I specialize in brand development, identity systems, and digital/vector illustration.

Carlo Gutiérrez

I specialize in brand development, identity systems, and digital/vector illustration.

Available to hire

I specialize in brand development, identity systems, and digital/vector illustration.

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Creative Director at EFE Consulting Group
January 1, 2020 - March 1, 2022
As a creative director, I developed a visual identity and supervised its correct use across digital platforms and printed media. I also had the opportunity to create concepts and identities for partner companies and new projects.
Jr. Graphic Designer at 32MKT
May 1, 2016 - October 1, 2016
Advertising concept development; Social media posts design; Digital illustration. Internship in a small marketing agency where I improved my basic technical skills and ability to create concepts, naming, and visual storytelling.
Graphic Designer & Artist at Pibble Co.
August 1, 2022 - January 1, 2023
Corporate Identity development; Logo design; General graphic design; Illustration.
In-house Graphic Designer at RSI México
March 1, 2017 - December 1, 2019
Redesign and development of corporate identity; Finding the brand’s purpose and values (Answering the “Why?” question); Executing design requests; Internal signage and trade show booth design; Product and trade show photography. A medium size company that provides ID and tracking solutions. By taking the initiative, my tasks evolved from executing design requests to helping answer deeper questions: finding and developing the company´s purpose, values, and workspace culture. I also had the opportunity to pitch and redesign the company´s identity, giving a visible morale boost to employees.
Graphic Designer at BISO Innovation
April 1, 2023 - November 1, 2023
Pitched and developed a brand redesign and brand strategy for Plankton Wallet, one of the company’s flagship projects. Going beyond my title responsibilities, I oversaw the improvement of our internal processes in order to save time and money, increase productivity and keep our team’s overall wellbeing.
Graphic Designer at Xenera
January 1, 2024 - Present
In-house graphic design work.

Education

BS in Digital Graphic Design at CETYS Universidad
January 11, 2030 - January 1, 2019
Aveline Stokart Lighting Course at 21 Draw
January 11, 2030 - January 1, 2022
René Chio Lighting Course at René Chio
January 11, 2030 - January 1, 2023
Baja California Young Talents State Program at Baja California Young Talents State Program
January 11, 2030 - January 1, 2014
The Magic Behind the Magic: The Process of Animation Workshop at Disney Television Animation – José Zelaya and The Simpson’s Edwin Aguilar
January 11, 2030 - January 1, 2011

Qualifications

Baja California Young Talents State Program
January 11, 2030 - January 1, 2014
Aveline Stokart Lighting Course
January 11, 2030 - January 1, 2022
René Chio Lighting Course
January 11, 2030 - January 1, 2023
The Magic Behind the Magic: The Process of Animation Workshop
January 11, 2030 - January 1, 2011
BS in Digital Graphic Design
January 11, 2030 - January 1, 2019

Industry Experience

Manufacturing, Professional Services, Financial Services, Education, Real Estate & Construction, Other, Media & Entertainment, Software & Internet