I’m Carlos Lwanga, a multidisciplinary digital content and brand communications specialist with 10+ years across advertising, broadcast, and digital media. I build brands end to end—shaping concepts and taglines, crafting sharp copy, and producing high-quality design and video content for multi-channel campaigns. I’ve led creative work for clients such as KCB, Total, Nile Gold, and Econet Wireless, and I’m also recognized as a BBC-commended writer in the top 100 worldwide playwrights. I enjoy speaking directly to audiences across any channel, and I’m known for quality-driven creativity and delivering on time—whether I’m running my own studio, supporting fast-growth teams, or creating campaign content for major brands.…

Carlos Lwanga

I’m Carlos Lwanga, a multidisciplinary digital content and brand communications specialist with 10+ years across advertising, broadcast, and digital media. I build brands end to end—shaping concepts and taglines, crafting sharp copy, and producing high-quality design and video content for multi-channel campaigns. I’ve led creative work for clients such as KCB, Total, Nile Gold, and Econet Wireless, and I’m also recognized as a BBC-commended writer in the top 100 worldwide playwrights. I enjoy speaking directly to audiences across any channel, and I’m known for quality-driven creativity and delivering on time—whether I’m running my own studio, supporting fast-growth teams, or creating campaign content for major brands.…

Available to hire

I’m Carlos Lwanga, a multidisciplinary digital content and brand communications specialist with 10+ years across advertising, broadcast, and digital media. I build brands end to end—shaping concepts and taglines, crafting sharp copy, and producing high-quality design and video content for multi-channel campaigns.

I’ve led creative work for clients such as KCB, Total, Nile Gold, and Econet Wireless, and I’m also recognized as a BBC-commended writer in the top 100 worldwide playwrights. I enjoy speaking directly to audiences across any channel, and I’m known for quality-driven creativity and delivering on time—whether I’m running my own studio, supporting fast-growth teams, or creating campaign content for major brands.

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Language

English
Advanced

Work Experience

Founder & Creative Lead at Impavid Image (Advertising & Marketing Firm)
January 1, 2020 - Present
Founded and led an independent advertising and marketing firm. Managed the full creative process end to end: client briefing, concept development, production, and delivery—while also handling the commercial side of the business. Produced multi-channel brand and campaign content across design, copy, and video to strengthen client brand presence.
Founder & Creative Lead at Impatient Im age (Advertising & Marketing Firm)
January 1, 2020 - Present
Founded and led an independent advertising and marketing firm, managing the full creative and delivery process—from client briefing and concept development to production and campaign delivery—while also handling the business side. Delivered multi-channel brand and marketing content for a client portfolio, strengthening brand presence through quality-driven creative and on-time execution.
Founder & Creative Lead at Impavid Im age (Advertising & Marketing Firm)
January 1, 2020 - Present
Founded an independent advertising and marketing firm and lead end-to-end creative delivery across brand, design, copy, and video content. Manage the full creative process from client briefing and concept development to production and campaign delivery, while also running the commercial side of the business. Deliver multi-channel campaigns that strengthen client brand presence and ensure quality execution and on-time output.
Founder & Creative Lead at Im pavid Im age (Advertising & Marketing Firm)
January 1, 2020 - Present
Founded and built an independent advertising and marketing firm delivering brand, design, copy, and video content end to end. Manages client briefing, concept development, production, and campaign delivery while running the commercial side of the business. Produces multi-channel creative and communications that strengthen clients’ brand presence.
Graphic Designer at Rocke tH ealth (Telemedicine)
January 1, 2019 - January 1, 2020
Served as the official designer for a fast-growing telemedicine startup during the COVID-19 outbreak period. Produced brand, marketing, and digital assets that supported rapid user growth and increasing demand for remote healthcare services.
Graphic Designer at RocketHealth (Telemedicine)
January 1, 2019 - January 1, 2020
Served as the official designer for a fast-growing telemedicine startup during the COVID-19 period. Produced brand, marketing, and digital assets supporting rapid user growth and rising demand for remote healthcare.
Freelance Content Developer at Various Clients
January 1, 2014 - January 1, 2019
Produced video campaigns and creative content for Roofings International. Developed online content for Buqisi-Ruux (African women’s footwear brand) and Roundbob (Uganda tourism travel aggregator). Coordinated and designed for Expert Talks, a live event series connecting cross-industry experts with the public.
Copywriter at TBWA Uganda (Aggrey & Clifford)
January 1, 2013 - January 1, 2013
Partnered with designers to develop taglines, creative concepts, and campaign materials across agency accounts. Wrote and directed radio advertisements for major brands including KCB Uganda, Total Uganda, Nile Gold, and Econet Wireless.
Copywriter at TBWA Uganda (Agrey & Clifford)
January 1, 2013 - December 31, 2013
Partnered with designers to craft taglines, creative concepts, and campaign materials across agency accounts. Wrote and directed radio advertisements for major brands including KCB Uganda, Total Uganda, Nile Gold, and Econet Wireless.
Public Relations Officer at Students’ Guild Government, Uganda Christian University
January 1, 2011 - January 1, 2012
Served as a PR officer for the Students’ Guild Government, supporting communication and outreach in a student leadership setting.
Radio Presenter at Magic FM
January 1, 2011 - December 31, 2011
Hosted the daily Lunch Hour sports analysis and news show, engaging a live audience. Researched topics and wrote scripts for daily broadcast.

