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I'm a creative problem solver with excellent organisation skills and an eye for detail. I have extensive experience in marketing design, working with large international publishing houses and charities to deliver high-quality, user-focused assets for print and digital. I specialise in visual storytelling, guiding ideas from concept to completion while prioritising user experience and brand consistency. I'm known for a supportive, collaborative communication style that helps stakeholders and teammates raise design standards while keeping projects on track in fast-paced, deadline-driven environments.…I'm a creative problem solver with excellent organisation skills and an eye for detail. I have extensive experience in marketing design, working with large international publishing houses and charities to deliver high-quality, user-focused assets for print and digital. I specialise in visual storytelling, guiding ideas from concept to completion while prioritising user experience and brand consistency. I'm known for a supportive, collaborative communication style that helps stakeholders and teammates raise design standards while keeping projects on track in fast-paced, deadline-driven environments.

Carly Powell

Designer, Brand Designer, Graphic Designer, +4

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I'm a creative problem solver with excellent organisation skills and an eye for detail. I have extensive experience in marketing design, working with large international publishing houses and charities to deliver high-quality, user-focused assets for print and digital. I specialise in visual storytelling, guiding ideas from concept to completion while prioritising user experience and brand consistency. I'm known for a supportive, collaborative communication style that helps stakeholders and teammates raise design standards while keeping projects on track in fast-paced, deadline-driven environments.…I'm a creative problem solver with excellent organisation skills and an eye for detail. I have extensive experience in marketing design, working with large international publishing houses and charities to deliver high-quality, user-focused assets for print and digital. I specialise in visual storytelling, guiding ideas from concept to completion while prioritising user experience and brand consistency. I'm known for a supportive, collaborative communication style that helps stakeholders and teammates raise design standards while keeping projects on track in fast-paced, deadline-driven environments.

Available to hire

I’m a creative problem solver with excellent organisation skills and an eye for detail. I have extensive experience in marketing design, working with large international publishing houses and charities to deliver high-quality, user-focused assets for print and digital.
I specialise in visual storytelling, guiding ideas from concept to completion while prioritising user experience and brand consistency. I’m known for a supportive, collaborative communication style that helps stakeholders and teammates raise design standards while keeping projects on track in fast-paced, deadline-driven environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Senior Designer at Carly Powell Design

January 1, 2014 - Present

Branding and marketing asset work for clients ranging from small businesses to large international companies. Current projects include multiple social media and marketing assets for Lingco, updating page design on backlist titles for Blue Cross, and ongoing marketing assets for National Geographic Learning. Extensive experience delivering print and digital assets, with a track record of long-standing client relationships and the ability to scale workload with other roles.

Brand and Marketing Communication Executive at National Geographic Learning

May 31, 2025 - September 21, 2025

Delivered high-quality intentional design across a wide range of collateral including interactive brochures, event visuals, printed advertising, social media graphics, promotional materials, and video content to increase publishing sales and brand awareness. Managed up to 18 concurrent projects with international stakeholders. Created templates to ensure brand consistency across regional and global outputs. Revamped marketing emails, leading to higher engagement, and designed VIP event visuals and school showcases to strengthen school relationships and drive sales.

Design and Production Associate at Barefoot Books

January 31, 2015 - September 21, 2025

Book design and backlist updates, maintained brand, and produced artwork for print. Designed a series of Readers from concept to completion, collaborating closely with authors, illustrators, marketing and sales. Streamlined design archive with a standard file naming convention to speed up reprinting processes.

Marketing Design Executive at Macmillan Education

September 30, 2013 - September 21, 2025

Managed the design and production of catalogues, advertisements, posters, mailings, exhibitions, and other publicity while maintaining and developing the brand. Negotiated advertising space and printing costs, ensured artwork quality and deadlines, and contributed to project management and scheduling. Led a significant rebrand of the international catalogue to improve user experience and reduce printing costs, with branding templates influencing other marketing collateral.

