Public Relations student with a solid background in strategic communication and relationship management. Experienced in developing institutional image and executing communication plans for diverse organizations. Passionate about digital journalism and community engagement, with a proven track record of delivering high-quality results in competitive environments.

Carolina França

Public Relations student with a solid background in strategic communication and relationship management. Experienced in developing institutional image and executing communication plans for diverse organizations. Passionate about digital journalism and community engagement, with a proven track record of delivering high-quality results in competitive environments.

Available to hire

Public Relations student with a solid background in strategic communication and relationship management. Experienced in developing institutional image and executing communication plans for diverse organizations. Passionate about digital journalism and community engagement, with a proven track record of delivering high-quality results in competitive environments.

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Language

Portuguese
Fluent
English
Advanced
German
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Independent PR & Communications Consultant at Self-employed
January 1, 2022 - Present
Independent PR & Communications Consultant delivering institutional communications, strategic planning, public engagement and other essential activities for the smooth operation of public organizations. Highly disciplined and enthusiastic about customer service, eager to contribute to the organization’s public image. Exceptional communication and networking skills; dedication, organization, and adaptability; proficient with CRM tools; able to follow instructions and deliver high-quality results.
Commercial and Relationship Manager
May 20, 2023 - July 20, 2024
Managed commercial relationships and partnerships, driving customer engagement and supporting sales initiatives. Responsible for client retention, contract negotiations and cross-functional collaboration.
Advertising Account Executive
November 20, 2021 - May 20, 2022
Advertising account management, client servicing and campaign coordination for advertising projects.
Advertising Account Executive
May 20, 2022 - July 20, 2023
Advertising account management, client servicing and campaign coordination for advertising projects.
Advisor at City Hall of Alhandra – Communications Department
May 20, 2023 - August 20, 2023
Advisory role in communications planning and public relations. Supported initiatives and plan execution in João Pessoa region.
Advisor at Criar Plan EJado S - João Pessoa (Casa Paraíba)
May 20, 2023 - August 20, 2023
Advisory role related to João Pessoa initiatives, communications and outreach.
Independent PR & Communications Consultant
January 1, 2022 - Present
Relationship & Results independent PR & communications consultant providing strategic counsel to diverse organizations. Experienced in developing institutional image and executing comprehensive communication plans, with emphasis on brand positioning, audience engagement and community outreach. Proven track record of delivering high-quality results in competitive environments.
Commercial and Relationship Manager at ARD Group
May 1, 2023 - July 1, 2024
Supported the institutional communications department by creating content and managing public engagement strategies. Led relationship strategies, orchestrated networking events and communication flows to improve brand visibility and member engagement.
Advertising Account Executive at FAHEL & SocialId Agencies
November 1, 2021 - July 1, 2023
Handled client accounts and monitored market trends. Facilitated translation of client needs into creative briefs and monitored performance metrics; contributed to strategic advertising initiatives. Portuguese—Native English—Advanced German—Basic Spanish—Basic; trend monitoring.
Communication Advisor at City Hall of Alhandra
January 1, 2022 - July 1, 2023
Managed client accounts, acting as a bridge between the audience's needs and the creative team's implementation. Conducted competitive analysis and research to align daily efforts with organizational goals and messaging.

Education

Bachelor's Degree in Public Relations at Universidade Federal da Paraíba (UFPB)
January 1, 2021 - May 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Government