Education

Bachelor of Arts in Mass Communication at Uganda Christian University, Mukono
January 1, 2009 - January 1, 2014
Uganda Advanced Certificate of Education at Greenhill Academy
January 1, 2007 - January 1, 2008
Uganda Certificate of Education at Makerere College School
January 1, 2003 - January 1, 2006
Bachelor of Arts in Mass Communication at Uganda Christian University, Mukono
January 1, 2009 - January 1, 2014
Uganda Advanced Certificate of Education at Greenhill Academy
January 1, 2007 - January 1, 2008
Uganda Certificate of Education at Makerere College School
January 1, 2003 - January 1, 2006
Bachelor of Arts in Mass Communication at Uganda Christian University, Mukono
January 1, 2009 - January 1, 2014
Uganda Advanced Certificate of Education at Greenhill Academy
January 1, 2007 - January 1, 2008
Uganda Certificate of Education at Makerere College School
January 1, 2003 - January 1, 2006
Bachelor of Arts in Mass Communication at Uganda Christian University, Mukono
January 1, 2009 - January 1, 2014
Uganda Advanced Certificate of Education at Greenhill Academy
January 1, 2007 - January 1, 2008
Uganda Certificate of Education at Makerere College School
January 1, 2003 - January 1, 2006

Qualifications

Judges’ Commendation, BBC International Playwright Competition (top 100 worldwide recognition)
January 1, 2012 - September 24, 2026
Maisha Film Lab Screenwriting Lab (Alumnus)
January 1, 2014 - September 24, 2026
Certificate of Excellence, Students’ Guild Government (Public Relations Officer), Uganda Christian University
January 1, 2011 - January 1, 2012
National Qualifier, Zain Africa Challenge
January 1, 2009 - December 31, 2009
Teen Reporter, Daily Monitor CHOGM Press Teen Agency
January 1, 2007 - December 31, 2007
Judges’ Commendation, BBC International Playwright Competition (play: Possessions)
January 1, 2012 - September 24, 2026
Alumnus, Maisha Film Lab Screenwriting Lab
January 1, 2014 - September 24, 2026
Public Relations Officer, Students’ Guild Government, Uganda Christian University (certificate of excellence)
January 1, 2011 - January 1, 2012
National Qualifier, Zain Africa Challenge (UCU team)
January 1, 2009 - September 24, 2026
Teen Reporter, Daily Monitor CHOGM Press Teen Agency
January 1, 2007 - September 24, 2026

Industry Experience

Media & Entertainment, Telecommunications, Healthcare, Financial Services, Other, Professional Services, Education, Consumer Goods, Travel & Hospitality, Retail, Non-Profit Organization