Managing Designer at Oxford University Press

September 30, 2009 - September 21, 2025

Designed primary educational resources for literacy and maths. Progressed from graduate recruit to permanent staff, then to Managing Designer. Led a maths scheme project, including budget control, template maintenance, and collaboration with illustrators, photographers, and external designers in the UK and India. Piloted new software/workflow processes and drove a brand-new maths scheme from concept to print.

Freelance Senior Designer at Carly Powell Design

January 1, 2014 - Present

Creating branding and marketing assets for clients ranging from small businesses to large international companies; ongoing freelance projects including Lingco and Blue Cross; produced marketing materials for National Geographic Learning, Cogges Farm, and Bristol University Press; updated page design on backlist titles; strong project planning, client communication, and finances.

Brand and Marketing Communications Executive at National Geographic Learning

May 1, 2025 - September 21, 2025

Delivered high-quality intentional design on marketing collateral including interactive brochures, event visuals, printed advertising, social media graphics, promotional materials, and video content to increase publishing sales and brand awareness; managed up to 18 concurrent projects across international stakeholders; created templates and oversaw their execution, upholding brand guidelines for consistency; revamped a marketing email format; designed an interactive brochure for a language school; collaborated with sales and marketing teams on VIP event design and high-revenue school prospect brochures.

Design and Production Associate at Barefoot Books

January 1, 2015 - September 21, 2025

Book design and backlist updates; designed a series of Readers books; marketing materials and window displays; streamlined design archive with a standard file naming convention.

Marketing Design Executive at Macmillan Education

September 1, 2013 - September 21, 2025

Managed the design and production of catalogs, advertisements, posters, mailing, exhibitions and other publicity; negotiated advertising space and printing costs; produced artwork for websites and social media; proposed and implemented a full rebrand of the international catalogue for better user experience and page navigation; the design elements were used within branding templates to influence other marketing collateral to reinforce the brand; managed multiple projects and external designers.

Managing Designer at Oxford University Press

September 1, 2009 - September 21, 2025

Designed primary educational resources for literacy and maths; project managed a maths scheme within budget; built relationships with illustrators, photographers and external designers; piloted new software options and workflows; designed a brand-new maths scheme from scratch and pitched concepts to stakeholders.

Freelance Senior Designer at Carly Powell Design

January 1, 2014 - Present

Branding and marketing asset creation for clients ranging from small businesses to large international companies, with a versatile workload across projects and positions. Responsibilities include multiple social media and marketing assets, updating page design on backlist titles, and ongoing work for Lingco, Blue Cross, National Geographic Learning, Cogges Farm, and Bristol University Press, along with event materials, posters, brochures, and forms. Strong focus on client communication, project planning, and finances.

Brand and Marketing Communications Executive at National Geographic Learning

May 1, 2025 - September 21, 2025

Delivered high-quality intentional design for marketing collateral, including interactive brochures, event visuals, printed advertising, social media graphics, promotional materials, and video content to increase publishing sales and brand awareness. Managed up to 18 concurrent projects with international stakeholders; created templates to ensure consistency; revamped marketing emails increasing engagement; designed materials for VIP events and a Middle East school opportunity.

Design and Production Associate at Barefoot Books

January 31, 2015 - September 21, 2025

Book design and backlist updates; produced artwork for print; designed a series of Readers books from concept to completion; created marketing materials and window displays to support brand and sales; streamlined the design archive with a standardized file naming convention.

Marketing Design Executive at Macmillan Education

September 1, 2013 - September 21, 2025

Managed design and production of catalogs, advertisements, posters, mailing, exhibitions and other publicity; negotiated advertising space and printing costs; produced artwork for websites and social media; led a full rebrand of the international catalog to improve user experience and reduce printing costs; managed multiple projects and external designers/photographers.

Managing Designer at Oxford University Press

September 1, 2009 - September 21, 2025

Designed primary educational resources for literacy and maths; project managed a maths scheme including budgeting and design consistency; built relationships with illustrators, photographers and external designers in the UK and India; piloted new software and workflows; designed a new maths scheme from scratch, from concept to print.