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I am a UX strategist with over 6 years of experience designing intuitive, accessible, and scalable digital products. I bring a comprehensive approach that combines CRO methodologies, user research, UX strategy, and high-fidelity interface design to deliver impactful solutions across B2B, B2C, and B2B2C sectors. I am passionate about turning complexity into clarity and leveraging AI to enhance user value and team productivity. I thrive in collaborative, cross-functional teams and enjoy mentoring and supporting people to develop their potential. Teaching UX methods as a lecturer has deepened my commitment to purposeful, user-centered product creation, and I take pride in crafting solutions that truly improve experiences.…I am a UX strategist with over 6 years of experience designing intuitive, accessible, and scalable digital products. I bring a comprehensive approach that combines CRO methodologies, user research, UX strategy, and high-fidelity interface design to deliver impactful solutions across B2B, B2C, and B2B2C sectors. I am passionate about turning complexity into clarity and leveraging AI to enhance user value and team productivity. I thrive in collaborative, cross-functional teams and enjoy mentoring and supporting people to develop their potential. Teaching UX methods as a lecturer has deepened my commitment to purposeful, user-centered product creation, and I take pride in crafting solutions that truly improve experiences.

Carme Rota

UX Designer, UI Designer, Product Designer, +1

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I am a UX strategist with over 6 years of experience designing intuitive, accessible, and scalable digital products. I bring a comprehensive approach that combines CRO methodologies, user research, UX strategy, and high-fidelity interface design to deliver impactful solutions across B2B, B2C, and B2B2C sectors. I am passionate about turning complexity into clarity and leveraging AI to enhance user value and team productivity. I thrive in collaborative, cross-functional teams and enjoy mentoring and supporting people to develop their potential. Teaching UX methods as a lecturer has deepened my commitment to purposeful, user-centered product creation, and I take pride in crafting solutions that truly improve experiences.…I am a UX strategist with over 6 years of experience designing intuitive, accessible, and scalable digital products. I bring a comprehensive approach that combines CRO methodologies, user research, UX strategy, and high-fidelity interface design to deliver impactful solutions across B2B, B2C, and B2B2C sectors. I am passionate about turning complexity into clarity and leveraging AI to enhance user value and team productivity. I thrive in collaborative, cross-functional teams and enjoy mentoring and supporting people to develop their potential. Teaching UX methods as a lecturer has deepened my commitment to purposeful, user-centered product creation, and I take pride in crafting solutions that truly improve experiences.

Available to hire

I am a UX strategist with over 6 years of experience designing intuitive, accessible, and scalable digital products. I bring a comprehensive approach that combines CRO methodologies, user research, UX strategy, and high-fidelity interface design to deliver impactful solutions across B2B, B2C, and B2B2C sectors. I am passionate about turning complexity into clarity and leveraging AI to enhance user value and team productivity.

I thrive in collaborative, cross-functional teams and enjoy mentoring and supporting people to develop their potential. Teaching UX methods as a lecturer has deepened my commitment to purposeful, user-centered product creation, and I take pride in crafting solutions that truly improve experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Catalan; Valencian

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

UX/UI Designer & Research Specialist at Theuserflow.io

April 30, 2021 - July 29, 2025

Designed and implemented user-centric digital solutions for clients including Qustodio, FGC, and DataCite. Created user personas, journey maps, and facilitated co-creation workshops to inform design decisions.

Head of UX & Product Designer at ARTEFACTO, Barcelona

April 1, 2021 - Present

Led end-to-end UX projects for diverse clients including CaixaForum, Fundació “La Caixa” (B2C), and Simon Electric (B2B). Defined and executed customer experience frameworks spanning user research, ideation, prototyping, and delivery. Conducted user testing and developed design systems to ensure consistency across teams and products. Collaborated closely with developers, project managers, and stakeholders, while mentoring junior designers.

Lecturer, Master in UX Design at UOC Universitat Oberta de Catalunya

September 1, 2020 - Present

Taught Information Architecture and user-centered methodologies as part of the Master in UX Design program. Mentored students on research techniques, usability testing, and journey mapping.

UX&UI Graphic Designer - Freelance

November 30, 2019 - July 29, 2025

Developed visual identities and intuitive interfaces for Abacus and Lotus Flare. Focused on branding consistency and responsive UX design for web and mobile applications.

UX&UI Designer at Beezy Spenta

November 30, 2015 - July 29, 2025

Created consistent branding and UX strategies for global clients such as BASF, Vodafone, and World Bank.

UX&UI and Graphic Designer at Perfect Day London, Basekit London

November 30, 2012 - July 29, 2025

Designed for events and web, including UX and UI design for Basekit focused on creating intuitive, user-friendly interfaces for the LATAM community and their platform. Main project involved collaboration with the Conservative Party of England for their annual conference.