I'm a digital Marketing Executive with experience in managing and optimizing international digital campaigns focused on growth and user acquisition. Skilled in Paid Media, performance analysis, audience targeting, and data-driven strategies. Experienced working across multiple markets, business KPIs, and international teams. Analytical profile, business-oriented, and focused on continuous performance improvement.

Carlos Fernandez Moreno

I'm a digital Marketing Executive with experience in managing and optimizing international digital campaigns focused on growth and user acquisition. Skilled in Paid Media, performance analysis, audience targeting, and data-driven strategies. Experienced working across multiple markets, business KPIs, and international teams. Analytical profile, business-oriented, and focused on continuous performance improvement.

Available to hire

I’m a digital Marketing Executive with experience in managing and optimizing international digital campaigns focused on growth and user acquisition. Skilled in Paid Media, performance analysis, audience targeting, and data-driven strategies. Experienced working across multiple markets, business KPIs, and international teams. Analytical profile, business-oriented, and focused on continuous performance improvement.

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Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Advanced
French
Advanced

Work Experience

Marketing Executive at Grupo Viajes El Corte Inglés
June 1, 2024 - Present
End-to-end management of 50+ annual digital campaigns across international markets, supporting acquisition, engagement, and conversion strategies. Continuous optimization of campaigns across Google Ads, Meta Ads, Display, Programmatic, and other channels. Performance monitoring through KPIs such as ROI, identifying insights and growth opportunities. Collaboration with internal teams and external partners to improve customer journey, content, and results. Management of multi-channel campaigns adapted to different segments, markets, and user behaviors. Improved ROI by 10% through data-driven decision making and campaign optimization.
Administrative Intern at Provincial Association of Hotel and Tourism Entrepreneurs (APET)
February 1, 2023 - May 1, 2023
Accounting, invoicing and taxes using A3A sensor and Excel. Exposure to financial business processes.

Education

Master's Degree in Digital Marketing and Social Media at CEU San Pablo University
January 1, 2023 - January 1, 2024
Bachelor's Degree in Business Administration at Castilla-La Mancha University
January 1, 2019 - January 1, 2023
Erasmus Exchange at SAAS School of Management, Turin, Italy
January 1, 2021 - January 1, 2022
Master’s Degree in Digital Marketing and Social Media at CEU San Pablo University
January 1, 2023 - January 1, 2024
Bachelor’s Degree in Business Administration at Castilla-La Mancha University
January 1, 2019 - January 1, 2023
Erasmus Exchange at SAA School of Management
January 1, 2021 - January 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Education