I'm a Mexican graphic designer with years f experience in advertising agencies, publishers and press, working on both on- and offline projects in Mexico and Spain. Focused and committed to concrete results, I bring a fresh, outside-the-box perspective to every project. I enjoy meeting people to exchange stories, knowledge and music, and I'm excited for new projects, challenges and experiences.

Carolina Abundez

I'm a Mexican graphic designer with years f experience in advertising agencies, publishers and press, working on both on- and offline projects in Mexico and Spain. Focused and committed to concrete results, I bring a fresh, outside-the-box perspective to every project. I enjoy meeting people to exchange stories, knowledge and music, and I'm excited for new projects, challenges and experiences.

Available to hire

I’m a Mexican graphic designer with years f experience in advertising agencies, publishers and press, working on both on- and offline projects in Mexico and Spain. Focused and committed to concrete results, I bring a fresh, outside-the-box perspective to every project.

I enjoy meeting people to exchange stories, knowledge and music, and I’m excited for new projects, challenges and experiences.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Art director - digital & press at Ausape.com
January 1, 2022 - June 25, 2024
Directed art for digital and press media, managing visual identity and creative executions for multiple brands under the Ausape.com umbrella in Spain.
Web-UX/UI designer at Atrevia
January 1, 2018 - December 31, 2019
Designed web and UX/UI solutions, improving user experience and digital brand presence for clients.
Digital front-backend programming at Wunderman Thompson
January 1, 2019 - December 31, 2022
Worked on front and backend programming for digital projects enhancing interactive experiences for clients.
Brand/web/packaging designer at Bodybrite.mx
January 1, 2013 - December 31, 2016
Designed branding, web, and packaging visuals to establish cohesive brand identities.
Art director at Sfera.es
January 1, 2012 - December 31, 2013
Directed art and creative content for campaigns and projects ensuring consistent visual communication.
Art design at FMI
January 1, 2008 - December 31, 2008
Produced art designs for various projects, collaborating with teams to create engaging visuals.
Art director - digital & press at Ausape.com
January 1, 2022 - June 13, 2024
Led art direction for digital and press media, overseeing creative projects and contributing to brand development and campaign visuals.
Web-UX/UI Designer at Atrevia.com
January 1, 2018 - December 31, 2019
Developed and designed UX/UI for web platforms, enhancing user experience and functionality.
Digital front-backend programming at Wundermanthompson.com
January 1, 2019 - December 31, 2022
Handled digital programming tasks, focusing on both front-end and back-end development in digital projects.
Brand/web/packaging Designer at Bodybrite.mx
January 1, 2013 - December 31, 2016
Designed branding, web presence, and packaging for the company, ensuring cohesive visual identity.
Art direction at Sfera.es
January 1, 2012 - December 31, 2013
Managed art direction for various projects, creating visual concepts for editorial and advertising work.
Editorial design at Unknown
January 1, 2009 - December 31, 2012
Worked on editorial design projects, contributing to layout, visuals, and content presentation from 2009 to 2012.
Art design at Unknown
January 1, 2008 - December 31, 2008
Provided art design services in 2008, working on various creative and branding tasks.
Art Director - Digital & Press at Ausape
January 1, 2022 - Present
Art Director focused on digital and press design; collaborated with clients including Ausape, Ashoka, Sfera, Atrevia and BodyBrite (MX).
Digital Front-BackEnd Programmer / Web Developer at Wunderman Thompson
December 31, 2022 - September 25, 2025
Led digital front- and back-end programming; created landing pages for Comité de Emergencia (Madrid) and Fnac (Madrid); contributed to Generation magazine (Yucatán) and Spot editorial projects.
Branding / Web / Packaging Designer
December 31, 2016 - September 25, 2025
Branding projects and web/packaging design, integrating editorial and visual identity.
Art Director
December 31, 2013 - September 25, 2025
Art direction for editorial design and creative campaigns.
Branding (Offline/Online)
December 31, 2017 - September 25, 2025
Branding work spanning offline and online channels.
Editorial Designer
December 31, 2012 - September 25, 2025
Editorial design work for magazines and publishing projects.
Art Design
