I am an efficient professional committed to achieving concrete results in every project I take on. I thrive in creative environments where I can add my unique perspective and insight, helping to think outside the box. My passion for design and user experience is what drives me to continuously evolve my skills and knowledge.

Carolina Abundez

I am an efficient professional committed to achieving concrete results in every project I take on. I thrive in creative environments where I can add my unique perspective and insight, helping to think outside the box. My passion for design and user experience is what drives me to continuously evolve my skills and knowledge.

Available to hire

I am an efficient professional committed to achieving concrete results in every project I take on. I thrive in creative environments where I can add my unique perspective and insight, helping to think outside the box. My passion for design and user experience is what drives me to continuously evolve my skills and knowledge.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Art director - digital & press at Ausape.com
January 1, 2022 - June 25, 2024
Directed art for digital and press media, managing visual identity and creative executions for multiple brands under the Ausape.com umbrella in Spain.
Web-UX/UI designer at Atrevia
January 1, 2018 - December 31, 2019
Designed web and UX/UI solutions, improving user experience and digital brand presence for clients.
Digital front-backend programming at Wunderman Thompson
January 1, 2019 - December 31, 2022
Worked on front and backend programming for digital projects enhancing interactive experiences for clients.
Brand/web/packaging designer at Bodybrite.mx
January 1, 2013 - December 31, 2016
Designed branding, web, and packaging visuals to establish cohesive brand identities.
Art director at Sfera.es
January 1, 2012 - December 31, 2013
Directed art and creative content for campaigns and projects ensuring consistent visual communication.
Art design at FMI
January 1, 2008 - December 31, 2008
Produced art designs for various projects, collaborating with teams to create engaging visuals.
Art director - digital & press at Ausape.com
January 1, 2022 - June 13, 2024
Led art direction for digital and press media, overseeing creative projects and contributing to brand development and campaign visuals.
Web-UX/UI Designer at Atrevia.com
January 1, 2018 - December 31, 2019
Developed and designed UX/UI for web platforms, enhancing user experience and functionality.
Digital front-backend programming at Wundermanthompson.com
January 1, 2019 - December 31, 2022
Handled digital programming tasks, focusing on both front-end and back-end development in digital projects.
Brand/web/packaging Designer at Bodybrite.mx
January 1, 2013 - December 31, 2016
Designed branding, web presence, and packaging for the company, ensuring cohesive visual identity.
Art direction at Sfera.es
January 1, 2012 - December 31, 2013
Managed art direction for various projects, creating visual concepts for editorial and advertising work.
Editorial design at Unknown
January 1, 2009 - December 31, 2012
Worked on editorial design projects, contributing to layout, visuals, and content presentation from 2009 to 2012.
Art design at Unknown
January 1, 2008 - December 31, 2008
Provided art design services in 2008, working on various creative and branding tasks.
Art Director - Digital & Press at Ausape
January 1, 2022 - Present
Art Director focused on digital and press design; collaborated with clients including Ausape, Ashoka, Sfera, Atrevia and BodyBrite (MX).
Digital Front-BackEnd Programmer / Web Developer at Wunderman Thompson
December 31, 2022 - September 25, 2025
Led digital front- and back-end programming; created landing pages for Comité de Emergencia (Madrid) and Fnac (Madrid); contributed to Generation magazine (Yucatán) and Spot editorial projects.
Branding / Web / Packaging Designer
December 31, 2016 - September 25, 2025
Branding projects and web/packaging design, integrating editorial and visual identity.
Art Director
December 31, 2013 - September 25, 2025
Art direction for editorial design and creative campaigns.
Branding (Offline/Online)
December 31, 2017 - September 25, 2025
Branding work spanning offline and online channels.
Editorial Designer
December 31, 2012 - September 25, 2025
Editorial design work for magazines and publishing projects.
Art Design
December 31, 2008 - September 25, 2025
Art design work in print and graphics.
Art Designer
December 31, 2008 - September 25, 2025
Art design work including visual concepts, layouts and production for multiple projects.
Editorial Designer
December 31, 2012 - September 25, 2025
Editorial design for magazines and publications with emphasis on typography and layout.
Art Director
December 31, 2013 - September 25, 2025
Art direction for editorial and branding projects.
Brand/Web/Packaging Designer
December 31, 2016 - September 25, 2025
Branding, web design and packaging design for clients.
Brand Designer
December 31, 2017 - September 25, 2025
Brand development and branding campaigns (offline/online).
Web UX/UI Designer
December 31, 2019 - September 25, 2025
Web UX/UI design projects.
Digital Front-Backend Programmer at Wunderman Thompson
December 31, 2022 - September 25, 2025
Landing pages and digital front/back-end programming; pages for Comité de Emergencia (Madrid) and Fnac (Madrid).
Art Director - Digital & Press at Ausape, Ashoka Spain, Sfera, Atrevia, Bodybrite
January 1, 2022 - Present
Art direction for digital and press materials; client projects across multiple agencies and markets.
Art Director - Digital & Press at Ausape
January 1, 2022 - Present
Lead art direction for digital and print campaigns for multiple clients including Ashoka Spain, Sfera, Atrevia, and BodyBrite Mexico. Responsibilities included branding, web/UX/UI and packaging across Spain and Latin America.
Digital Front-End/Back-End Programmer at Wunderman Thompson
January 1, 2022 - September 25, 2025
Developed landing pages and digital experiences; worked on projects for Comité de Emergencia (Madrid) and Fnac (Madrid); contributed to Generation magazine editorial/spot and fashion, contemporary art, architecture and design.
Brand/Web/Packaging Designer
January 1, 2016 - September 25, 2025
Designed brand identities, websites, and packaging across multiple projects; integrated branding with online and offline experiences.
Editorial Designer
January 1, 2012 - September 25, 2025
Editorial design for magazines and press; layout, typography and visual storytelling across editorial projects.
Art Direction
January 1, 2013 - September 25, 2025
Art direction work including 2012-2013 projects.
Art Design
January 1, 2009 - September 25, 2025
Art design projects in 2008.
Branding (on/offline)
December 31, 2017 - September 25, 2025
Branding projects across offline and online channels.
Art Director - Digital & Press
January 1, 2022 - Present
Art direction for digital and press materials for clients including Ausape, Ashoka, Sfera, Atrevia, and BodyBrite. Leading concept development, visual identity, and production across on- and offline channels.
Digital Front-End / Back-End Programmer at Wunderman Thompson
January 1, 2022 - September 25, 2025
Front-end and back-end development for digital campaigns and landing pages. Projects include Comité de Emergencia (Madrid), Fnac (Madrid), and Generation magazine (Yucatán).
Art Director at Ausape / Ashoka / Sfera / Atrevia / BodyBrite México
January 1, 2022 - Present
Art direction for digital and press projects, branding and editorial design for clients in Spain and Latin America.
Front-End / Back-End Developer at Wunderman Thompson
January 1, 2022 - October 21, 2025
Digital front-backend programming; Landing pages for Comité de Emergencia (Madrid) and Fnac (Madrid); editorial work for Generation magazine.
Art Director at AUSAPE
January 1, 2022 - Present
As an Art Director, I oversee digital and press projects, ensuring high-quality output and adherence to brand guidelines. I am responsible for creatives and team management, focusing on delivering innovative designs.
Digital Front-Back End Programmer at WUNDERMAN THOMPSON
January 1, 2019 - January 1, 2022
In this role, I contributed to digital marketing projects, focusing on coding and design integration for enhanced user experiences. My work involved collaborating closely with developers and designers to ensure seamless project execution.

