CP

Carolina Pelaez

Available to hire

Hi, I'm Carolina Pelaez. I'm a marketing and digital campaigns professional with a track record of delivering multi-channel campaigns for global clients such as Google and Royal Caribbean.

About

Hi, I’m Carolina Pelaez. I’m a marketing and digital campaigns professional with a track record of delivering multi-channel campaigns for global clients such as Google and Royal Caribbean. I thrive on turning insights into action and collaborating with cross-functional teams to drive measurable growth.

With a multicultural background and fluency in English, Spanish, and French, I navigate diverse markets with ease. I bring hands-on experience in influencer programs, paid media, content creation, and brand activation, always aiming to blend creativity with data-driven decision-making.

  • 5 years' experience
  • Joined April 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Education
  • Professional Services

Work experience· 4 roles

Associate Media Activation Manager · Essence MediaCom (WPP) / GoogleJan 2025 – Present · 1 yr 11 mos

Paid media activation management across offline and online channels; implementation, optimization, monitoring and reporting; collaboration with cross-functional teams and agencies to meet client objectives.

Sales Assistant & Photographer · SeaWorld - Village Roadshow Theme ParksJan 2023 – Present · 3 yrs 11 mos

In-park photography and retail sales support; assisted in-park stores and guest experiences; contributed to marketing materials.

Paid Media Campaign Manager · Freelance (Colombia)Jan 2022 – Dec 2023 · 2 yrs

Planned, launched, and optimized media campaigns across social, search and display for major Google product launches; developed media best practices and measurement plans; produced performance reports.

Marketing & Project Manager · Royal Ambassadors Influencer ProgramJan 2021 – Dec 2024 · 4 yrs

Certifications and awards

Meta Blueprint Certification2030 – 2026

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