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I am a Digital Marketing and Campaign Management specialist with 15 years of international experience across journalism, content creation and ads campaigns. Over the past seven years I’ve developed strong digital marketing expertise, managing multiple projects with efficiency and ensuring high-quality results. I thrive on collaborating with cross-functional teams and stakeholders to turn insights into campaigns that deliver measurable outcomes. I’ve supported marketing initiatives across European markets, consistently driving optimization, performance, and value. Fluent in multiple languages and adept at navigating fast-paced environments, I’m comfortable balancing competing priorities while maintaining a user-centric approach to content and campaigns.…I am a Digital Marketing and Campaign Management specialist with 15 years of international experience across journalism, content creation and ads campaigns. Over the past seven years I’ve developed strong digital marketing expertise, managing multiple projects with efficiency and ensuring high-quality results. I thrive on collaborating with cross-functional teams and stakeholders to turn insights into campaigns that deliver measurable outcomes. I’ve supported marketing initiatives across European markets, consistently driving optimization, performance, and value. Fluent in multiple languages and adept at navigating fast-paced environments, I’m comfortable balancing competing priorities while maintaining a user-centric approach to content and campaigns.

Carola Del Buono

Content Creator, Copywriter, Content Producer, +2

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I am a Digital Marketing and Campaign Management specialist with 15 years of international experience across journalism, content creation and ads campaigns. Over the past seven years I’ve developed strong digital marketing expertise, managing multiple projects with efficiency and ensuring high-quality results. I thrive on collaborating with cross-functional teams and stakeholders to turn insights into campaigns that deliver measurable outcomes. I’ve supported marketing initiatives across European markets, consistently driving optimization, performance, and value. Fluent in multiple languages and adept at navigating fast-paced environments, I’m comfortable balancing competing priorities while maintaining a user-centric approach to content and campaigns.…I am a Digital Marketing and Campaign Management specialist with 15 years of international experience across journalism, content creation and ads campaigns. Over the past seven years I’ve developed strong digital marketing expertise, managing multiple projects with efficiency and ensuring high-quality results. I thrive on collaborating with cross-functional teams and stakeholders to turn insights into campaigns that deliver measurable outcomes. I’ve supported marketing initiatives across European markets, consistently driving optimization, performance, and value. Fluent in multiple languages and adept at navigating fast-paced environments, I’m comfortable balancing competing priorities while maintaining a user-centric approach to content and campaigns.

Available to hire

I am a Digital Marketing and Campaign Management specialist with 15 years of international experience across journalism, content creation and ads campaigns. Over the past seven years I’ve developed strong digital marketing expertise, managing multiple projects with efficiency and ensuring high-quality results. I thrive on collaborating with cross-functional teams and stakeholders to turn insights into campaigns that deliver measurable outcomes.

I’ve supported marketing initiatives across European markets, consistently driving optimization, performance, and value. Fluent in multiple languages and adept at navigating fast-paced environments, I’m comfortable balancing competing priorities while maintaining a user-centric approach to content and campaigns.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

German

Intermediate

French

Intermediate

Work Experience

Senior Ads Campaign Manager at LCS Neon at Cognizant at Google

May 1, 2019 - May 1, 2025

Responsible for creating Ads campaigns on Search Networks, managing implementation and tracking. Worked toward ROAS, CPC and CPA targets, and incremental CTR, clicks and conversions. Responsible for campaign optimisation including account restructuring, bid management, settings and remarketing. Collaborated with Google Sales and pillar teams to improve marketing results and tracking conversion rate. Coordinated with team members and stakeholders to address client queries and feedback. Maintained and updated databases.

Google Ads Campaign Manager at LCS Neon at Accenture at Google

October 1, 2018 - April 1, 2019

Identified and executed marketing campaign optimisation opportunities across client advertising platforms. Monitored campaign performance and formulated optimisation strategies. Allocated spend efficiently based on campaign budgets. Identified ROI opportunities on client accounts. Worked closely with account managers to finalise optimisation proposals. Acted as the primary point of contact between Technology Specialists and Enterprise Advertisers.

Content Reviewer at Accenture for Google

April 1, 2016 - October 1, 2018

Worked for the Italian, English, Spanish and German markets. Responsible for reviewing content on the internet to verify adherence to Google policies. Investigated, resolved or escalated issues reported by users or flagged by the system. Reviewed content under client supervision for International and Domestic cases. Strictly adhered to policies, procedures and regulatory requirements.

Web Content Writer at GoEuro Corp

June 1, 2015 - November 1, 2015

Planned, created, edited and published content on company website and for the Link Building Department (Italian/Spanish team). Reported issues and interfaced with web developers to reach resolution.

Freelance Web Content Writer/Copywriter at Greatcontent

April 1, 2015 - December 1, 2015

Wrote content for Greatcontent clients: website, brochures, ads, and other means of advertising (Italian/English markets). Revised, edited and proofread content as needed. Supported search engine optimisation.

Web Content, News Report, Social Media Support (Internship) at Irlandiani.com ‘Italians in Ireland’

February 1, 2012 - September 1, 2012

Web content, news report and social media support during Erasmus program internship.

Radio Journalist, Web Content Creator at Controradio Popolare Network

June 1, 2011 - September 1, 2011

Created articles and broadcasts about local news in Tuscany; produced content for the website; coordinated interviews at press conferences; responsible for sound editing (Sound Forge).

News Reporter at L’Altracittà Le Piagge

February 1, 2011 - September 1, 2013

Reported on local news in Florence; produced articles and content.