I’m a multidisciplinary designer with 18+ years’ experience delivering refined, high-quality creative solutions. I specialise in branding, surface pattern design, digital content, and communication strategy—creating elegant, storytelling-driven work with warmth and clarity. Whether developing brand identities, designing seamless patterns, or planning engaging campaigns, I bring thoughtful direction from concept to production. I’m passionate about original design, strong visual storytelling, and building clear, consistent creative systems across print and digital.

Carolina Babot

I’m a multidisciplinary designer with 18+ years’ experience delivering refined, high-quality creative solutions. I specialise in branding, surface pattern design, digital content, and communication strategy—creating elegant, storytelling-driven work with warmth and clarity. Whether developing brand identities, designing seamless patterns, or planning engaging campaigns, I bring thoughtful direction from concept to production. I’m passionate about original design, strong visual storytelling, and building clear, consistent creative systems across print and digital.

Available to hire

I’m a multidisciplinary designer with 18+ years’ experience delivering refined, high-quality creative solutions. I specialise in branding, surface pattern design, digital content, and communication strategy—creating elegant, storytelling-driven work with warmth and clarity.

Whether developing brand identities, designing seamless patterns, or planning engaging campaigns, I bring thoughtful direction from concept to production. I’m passionate about original design, strong visual storytelling, and building clear, consistent creative systems across print and digital.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Contract Designer at Farmlands Co-operative
January 1, 2023 - Present
Provided design support for internal and external campaigns under tight deadlines. Maintained brand consistency across printed and digital media assets.
Founder & Creative Director at Caro Babot Design
January 1, 2018 - Present
Led branding projects for lifestyle and hospitality clients, including El Faro Café & Eatery (logo, signage, menus, and storytelling). Designed over 150 seamless patterns with sales and licensing via Spoonflower and Natural Roots. Built social media and Pinterest strategies; developed print materials, websites, and marketing collateral. Collaborated with clients including Hight Design Studio and Decipher Design, contributing to tenders and website updates for Citycare and other organisations.
Senior Graphic Designer at Kahu Publishing Limited
January 1, 2015 - January 1, 2017
Designed point-of-sale and merchandising collateral for national clients.
Intermediate Graphic Designer at Academy Publishing Group
January 1, 2014 - January 1, 2015
Magazine layout and ad coordination; liaised with clients and printers to manage production cycles and accuracy.
Graphic Designer (various roles) at Various
January 1, 2007 - January 1, 2013
Worked across branding, print, web, and communications including Parsons Immigration, Boat NZ, DestinoNZ, and Caja Popular—covering identity, website and communications, print advertising and catalogues, bilingual materials and mapping, and credit card/poster/publication design.
Graphic Designer at Various Roles
January 1, 2007 - January 1, 2013
Parsons Immigration (branding, website, communications); Boat NZ (print ads, catalogue design, photography); DestinoNZ (bilingual materials and mapping); Caja Popular (credit card design, posters, publications).

Education

Diploma in Creative Marketing at Yoobee College of Creative Innovation
January 1, 2024 - January 1, 2025
Surface Pattern Designer at Bonnie Christine Immersion
January 1, 2023 - January 1, 2023
Business Growth and Development at Te Wānanga o Aotearoa
January 1, 2016 - January 1, 2016
Bachelor of Graphic Design at Universidad Católica del Norte Santo Tomás de Aquino
January 1, 2000 - January 1, 2004
Fine Arts Studies (1 year) at Universidad Nacional de Tucumán
January 1, 1999 - January 1, 2000
Diploma in Creative Marketing at Yoobee College of Creative Innovation
January 1, 2024 - January 1, 2025
Surface Pattern Designer at Bonnie Christine Immersion
January 1, 2023 - January 1, 2023
Business Growth and Development at Te Wānanga o Aotearoa
January 1, 2016 - January 1, 2016
Bachelor of Graphic Design at Universidad Católica del Norte Santo Tomás de Aquino
January 1, 2000 - January 1, 2004
Fine Arts Studies (1 year) at Universidad Nacional de Tucumán
January 1, 1999 - January 1, 2000
Diploma in Creative Marketing at Yoobee College of Creative Innovation
January 1, 2024 - January 1, 2025
Surface Pattern Designer at Bonnie Christine Immersion
January 1, 2023 - January 1, 2023
Business Growth and Development at Te Wānanga o Aotearoa
January 1, 2016 - January 1, 2016
Bachelor of Graphic Design at Universidad Católica del Norte Santo Tomás de Aquino
January 1, 2000 - January 1, 2004
Fine Arts Studies (1 year) at Universidad Nacional de Tucumán
January 1, 1999 - January 1, 2000
Diploma in Creative Marketing at Yoobee College of Creative Innovation
January 1, 2024 - January 1, 2025
Surface Pattern Designer (Immersion) at Bonnie Christine Immersion
January 1, 2023 - December 31, 2023
Business Growth and Development at Te Wānanga o Aotearoa
January 1, 2016 - December 31, 2016
Bachelor of Graphic Design at Universidad Católica del Norte Santo Tomás de Aquino
January 1, 2000 - January 1, 2004
Fine Arts Studies (1 year) at Universidad Nacional de Tucumán
January 1, 1999 - January 1, 2000

Qualifications

Diploma in Creative Marketing
January 1, 2024 - January 1, 2025
Surface Pattern Designer (Immersion)
January 1, 2023 - December 31, 2023
Business Growth and Development
January 1, 2016 - December 31, 2016
Bachelor of Graphic Design
January 1, 2000 - January 1, 2004

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Education, Consumer Goods