website, planned data-driven marketing campaigns, and refined internal design processes.

UX/UI Instructor at Red Academy

January 1, 2018 - January 1, 2019

Taught part-time evening courses in UI and UX design; developed hands-on, project-based learning content and mentored students.

UX/UI Designer at Freelancer

January 1, 2017 - January 1, 2023

Freelance projects across London focusing on product UX, information architecture, and brand-aligned design for clients including Spotify, British Airways, Thames Water, Kellogg’s, CLA Education Platform, and museum projects.

Lead UX Designer at Red Apple Creative

January 1, 2015 - January 1, 2017

Optimized team processes and enhanced product experience. Created and implemented a new team workflow, conducting user research to develop journey templates and microsite structures; led workshops and master classes.

Designer at Casta Studio

January 1, 2014 - January 1, 2015

Collaborated on multiple projects including branding, identity, graphic design, and website design and build.

Designer at Encontro d’Ideias

January 1, 2012 - January 1, 2012

Provided design support on various projects including brand identity, layout design, illustration, and pattern design.

Designer at Aveiro Museu Amor Design

January 1, 2012 - January 1, 2014

Contributed as graphic designer on catalog design and brand identity projects for the museum.