HSBC Life - ONEdna+ DNA Test

Carmen Leung
Published

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  • Project creator

Senior Product Manager

  • launched the digital health solution for HSBC Life in 6 months from inception.
  • A comprehensive digital health solution including the DNA test and report, the campaign website/videos and a full health management APP.
  • Collaborated with the client, led in-house and offshore software teams, UX, graphics and medical teams and sourced packaging.