Hi, I’m Carlos Anthony, a performance-driven UGC creator and on-camera talent specializing in short-form vertical video designed for paid social. I’ve worked with national brands such as Target, Celsius, Alpha Lion, InnoSupps, Aspen Dental, Prozis, and Bluestar Nutraceuticals to craft hook-driven content that performs on TikTok Spark Ads, Instagram Reels, and Meta campaigns. My own content has reached 500K+ across Instagram and TikTok, giving me first-hand insight into what hooks land, how to hold attention, and where to place CTAs for best conversion. I’ve been selected as a preferred ongoing creator by Alpha Lion for scalable, repeatable ad creatives, and I deliver brand-safe footage on spec while moving fast.
I handle multi-concept ad creative, on-camera performance across lifestyle, testimonial, direct-response, and scripted formats, and I edit for ad-ready delivery with CapCut, Premiere Pro, and Final Cut Pro. I’m comfortable with whitelisting & Spark Ads, and I follow briefs precisely, including paid usage rights and licensing. My approach blends on-camera presence, rapid experimentation, and production know-how to drive performance from short-form ads.
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