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I’m a Senior Art Director currently working at Sergio Rossi (luxury shoes brand, part of Lanvin Group) as Brand Image Manager. I specialize in developing and overseeing Brand Creative Contents, managing the entire process from concept to execution and final rollout across multiple channels. I lead branding and creative campaigns, shoot art direction including moodboards, casting, on-set direction, and post-production; ensure brand aesthetic consistency across e-commerce, digital, social, retail, PR activities, and events; collaborate with photographers, stylists, set designers, illustrators and animators; and oversee Global Social Media editorial content strategy.…I’m a Senior Art Director currently working at Sergio Rossi (luxury shoes brand, part of Lanvin Group) as Brand Image Manager. I specialize in developing and overseeing Brand Creative Contents, managing the entire process from concept to execution and final rollout across multiple channels. I lead branding and creative campaigns, shoot art direction including moodboards, casting, on-set direction, and post-production; ensure brand aesthetic consistency across e-commerce, digital, social, retail, PR activities, and events; collaborate with photographers, stylists, set designers, illustrators and animators; and oversee Global Social Media editorial content strategy.

Carolina Bergamo

Art Director, Graphic Designer, Brand Designer, +2

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I’m a Senior Art Director currently working at Sergio Rossi (luxury shoes brand, part of Lanvin Group) as Brand Image Manager. I specialize in developing and overseeing Brand Creative Contents, managing the entire process from concept to execution and final rollout across multiple channels. I lead branding and creative campaigns, shoot art direction including moodboards, casting, on-set direction, and post-production; ensure brand aesthetic consistency across e-commerce, digital, social, retail, PR activities, and events; collaborate with photographers, stylists, set designers, illustrators and animators; and oversee Global Social Media editorial content strategy.…I’m a Senior Art Director currently working at Sergio Rossi (luxury shoes brand, part of Lanvin Group) as Brand Image Manager. I specialize in developing and overseeing Brand Creative Contents, managing the entire process from concept to execution and final rollout across multiple channels. I lead branding and creative campaigns, shoot art direction including moodboards, casting, on-set direction, and post-production; ensure brand aesthetic consistency across e-commerce, digital, social, retail, PR activities, and events; collaborate with photographers, stylists, set designers, illustrators and animators; and oversee Global Social Media editorial content strategy.

Available to hire

I’m a Senior Art Director currently working at Sergio Rossi (luxury shoes brand, part of Lanvin Group) as Brand Image Manager. I specialize in developing and overseeing Brand Creative Contents, managing the entire process from concept to execution and final rollout across multiple channels.

I lead branding and creative campaigns, shoot art direction including moodboards, casting, on-set direction, and post-production; ensure brand aesthetic consistency across e-commerce, digital, social, retail, PR activities, and events; collaborate with photographers, stylists, set designers, illustrators and animators; and oversee Global Social Media editorial content strategy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Brand Image Manager / Senior Art Director at Sergio Rossi

January 1, 2017 - October 31, 2025

Senior Art Director and Brand Image Manager at Sergio Rossi (luxury shoes brand within Lanvin Group) responsible for Brand Creative Contents from concept to rollout across multi-channel platforms. Lead branding and visual storytelling, translate brand objectives into campaigns, oversee art direction, moodboards, casting, on-set direction, photo editing and retouching, and ensure consistency of brand aesthetic across e-commerce, digital, social, retail, PR, and events. Collaborate with photographers, stylists, designers, illustrators and animators; direct the Global Social Media editorial strategy and calendar; drive projects with external suppliers and agencies. In April 2024 I became Head of Brand Image, overseeing Brand Image projects and budget reporting to the CEO.

Art Director at Maison Clochard

January 1, 2011 - January 1, 2011

Branding lead during startup phase; defined image direction, brand positioning and launch strategy. Designed logo, visual identity, collection labeling, and packaging. Art directed ad campaigns and lookbook shoots (concept, moodboards, model casting, location). Managed digital brand presence (website design/management, social media strategy, digital PR). Coordinated all brand events and special projects (press days, brand presentations, artist collaborations).

Art Director & Graphic Designer at Almagreal

January 1, 2016 - January 1, 2016

Art Director & Graphic Designer at Almagreal, a Florence-based creative consultancy. Led logo and visual identity development, product labeling and packaging for Ottod’Ame; art directed campaigns and lookbooks (concept, moodboards, casting, production design); managed digital content creation including website, e-commerce assets, and gifts; produced social content with the Social Media Manager; coordinated brand events and projects.