CF

Carlos Fernandez Moreno

Available to hire

I'm a digital Marketing Executive with experience in managing and optimizing international digital campaigns focused on growth and user acquisition.

About

I’m a digital Marketing Executive with experience in managing and optimizing international digital campaigns focused on growth and user acquisition. Skilled in Paid Media, performance analysis, audience targeting, and data-driven strategies. Experienced working across multiple markets, business KPIs, and international teams. Analytical profile, business-oriented, and focused on continuous performance improvement.

  • 2 years' experience
  • Joined June 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • ItalianAdvanced
  • FrenchAdvanced

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services
  • Software & Internet
  • Education

Work experience

Marketing Executive · Grupo Viajes El Corte InglésJun 2024 – Present · 2 yrs 6 mos

End-to-end management of 50+ annual digital campaigns across international markets, supporting acquisition, engagement, and conversion strategies. Continuous optimization of campaigns across Google Ads, Meta Ads, Display, Programmatic, and other channels. Performance monitoring through KPIs such as ROI, identifying insights and growth opportunities. Collaboration with internal teams and external partners to improve customer journey, content, and results. Management of multi-channel campaigns adapted to different segments, markets, and user behaviors. Improved ROI by 10% through data-driven decision making and campaign optimization.

Administrative Intern · Provincial Association of Hotel and Tourism Entrepreneurs (APET)Feb 2023 – May 2023 · 4 mos

Accounting, invoicing and taxes using A3A sensor and Excel. Exposure to financial business processes.

Education· 6

Master's Degree in Digital Marketing and Social Media · CEU San Pablo University2023 – 2024
Bachelor's Degree in Business Administration · Castilla-La Mancha University2019 – 2023
Erasmus Exchange · SAAS School of Management, Turin, Italy2021 – 2022
Master’s Degree in Digital Marketing and Social Media · CEU San Pablo University2023 – 2024

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