I am Carlos Rolón, a Creative Director and Founder of Rolon Art Studio. I’ve built and led a creative agency that delivered over 50 brand identity, marketing strategy, and graphic design projects for small and medium-sized businesses, driving an average 30% increase in brand visibility per client and a 40% boost in audience engagement. I’m known for crafting impactful visual narratives that align with business goals and resonate with target audiences. I lead end-to-end campaigns across branding, packaging, digital assets, and advertising, and I enjoy turning ideas into strategic, measurable results. Whether developing social media strategies that elevate presence or designing spaces and products that blend art with commercial viability, I thrive on collaboration, experimentation, and delivering value for clients.…

Carlos Rolón

I am Carlos Rolón, a Creative Director and Founder of Rolon Art Studio. I’ve built and led a creative agency that delivered over 50 brand identity, marketing strategy, and graphic design projects for small and medium-sized businesses, driving an average 30% increase in brand visibility per client and a 40% boost in audience engagement. I’m known for crafting impactful visual narratives that align with business goals and resonate with target audiences. I lead end-to-end campaigns across branding, packaging, digital assets, and advertising, and I enjoy turning ideas into strategic, measurable results. Whether developing social media strategies that elevate presence or designing spaces and products that blend art with commercial viability, I thrive on collaboration, experimentation, and delivering value for clients.…

Available to hire

I am Carlos Rolón, a Creative Director and Founder of Rolon Art Studio. I’ve built and led a creative agency that delivered over 50 brand identity, marketing strategy, and graphic design projects for small and medium-sized businesses, driving an average 30% increase in brand visibility per client and a 40% boost in audience engagement. I’m known for crafting impactful visual narratives that align with business goals and resonate with target audiences.

I lead end-to-end campaigns across branding, packaging, digital assets, and advertising, and I enjoy turning ideas into strategic, measurable results. Whether developing social media strategies that elevate presence or designing spaces and products that blend art with commercial viability, I thrive on collaboration, experimentation, and delivering value for clients.

See more

Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Creative Director | Founder at ROLON ART STUDIO, Creative Boutique (Remote)
January 1, 2019 - Present
Founded and scaled a creative and advertising studio, delivering 50+ brand identity, marketing strategy, and graphic design projects for small and medium-sized businesses, driving an average 30% increase in brand visibility per client. Designed and produced custom wood furniture, art pieces, and home décor, increasing annual revenue by 30%. Led end-to-end creative campaigns, including branding, packaging, digital assets, and advertising materials, for 50+ clients across industries. Planned social media marketing strategies, boosting brand visibility by 60% in year one. Negotiated vendor relationships, reducing production costs by 20% while maintaining quality. Implemented a customized design consultation service, increasing client retention by 40%.
Creative Director at PUBLICITV Agency
January 1, 2015 - December 31, 2019
Led a multidisciplinary creative team of 15+ professionals in planning, design, and execution of BTL campaigns. Directed graphic and audiovisual development for major accounts (Wingstop, Café 18, ESPN, Águila, Raid, Sodimac, ETB), boosting engagement. Launched integrated advertising strategies, optimizing visual storytelling and increasing conversion rates across platforms. Managed campaign budgets and timelines to deliver all projects on schedule and within cost.
Creative Manager at WHOW BTL Agency
January 1, 2012 - December 31, 2015
Implemented 50+ BTL campaigns and experiential events for government and private sector clients (ANI, IDRD, Hasbro, Continental, Microsoft, Colombian Air Force), achieving higher audience engagement than traditional advertising. Crafted immersive brand activations increasing public sector event engagement by 50% and designed nationwide branding campaigns raising corporate identity awareness by up to 35% and boosting client acquisition. Streamlined creative production processes, delivering 20% cost savings per campaign.
General Creative Manager at PRADILLA COMPAÑÍA CREATIVA Agency
January 1, 2006 - December 31, 2011
Directed high-impact ATL campaigns for Pressto Laundries, Paz del Río, Dann Hotels, P&M Magazine, El Pórtico, Primma, Cerrejón, Redeban, Derco, and Alimentos Polar. Developed brand positioning strategies, boosting market share for key clients by 15%. Managed a multimedia team of 20+ designers and producers, ensuring effective cross-media execution and contributing to 15% campaign effectiveness gains. Led data-driven creative optimization, increasing engagement by 40%. Pioneered visual storytelling techniques, earning multiple industry awards for creativity and effectiveness.
Creative Director at OGILVY ONE WORLDWIDE
January 1, 2001 - December 31, 2006
Headed the creative division for one-to-one marketing, guiding brand communication strategies for 10+ major brands (Postobón, CONAVI, Sancela, Suramericana, Max Factor). Drove a 20% increase in customer loyalty through award-winning CRM and loyalty campaigns. Led multi-channel art and design strategies, delivering a 25% improvement in engagement. Trained and mentored a team of 10+ designers and copywriters, boosting efficiency and elevating the agency’s creative reputation.
Senior Graphic Artist at TBWA
January 1, 2001 - December 31, 2001
Designed print materials, digital assets, and large-scale advertising collateral; streamlined design processes to reduce delivery times by 15%. Collaborated with clients to refine concepts, enhancing brand messaging and visual impact.
General Creative & Art Manager at MCCANN WORLD GROUP
January 1, 1993 - December 31, 2001
Co-founded the Medellín office, serving as General Manager of Art and leading creative operations for Coca-Cola Colombia, Nestlé, and other major brands, contributing to 50% growth in regional brand presence. Directed Coca-Cola Colombia campaigns increasing recall by 20% and Nestlé multi-product advertising increasing engagement by 25%. Led 100+ large-scale photo shoots and production processes to ensure high-quality marketing materials and stronger brand recognition.
Creative Director | Founder at ROLON ART STUDIO
January 1, 2019 - Present
Founded and scaled a creative and advertising studio, delivering over 50 brand identity, marketing strategy, and graphic design projects for small and medium-sized businesses, driving an average 30% increase in brand visibility per client. Designed and produced custom wood furniture, art pieces, and home décor, integrating artistic creativity with commercial viability, resulting in a 30% increase in annual revenue. Led end-to-end creative campaigns, including branding, packaging, digital assets, and advertising materials, for over 50 clients across various industries. Planned social media marketing strategies, increasing brand visibility by 60% within the first year through targeted digital campaigns and content creation. Negotiated and maintained relationships with service vendors and product suppliers, reducing production costs by 20% while maintaining high-quality standards. Assessed a customized design consultation service, boosting client retention by 40% through personalized cre

