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Creative professional with over 15 years of experience across digital, print, and merchandising design. Experienced in leading teams, driving projects forward, and blending strong aesthetics with performance to deliver impactful, measurable brand results. Detail-oriented and passionate about the creative process, with a consistent focus on quality, cohesion, and collaboration. Known for strong interpersonal skills, an optimistic mindset, and a good sense of humor.…Creative professional with over 15 years of experience across digital, print, and merchandising design. Experienced in leading teams, driving projects forward, and blending strong aesthetics with performance to deliver impactful, measurable brand results. Detail-oriented and passionate about the creative process, with a consistent focus on quality, cohesion, and collaboration. Known for strong interpersonal skills, an optimistic mindset, and a good sense of humor.

Carleen Leibinger

Art Director, Graphic Designer, Creative Director

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Creative professional with over 15 years of experience across digital, print, and merchandising design. Experienced in leading teams, driving projects forward, and blending strong aesthetics with performance to deliver impactful, measurable brand results. Detail-oriented and passionate about the creative process, with a consistent focus on quality, cohesion, and collaboration. Known for strong interpersonal skills, an optimistic mindset, and a good sense of humor.…Creative professional with over 15 years of experience across digital, print, and merchandising design. Experienced in leading teams, driving projects forward, and blending strong aesthetics with performance to deliver impactful, measurable brand results. Detail-oriented and passionate about the creative process, with a consistent focus on quality, cohesion, and collaboration. Known for strong interpersonal skills, an optimistic mindset, and a good sense of humor.

Available to hire

Creative professional with over 15 years of experience across digital, print, and merchandising design. Experienced in leading teams, driving projects forward, and blending strong aesthetics with performance to deliver impactful, measurable brand results. Detail-oriented and passionate about the creative process, with a consistent focus on quality, cohesion, and collaboration. Known for strong interpersonal skills, an optimistic mindset, and a good sense of humor.

Skills

Branding

Experience Level

Branding

Expert

Work Experience

Design Director at RUGS USA | Annie Selke Companies

January 1, 2020 - January 1, 2025

Led visual design strategy across platforms to ensure cohesive branding, support product launches, and drive impactful marketing campaigns. Mentored designers and collaborated with the photography studio to align with brand storytelling.

Graphic Design Manager at RUGS USA | Annie Selke Companies

January 1, 2017 - January 1, 2020

Oversaw design projects from initiation to execution, enhancing user experience and ensuring adherence to brand standards. Successfully led initiatives that improved conversion rates and integrated new workflow tools.

Senior Graphic E-commerce Designer at RUGS USA | Annie Selke Companies

January 1, 2016 - January 1, 2017

Developed creative assets for e-commerce platforms, collaborating closely with product and content teams to achieve marketing goals. Played a pivotal role in launching a successful re-platforming project.

Graphic Designer at Iredale Mineral Cosmetics

January 1, 2013 - January 1, 2016

Designed print and digital projects to align with brand standards, collaborating with various teams to ensure timely delivery of assets. Coordinated with external vendors for production accuracy.

Freelance Art Director & Graphic Designer at Self Employed

January 1, 2011 - Present

Delivered creative solutions in web and print design, focusing on brand identity and marketing materials for various clients.

Digital Design Specialist at Iredale Mineral Cosmetics

January 1, 2011 - January 1, 2013

Executed design projects from concept to delivery, ensuring alignment with brand guidelines while working efficiently with content teams.