Carli Coetzer

Senior Graphic Designer with 8+ years of experience across branding, e-commerce, and editorial design. I specialise in creating thoughtful visual solutions that balance artistic clarity with conversion-focused, real-world results. Deliver brand-led design solutions across marketing, e-commerce, and interactive media for local and international clients.

Designed comprehensive robotics educational materials and facilitator guides for Grades 1–9, ensuring practical, age-appropriate, and visually engaging content. Partnered with copywriters to maintain accuracy and accessibility across complex learning materials. Developed and applied consistent layout systems to ensure brand alignment across all print-ready deliverables.

Provide end-to-end branding, digital design, and illustration services, managing projects from concept through final delivery in collaboration with clients. Produce high-performing marketing assets including paid ads, social media content, and storefront visuals. Design 2D game-related assets including UI concepts, interface visuals, and Steam store imagery. Support ongoing retainer clients with marketing design, print-ready deliverables, campaign rollouts, and asset optimisation. Led design execution across multiple client accounts in a high-volume workflow. Designed and implemented conversion-focused email campaigns, automated flows, and promotional website popups in Klaviyo. Collaborated with a team of social media managers and copywriters to create paid ads and social content optimised for performance and platform requirements.