Available to hire
I’m a lifecycle-focused marketer with 8 years in market research and campaign execution across B2C and B2B. Recently I’ve specialized in email/CRM, GA4, and SEO fundamentals. I delivered 7 email campaigns contributing to a 35% lift in user acquisition and have hands-on experience with segmentation, A/B tests, and performance tracking.
Fluent in English and Spanish, I work well in remote freelance/contract setups and bring a collaborative, data-driven approach to align customer journeys with business goals. I continuously upskill—recent certifications include digital marketing, big data, and AI workflow courses—so I can contribute quickly and adapt to evolving needs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Marketing Product Executive at Astra Honduras
January 1, 2023 - January 1, 2023Executed 7 email campaigns (Constant Contact) tied to paid social, driving +35% user acquisition; set UTMs and monitored GA4 metrics. Conducted surveys/interviews to guide KYC flows; summarized findings for product sprints within 3 months. Partnered with performance team to brief creatives, define KPIs, and report weekly on CTR, CVR, and list growth. Built audience segments and ran subject/CTA A/B tests; documented learnings to improve CTR and activation rates.
Senior BTL Executive at Creativa & Asociados
November 1, 2021 - November 1, 2021Planned and measured POS activations across 5 brands in 20 stores; defined field KPIs and reporting cadence. Coordinated 3 Meta campaigns to lift awareness; authored content pillars and tone-of-voice guidelines for cross-channel consistency.
Key Account Manager at Distribuidora Evelyn
September 1, 2017 - September 1, 2017Negotiated retail placement and optimized inventory (FIFO), reducing returns; built sales performance reports and forecasts.
Research Executive at Mercaplan Millward Brown
June 1, 2014 - June 1, 2014Delivered multi-market studies and brand health trackers; presented results for KFC, Pizza Hut, Tigo Millicom.
Night Porter at Hayfield Manor
January 1, 2024 - January 1, 2024Reliable shift work while studying; performed night porter duties and ensured guest safety and smooth operations.
Sushi Chef at Sushi Gourmet
January 1, 2025 - January 1, 2025Prepared sushi and maintained kitchen operations; focused on quality and efficiency during service shifts.
Marketing Product Executive at Astra Honduras
February 1, 2022 - January 31, 2023Executed 7 email campaigns tied to paid social, driving +35% user acquisition; set UTMs and monitored GA4 metrics. Conducted surveys/interviews to guide KYC flows; summarized findings for product sprints within 3 months. Partnered with performance team to brief creatives, define KPIs, and report weekly on CTR, CVR, and list growth. Built audience segments and ran subject/CTA A/B tests; documented learnings to improve CTR and activation rates.
Senior BTL Executive at Creativa & Asociados
April 1, 2019 - November 30, 2021Planned and measured POS activations across 5 brands in 20 stores; defined field KPIs and reporting cadence. Coordinated 3 Meta campaigns to lift awareness; authored content pillars and tone-of-voice guidelines for cross-channel consistency.
Key Account Manager at Distribuidora Evelyn
July 1, 2014 - September 30, 2017Negotiated retail placement and optimized inventory (FIFO), reducing returns; built sales performance reports and forecasts.
Research Executive at Mercaplan Millward Brown
April 1, 2013 - June 30, 2014Delivered multi-market studies and brand health trackers; presented results for KFC, Pizza Hut, Tigo Millicom.
Night Porter at Hayfield Manor
January 1, 2023 - December 31, 2024Provided reliable shift work while pursuing C1 English and Digital Marketing certifications.
Sushi Chef at Sushi Gourmet
January 1, 2024 - December 31, 2025Maintained high standards of food preparation and hygiene while developing service skills; completing related certifications.
Education
MBA, Risk Analysis & Business Management at EUDE
January 1, 2021 - January 1, 2022B.A. Marketing at UMH
January 1, 2010 - January 1, 2014Digital Marketing at DMI UK
January 1, 2025 - January 1, 2025Big Data at ICDL
January 1, 2023 - January 1, 2023Customer-Centric Marketing at Babson
January 1, 2022 - January 1, 2022English C1 at SEDA
January 1, 2025 - January 1, 2025Certificate of attendance at the AI workflows course at BIG School
January 1, 2025 - January 1, 2025MBA, Risk Analysis & Business Management at EUDE
January 1, 2021 - December 31, 2022B.A. Marketing at UMH
January 1, 2010 - December 31, 2014Digital Marketing at DMI UK
January 1, 2025 - December 31, 2025Big Data at ICDL
January 1, 2023 - December 31, 2023Customer-Centric Marketing at Babson
January 1, 2022 - December 31, 2022English C1 at SEDA
January 1, 2025 - December 31, 2025AI Workflows Course at BIG School
January 1, 2025 - December 31, 2025Qualifications
Digital Marketing — DMI UK
January 1, 2025 - January 1, 2025Big Data — ICDL
January 1, 2023 - January 1, 2023Customer-Centric Marketing — Babson
January 1, 2022 - January 1, 2022English C1 — SEDA
January 1, 2025 - January 1, 2025Certificate of attendance at the AI workflows course — BIG School
January 1, 2025 - January 1, 2025MBA, Risk Analysis & Business Management
January 1, 2021 - December 31, 2022B.A. Marketing
January 1, 2010 - December 31, 2014Digital Marketing — DMI UK
January 1, 2025 - December 31, 2025Big Data — ICDL
January 1, 2023 - December 31, 2023Customer-Centric Marketing — Babson
January 1, 2022 - December 31, 2022English C1 — SEDA
January 1, 2025 - December 31, 2025AI Workflows Course — BIG School
January 1, 2025 - December 31, 2025Industry Experience
Professional Services, Retail, Media & Entertainment, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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