Education

UX Design course at Trazo, Madrid Spain
January 1, 2018 - December 31, 2018
Master at IED Madrid Spain
January 1, 2017 - December 31, 2018
Bachelor's degree at Graphic Design La Salle University, Mexico
January 1, 2009 - December 31, 2012
UX Design course at Tracsa, Madrid Spain
January 1, 2017 - December 31, 2017
Master at IED Madrid Spain
January 1, 2009 - December 31, 2012
Bachelor's degree at La Salle University Mexico City Mexico
January 1, 2005 - December 31, 2008
Master's Degree at IED Madrid
January 1, 2021 - January 1, 2022

Qualifications

Editorial Design press & digital Master
January 1, 2017 - December 31, 2018
Creativity Workshop
January 1, 2017 - December 31, 2017
Editorial Design press & digital Master
January 1, 2009 - December 31, 2012
Creativity Workshop
January 1, 2017 - December 31, 2017
Art Design
January 1, 2008 - December 31, 2008
Editorial Design
January 1, 2009 - December 31, 2012
Art Direction
January 1, 2012 - December 31, 2013
Brand/Web/Packaging
January 1, 2013 - December 31, 2016
Web-UX/UI
January 1, 2018 - December 31, 2019
UX/UI Design Course Certificate
January 1, 2020 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Real Estate & Construction, Travel & Hospitality, Retail, Software & Internet, Education