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Hi there! I’m Carolina Linhares de Souza Clemente, a Marketing and Social Media Analyst with over 3 years of hands-on experience in social media management, performance analysis, and multimedia content creation. I love turning consumer behavior data into engaging editorial calendars and campaigns that boost audience engagement and conversions. My strengths include community management, video and design production, and running data-driven paid media campaigns across platforms. I thrive in collaborative environments and enjoy translating insights into action across Content, Product, and Development teams.…Hi there! I’m Carolina Linhares de Souza Clemente, a Marketing and Social Media Analyst with over 3 years of hands-on experience in social media management, performance analysis, and multimedia content creation. I love turning consumer behavior data into engaging editorial calendars and campaigns that boost audience engagement and conversions. My strengths include community management, video and design production, and running data-driven paid media campaigns across platforms. I thrive in collaborative environments and enjoy translating insights into action across Content, Product, and Development teams.

Carolina Linhares de Souza Clemente

Social Media Manager, Marketing Analyst, Content Creator, +2

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Hi there! I’m Carolina Linhares de Souza Clemente, a Marketing and Social Media Analyst with over 3 years of hands-on experience in social media management, performance analysis, and multimedia content creation. I love turning consumer behavior data into engaging editorial calendars and campaigns that boost audience engagement and conversions. My strengths include community management, video and design production, and running data-driven paid media campaigns across platforms. I thrive in collaborative environments and enjoy translating insights into action across Content, Product, and Development teams.…Hi there! I’m Carolina Linhares de Souza Clemente, a Marketing and Social Media Analyst with over 3 years of hands-on experience in social media management, performance analysis, and multimedia content creation. I love turning consumer behavior data into engaging editorial calendars and campaigns that boost audience engagement and conversions. My strengths include community management, video and design production, and running data-driven paid media campaigns across platforms. I thrive in collaborative environments and enjoy translating insights into action across Content, Product, and Development teams.

Available to hire

Hi there! I’m Carolina Linhares de Souza Clemente, a Marketing and Social Media Analyst with over 3 years of hands-on experience in social media management, performance analysis, and multimedia content creation. I love turning consumer behavior data into engaging editorial calendars and campaigns that boost audience engagement and conversions.

My strengths include community management, video and design production, and running data-driven paid media campaigns across platforms. I thrive in collaborative environments and enjoy translating insights into action across Content, Product, and Development teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Beginner

Beginner

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Marketing Assistant at UOL - Ingresso.com

December 1, 2024 - Present

Directly responsible for the brand’s LinkedIn strategy, developing editorial calendars and applying data insights to strengthen brand authority and visibility. Created strategic creative briefs for agencies, ensuring visual and textual alignment with campaign goals and target audiences. Monitored KPIs via Looker and GA4 to enable real-time content optimization and data-driven marketing insights. Led multi-channel marketing campaigns using Jira and Trello to ensure deadlines and seamless integration across Content, Product, and Development teams.

Marketing Intern at UOL - Ingresso.com

December 1, 2023 - November 30, 2024

Assisted in structuring digital campaigns and the development of media plans, including material review and execution tasks on Jira. Spearheaded campaign reporting and optimization; automated data collection and cross-referenced KPIs with sales data from previous periods to deliver a high-value, optimized monthly report. Drove significant mobile engagement using the DITO CRM platform with a focus on mobile push notifications.

Social Media Intern at Nebraska Agency

November 1, 2022 - November 30, 2023

Managed social media strategy and content creation for a portfolio of 10+ clients. Developed and executed content strategies (video, photography, and graphic design) for both organic presence and paid social campaigns (Meta Ads). Led a Meta Ads conversion-focused campaign acquiring two high-ticket clients. Demonstrated creative positioning and market insight by rebranding a client as a 'secret garden' on social media, significantly increasing organic visibility and engagement. Created comprehensive creative briefs for paid traffic, resulting in over 80 purchases in a week. Analyzed KPIs to generate performance insights and guide optimization.

Marketing Intern at School of Rock

June 1, 2022 - October 31, 2022

Managed the social media presence for three local branches; applied metric analysis to optimize engagement and brand recognition. Drove lead generation through paid media campaigns, acquiring over 40 qualified leads in one month through data-driven optimization. Enhanced local online visibility by managing Google My Business and updating the website, monitoring KPIs for reach and conversion. Planned and executed product launch campaigns; tracked performance indicators for reach and conversion. Led internal communication strategies and pioneered the 'ON FIRE Experience' project, measuring its impact by the resulting increase in student engagement.