Carlos Rolón

Available to hire

I am Carlos Rolón, a Creative Director and Founder of Rolon Art Studio.

About

I am Carlos Rolón, a Creative Director and Founder of Rolon Art Studio. I’ve built and led a creative agency that delivered over 50 brand identity, marketing strategy, and graphic design projects for small and medium-sized businesses, driving an average 30% increase in brand visibility per client and a 40% boost in audience engagement. I’m known for crafting impactful visual narratives that align with business goals and resonate with target audiences.

I lead end-to-end campaigns across branding, packaging, digital assets, and advertising, and I enjoy turning ideas into strategic, measurable results. Whether developing social media strategies that elevate presence or designing spaces and products that blend art with commercial viability, I thrive on collaboration, experimentation, and delivering value for clients.

  • 33 years' experience
  • Joined April 2026

Industry experience

  • Consumer Goods
  • Professional Services
  • Media & Entertainment
  • Travel & Hospitality
  • Retail
  • Government
  • Software & Internet
  • Education
  • Other

Work experience· 8 roles

Creative Director | Founder · ROLON ART STUDIOJan 2019 – Present · 7 yrs 11 mos

Founded and scaled a creative and advertising studio, delivering over 50 brand identity, marketing strategy, and graphic design projects for small and medium-sized businesses, driving an average 30% increase in brand visibility per client. Designed and produced custom wood furniture, art pieces, and home décor, integrating artistic creativity with commercial viability, resulting in a 30% increase in annual revenue. Led end-to-end creative campaigns, including branding, packaging, digital assets, and advertising materials, for over 50 clients across various industries. Planned social media marketing strategies, increasing brand visibility by 60% within the first year through targeted digital campaigns and content creation. Negotiated and maintained relationships with service vendors and product suppliers, reducing production costs by 20% while maintaining high-quality standards. Assessed a customized design consultation service, boosting client retention by 40% through personalized cre

Creative Director | Founder · ROLON ART STUDIO, Creative Boutique (Remote)Jan 2019 – Present · 7 yrs 11 mos

Founded and scaled a creative and advertising studio, delivering 50+ brand identity, marketing strategy, and graphic design projects for small and medium-sized businesses, driving an average 30% increase in brand visibility per client. Designed and produced custom wood furniture, art pieces, and home décor, increasing annual revenue by 30%. Led end-to-end creative campaigns, including branding, packaging, digital assets, and advertising materials, for 50+ clients across industries. Planned social media marketing strategies, boosting brand visibility by 60% in year one. Negotiated vendor relationships, reducing production costs by 20% while maintaining quality. Implemented a customized design consultation service, increasing client retention by 40%.

Creative Director · PUBLICITV AgencyJan 2015 – Dec 2019 · 5 yrs

Led a multidisciplinary creative team of 15+ professionals in planning, design, and execution of BTL campaigns. Directed graphic and audiovisual development for major accounts (Wingstop, Café 18, ESPN, Águila, Raid, Sodimac, ETB), boosting engagement. Launched integrated advertising strategies, optimizing visual storytelling and increasing conversion rates across platforms. Managed campaign budgets and timelines to deliver all projects on schedule and within cost.

Creative Manager · WHOW BTL AgencyJan 2012 – Dec 2015 · 4 yrs
General Creative Manager · PRADILLA COMPAÑÍA CREATIVA AgencyJan 2006 – Dec 2011 · 6 yrs
Senior Graphic Artist · TBWAJan 2001 – Dec 2001 · 1 yr
Creative Director · OGILVY ONE WORLDWIDEJan 2001 – Dec 2006 · 6 yrs
General Creative & Art Manager · MCCANN WORLD GROUPJan 1993 – Dec 2001 · 9 yrs

Education· 15

Bachelor of Arts, Graphic Design · Universidad Jorge Tadeo Lozano (Colombia)2030 – 2026
Marketing Course (McED) · McCANN Erickson2030 – 2026
Creative Insights Marathon Course · Escuelita Creativa - Argentina2030 – 2026
Innovation Program Course (El Dorado Festival) · Fisheye2030 – 2026

Certifications and awards

Marketing Course (McED)2030 – 2026
Creative Insights Marathon Course2030 – 2026
Innovation Program Course (El Dorado Festival)2030 – 2026
Intensive English Course2030 – 2026

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