Education

Bachelor of Arts, Graphic Design at Universidad Jorge Tadeo Lozano (Colombia)
January 11, 2030 - April 15, 2026
Marketing Course (McED) at McCANN Erickson
January 11, 2030 - April 15, 2026
Creative Insights Marathon Course at Escuelita Creativa - Argentina
January 11, 2030 - April 15, 2026
Innovation Program Course (El Dorado Festival) at Fisheye
January 11, 2030 - April 15, 2026
Intensive English Course at ILAC – Toronto
January 11, 2030 - April 15, 2026
Bachelor of Arts, Graphic Design at Universidad Jorge Tadeo Lozano (Colombia)
January 11, 2030 - April 15, 2026
Marketing Course (McED) at McCANN Erickson
January 11, 2030 - April 15, 2026
Creative Insights Marathon Course at Escuelita Creativa - Argentina
January 11, 2030 - April 15, 2026
Innovation Program Course (El Dorado Festival) at Fisheye
January 11, 2030 - April 15, 2026
Intensive English Course at ILAC – Toronto
January 11, 2030 - April 15, 2026
Bachelor of Arts Graphic Design at Universidad Jorge Tadeo Lozano, Colombia
January 11, 2030 - April 16, 2026
Marketing Course at McCANN Erickson, Colombia
January 11, 2030 - April 16, 2026
Creative Insights Marathon Course at Escuelita Creativa, Argentina
January 11, 2030 - April 16, 2026
Innovation Program Course at Fisheye, Colombia
January 11, 2030 - April 16, 2026
Intensive English Course at ILAC, Toronto
January 11, 2030 - April 16, 2026

Qualifications

Marketing Course (McED)
January 11, 2030 - April 15, 2026
Creative Insights Marathon Course
January 11, 2030 - April 15, 2026
Innovation Program Course (El Dorado Festival)
January 11, 2030 - April 15, 2026
Intensive English Course
January 11, 2030 - April 15, 2026

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Travel & Hospitality, Retail, Government, Software & Internet, Education, Other

Skills

Experience Level