Over 12 years of experience in Brand Marketing and Commercial strategy. People person, and team leader, with great communication skills and hands-on approach to problem-solving; product of working in a fast-paced start-up giants and top FMCG companies across multiple countries and continents. Have always gone after experiences that will enrich personal and professional development whilst developing strong networks.…

Carolina Ortigão de Oliveira

Over 12 years of experience in Brand Marketing and Commercial strategy. People person, and team leader, with great communication skills and hands-on approach to problem-solving; product of working in a fast-paced start-up giants and top FMCG companies across multiple countries and continents. Have always gone after experiences that will enrich personal and professional development whilst developing strong networks.…

Available to hire

Over 12 years of experience in Brand Marketing and Commercial strategy. People person, and team leader, with great communication skills and hands-on approach to problem-solving; product of working in a fast-paced start-up giants and top FMCG companies across multiple countries and continents. Have always gone after experiences that will enrich personal and professional development whilst developing strong networks.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
Italian
Advanced

Work Experience

Associate Director – Prestige Hair Care & Styling at Wella Company
January 1, 2015 - August 1, 2025
Responsible for the omni-channel portfolio for Wella Prestige Hair Care & Styling brands Wella Professionals, Sebastian Professional, and Nioxin. Directed omni-channel strategy & launch execution (digital, retail, salon) for all brands, including the full rebrand of Sebastian Professional in September 2025. Integrated category roadmaps into unified commercial strategy. Managed a team of 3 and oversaw full portfolio delivery across retailers and professional hair channels.
Associate Director – Professional Colour at Wella Company
June 1, 2024 - January 1, 2025
Responsible for the omni-channel portfolio for Wella Professional Colour (UKI’s #1 Professional Colour brand). Led strategy and execution across innovation, GTM, digital, and trade marketing, driving growth in challenging market conditions. Managed a team of 6 and oversaw full portfolio delivery in the professional hair distribution channels.
Senior Product Manager – Professional Products Division at L’Oréal
March 1, 2022 - June 1, 2024
Managed Matrix & Pulp Riot Colour businesses (worth £13M+) with 2 direct reports, responsible for strategic direction, innovation launches, and brand growth. Delivered double-digit social KPIs growth via influencer engagement and B2B2C strategy. Achieved category growth despite challenging market headwinds. Deployed in-store disruptive POS, planogram improvements, and activation campaigns.
International Senior Brand Manager – Foodservice at Kraft Heinz Foods
March 1, 2020 - March 1, 2022
Global role overseeing $750MM portfolio strategy, innovation and whitespace expansion. Led $5M+ innovation launches and sustainability pipeline development for 2025 growth. Drove cross-market execution and supported go-to-market rollouts.
Customer Activation & Digital Manager – World Travel Retail at Mondelez International
January 1, 2018 - December 1, 2019
Global role managing strategic activation for top clients and digital transformation. Negotiated & delivered strategic customer plans, growing promotional footprint by 20% annually. Led exclusive NPD launches & digital campaigns with over 1M impressions.
Category & Customer Activation – Spain & Portugal (Early Roles) at Mondelez International
January 1, 2014 - January 1, 2018
Earlier Roles (Spain & Portugal, 2014 – 2018) in Category & Customer Activation across gum, candy, and biscuits portfolios.
Category & Activation (Gum, Candy, Biscuits) – Spain & Portugal at Mondelez International
January 1, 2014 - January 1, 2018
Earlier roles (Spain & Portugal, 2014–2018) in Category & Customer Activation across gum, candy, and biscuits portfolios.
Associate Director – Prestige Hair Care & Styling at Wella Company
January 1, 2025 - August 1, 2025
Responsible for the omni-channel portfolio for Wella Prestige Hair Care & Styling brands Wella Professionals, Sebastian Professional, and Nioxin. Directed omni-channel strategy & launch execution (digital, retail, salon) for all brands, including the full rebrand of Sebastian Professional in September 2025. Integrated category roadmaps into unified commercial strategy. Managed a team of 3 and oversaw full portfolio delivery across retailers and professional hair channels.
Category & Customer Activation at Mondelez International
January 1, 2014 - January 1, 2018
Earlier Roles (Spain & Portugal, 2014 – 2018) in Category & Customer Activation across gum, candy, and biscuits portfolios.

Education

Master’s in Management at NOVA School of Business & Economics, Portugal
January 11, 2030 - January 1, 2014
BA in Business Administration at Universidade Católica Portuguesa, Portugal
January 11, 2030 - January 1, 2011
Master's in Management at NOVA School of Business & Economics, Portugal
January 11, 2030 - January 1, 2014
Bachelor's in Business Administration at Universidade Católica Portuguesa, Portugal
January 11, 2030 - January 1, 2011
Master's in Management at NOVA School of Business & Economics, Portugal
January 11, 2030 - January 1, 2014
BA in Business Administration at Universidade Católica Portuguesa, Portugal
January 11, 2030 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Travel & Hospitality, Professional Services, Media & Entertainment, Wholesale & Distribution

Skills

Experience Level