Available to hire
I’m a Growth-focused Marketing Specialist with 3+ years of experience driving adoption for Web3 ecosystems and crypto platforms. I design and execute multi-channel strategies, including Google Ads and organic user acquisition, while leveraging AI tools to optimize campaign performance.
I’m certified in Digital Marketing, E-commerce, and AI for Marketing, with a proven track record translating complex technical concepts into high-converting narratives for diverse audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Chinese
Intermediate
Work Experience
Marketing Specialist at Magic Square (The Web3 App Store)
January 1, 2022 - January 1, 2025Led growth-oriented multi-channel marketing initiatives to drive ecosystem adoption and user growth for a premier Web3 platform. Coordinated cross-functional collaboration with Design and Product teams to launch cohesive, narrative-driven campaigns across Telegram, Discord, and other channels; built content pillars and measured ROI, reach, and engagement to optimize performance.
Marketing Content & Localization Specialist at Gate.io
January 1, 2023 - January 1, 2024Localized technical blockchain and crypto content for Portuguese-speaking audiences; built regional education initiatives, supported product launches, and maintained consistent brand messaging across channels.
Digital Growth & YouTube Strategist at Independent / Remote
January 1, 2018 - January 1, 2019Scaled digital growth through organic SEO, retention-focused content, and monetization strategies; advised creators on audience-building and long-term performance optimization.
Education
Master’s Degree in Sports Management at Shanghai University of Sport
January 11, 2030 - March 9, 2026Bachelor’s Degree in Sports Management at Universidade da Maia (ISMAI)
January 11, 2030 - March 9, 2026Qualifications
AI for Marketing – Google
January 1, 2026 - March 9, 2026Foundations of Digital Marketing and E-commerce – Google
January 1, 2026 - March 9, 2026Social Media Marketing Certification I & II – HubSpot Academy
January 11, 2030 - December 31, 2027Industry Experience
Software & Internet, Media & Entertainment, Gaming, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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