December 31, 2008 - September 25, 2025
Art design work in print and graphics.
Art Designer
December 31, 2008 - September 25, 2025
Art design work including visual concepts, layouts and production for multiple projects.
Editorial Designer
December 31, 2012 - September 25, 2025
Editorial design for magazines and publications with emphasis on typography and layout.
Art Director
December 31, 2013 - September 25, 2025
Art direction for editorial and branding projects.
Brand/Web/Packaging Designer
December 31, 2016 - September 25, 2025
Branding, web design and packaging design for clients.
Brand Designer
December 31, 2017 - September 25, 2025
Brand development and branding campaigns (offline/online).
Web UX/UI Designer
December 31, 2019 - September 25, 2025
Web UX/UI design projects.
Digital Front-Backend Programmer at Wunderman Thompson
December 31, 2022 - September 25, 2025
Landing pages and digital front/back-end programming; pages for Comité de Emergencia (Madrid) and Fnac (Madrid).
Art Director - Digital & Press at Ausape, Ashoka Spain, Sfera, Atrevia, Bodybrite
January 1, 2022 - Present
Art direction for digital and press materials; client projects across multiple agencies and markets.
Art Director - Digital & Press at Ausape
January 1, 2022 - Present
Lead art direction for digital and print campaigns for multiple clients including Ashoka Spain, Sfera, Atrevia, and BodyBrite Mexico. Responsibilities included branding, web/UX/UI and packaging across Spain and Latin America.
Digital Front-End/Back-End Programmer at Wunderman Thompson
January 1, 2022 - September 25, 2025
Developed landing pages and digital experiences; worked on projects for Comité de Emergencia (Madrid) and Fnac (Madrid); contributed to Generation magazine editorial/spot and fashion, contemporary art, architecture and design.
Brand/Web/Packaging Designer
January 1, 2016 - September 25, 2025
Designed brand identities, websites, and packaging across multiple projects; integrated branding with online and offline experiences.
Editorial Designer
January 1, 2012 - September 25, 2025
Editorial design for magazines and press; layout, typography and visual storytelling across editorial projects.
Art Direction
January 1, 2013 - September 25, 2025
Art direction work including 2012-2013 projects.
Art Design
January 1, 2009 - September 25, 2025
Art design projects in 2008.
Branding (on/offline)
December 31, 2017 - September 25, 2025
Branding projects across offline and online channels.
Art Director - Digital & Press
January 1, 2022 - Present
Art direction for digital and press materials for clients including Ausape, Ashoka, Sfera, Atrevia, and BodyBrite. Leading concept development, visual identity, and production across on- and offline channels.
Digital Front-End / Back-End Programmer at Wunderman Thompson
January 1, 2022 - September 25, 2025
Front-end and back-end development for digital campaigns and landing pages. Projects include Comité de Emergencia (Madrid), Fnac (Madrid), and Generation magazine (Yucatán).
Art Director at Ausape / Ashoka / Sfera / Atrevia / BodyBrite México
January 1, 2022 - Present
Art direction for digital and press projects, branding and editorial design for clients in Spain and Latin America.
Front-End / Back-End Developer at Wunderman Thompson
January 1, 2022 - October 21, 2025
Digital front-backend programming; Landing pages for Comité de Emergencia (Madrid) and Fnac (Madrid); editorial work for Generation magazine.

Education

UX Design course at Trazo, Madrid Spain
January 1, 2018 - December 31, 2018
Master at IED Madrid Spain
January 1, 2017 - December 31, 2018
Bachelor's degree at Graphic Design La Salle University, Mexico
January 1, 2009 - December 31, 2012
UX Design course at Tracsa, Madrid Spain
January 1, 2017 - December 31, 2017
Master at IED Madrid Spain
January 1, 2009 - December 31, 2012
Bachelor's degree at La Salle University Mexico City Mexico
January 1, 2005 - December 31, 2008

Qualifications

Editorial Design press & digital Master
January 1, 2017 - December 31, 2018
Creativity Workshop
January 1, 2017 - December 31, 2017
Editorial Design press & digital Master
January 1, 2009 - December 31, 2012
Creativity Workshop
January 1, 2017 - December 31, 2017
Art Design
January 1, 2008 - December 31, 2008
Editorial Design
January 1, 2009 - December 31, 2012
Art Direction
January 1, 2012 - December 31, 2013
Brand/Web/Packaging
January 1, 2013 - December 31, 2016
Web-UX/UI
January 1, 2018 - December 31, 2019

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Real Estate & Construction, Travel & Hospitality, Retail, Software & Internet, Education