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I'm a creative and strategic brand and content strategist and creator with 6+ years of experience in Brand Strategy, Copy Writing and Content Creation, plus a First-Class degree in Creative Advertising. I’ve built and run my own personal brand for 20 years, blending creativity with clear purpose and measurable results. I excel at turning briefs into on-brand content across blogs, newsletters, social media and multimedia formats. I’m adaptable in tone of voice, collaborative in team settings, and driven to strengthen clients’ brands, social presence and reputation while embracing new challenges.…I'm a creative and strategic brand and content strategist and creator with 6+ years of experience in Brand Strategy, Copy Writing and Content Creation, plus a First-Class degree in Creative Advertising. I’ve built and run my own personal brand for 20 years, blending creativity with clear purpose and measurable results. I excel at turning briefs into on-brand content across blogs, newsletters, social media and multimedia formats. I’m adaptable in tone of voice, collaborative in team settings, and driven to strengthen clients’ brands, social presence and reputation while embracing new challenges.

Carly Cowell

PRO

Copywriter, Content Designer, Content Creator, +3

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I'm a creative and strategic brand and content strategist and creator with 6+ years of experience in Brand Strategy, Copy Writing and Content Creation, plus a First-Class degree in Creative Advertising. I’ve built and run my own personal brand for 20 years, blending creativity with clear purpose and measurable results. I excel at turning briefs into on-brand content across blogs, newsletters, social media and multimedia formats. I’m adaptable in tone of voice, collaborative in team settings, and driven to strengthen clients’ brands, social presence and reputation while embracing new challenges.…I'm a creative and strategic brand and content strategist and creator with 6+ years of experience in Brand Strategy, Copy Writing and Content Creation, plus a First-Class degree in Creative Advertising. I’ve built and run my own personal brand for 20 years, blending creativity with clear purpose and measurable results. I excel at turning briefs into on-brand content across blogs, newsletters, social media and multimedia formats. I’m adaptable in tone of voice, collaborative in team settings, and driven to strengthen clients’ brands, social presence and reputation while embracing new challenges.

Next availability:

June 2, 2026

Preston, United Kingdom

I’m a creative and strategic brand and content strategist and creator with 6+ years of experience in Brand Strategy, Copy Writing and Content Creation, plus a First-Class degree in Creative Advertising. I’ve built and run my own personal brand for 20 years, blending creativity with clear purpose and measurable results.

I excel at turning briefs into on-brand content across blogs, newsletters, social media and multimedia formats. I’m adaptable in tone of voice, collaborative in team settings, and driven to strengthen clients’ brands, social presence and reputation while embracing new challenges.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Social Media Editor and Content Creator at Future Publishing

May 1, 2024 - November 1, 2024

Led social content for GoodtoKnow (digital parenting title) and ongoing work for two home/interiors brands, Country Homes & Interiors and 25 Beautiful Homes. Revitalised GoodtoKnow’s Instagram, boosting followers, engagement and reach; produced two viral reels (one with 1M views, another with 1.6M views); created carousels, graphics, video content and captions while ensuring consistent brand messaging.

Social Media Editor and Content Creator at Future Publishing

November 1, 2025 - Present

Continue to create and post content for Country Homes & Interiors and 25 Beautiful Homes, maintaining brand voice, planning content, and driving engagement across social channels.

Brand & Content Strategist / Copy Writer / Copy Coach / Content Creator at Freelance

May 1, 2020 - Present

Conduct deep dives into brands/personal brands to define messaging and content strategy. Create blogs, newsletters, social captions, emails, nurture sequences and sales copy. Work with UK and US clients, edit books, design carousels/videos, deliver presentations and mentor clients to produce their own content; occasional speaking engagements including Podfest.

Personal Trainer & Wellbeing Coach - Own Business at Self-Employed

March 1, 2006 - March 1, 2020

Founded and ran a successful wellness business; attracted ideal clients, built trust-based relationships, and delivered personalised training programmes for diverse ages and abilities. Wrote marketing materials including website copy, social content, newsletters and blogs.

Activities Co-ordinator at Myerscough College

September 1, 2014 - December 1, 2015

Created, delivered and evaluated a broad range of student activities; managed a weekly timetable and trips; promoted activities via social media and print; launched college magazine 'The Sco'.

Marketing Co-ordinator / Duty Manager at The Chai Centre (NHS)

January 1, 2004 - December 31, 2006

Coordinated marketing materials, campaigns and events; managed daily operations and duties to support service delivery.

Fitness Instructor at Gyms in Burnley & Preston

January 1, 2002 - December 31, 2004

Delivered fitness instruction across facilities; supported client relationships and brand promotions through marketing materials and client interactions.