I have a dual background in marketing and digital business, with study experiences in both China and abroad. I am comfortable with digital strategy, interaction design, and market research, and I have collaborated with ESB on sustainable applications, gaining hands-on experience in agile development, Figma prototyping, React Native coding, and user research. I am adaptable, a strong communicator, and skilled at cross-cultural collaboration, with proven abilities in team coordination and problem-solving.

Li Yunfan

I have a dual background in marketing and digital business, with study experiences in both China and abroad. I am comfortable with digital strategy, interaction design, and market research, and I have collaborated with ESB on sustainable applications, gaining hands-on experience in agile development, Figma prototyping, React Native coding, and user research. I am adaptable, a strong communicator, and skilled at cross-cultural collaboration, with proven abilities in team coordination and problem-solving.

Available to hire

I have a dual background in marketing and digital business, with study experiences in both China and abroad. I am comfortable with digital strategy, interaction design, and market research, and I have collaborated with ESB on sustainable applications, gaining hands-on experience in agile development, Figma prototyping, React Native coding, and user research. I am adaptable, a strong communicator, and skilled at cross-cultural collaboration, with proven abilities in team coordination and problem-solving.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent

Work Experience

Intern - ESB School (Enterprise Cooperation Internship) at ESB School
August 31, 2025 - October 11, 2025
Responsible for team coordination and design planning in creating the interactive interface and backend of ESB's online application and task allocation, progress management. Conducted face-to-face requirements gathering with ESB staff; independently designed a Figma interactive prototype interface; designed questionnaires; analyzed results. Connected front-end React with back-end database to ensure the user experience met initial design goals.
IT Support Intern at Xiamen Alien Technology Co., Ltd.
June 30, 2024 - October 11, 2025
Investigated and resolved 50+ user issues per week across technical and access-related incidents; communicated with users in Mandarin and English via email and chat; identified recurring request patterns and flagged suspicious activity for senior analysis; maintained detailed case logs and ensured timely resolution within SLA.
Researcher at University Project: Pension Insurance Consumption of Chinese Middle-Aged and Elderly People
May 31, 2024 - October 11, 2025
Studied influencing factors of Chinese middle-aged and elderly people participating in pension insurance by collecting questionnaires and reviewing relevant literature; improved data analysis skills by analyzing variables such as individual characteristics, family income, personal assets, health status.
Research Assistant at Self-Directed Project: Rise and Development of Blind Box Phenomenon
December 31, 2021 - October 11, 2025
Investigated consumer psychology of buying blind boxes; collected information from the Internet, discussed with team members, and delivered class presentations; concluded on the history of new consumption behavior and the social regulation forces behind consumption behavior.
Volunteer at IRO International Robot Olympiad
August 31, 2022 - October 11, 2025
Maintained the order of the scene, and won the Outstanding Volunteer title.
Volunteer at The Fifth Round of National Sample Survey on China Health and Pension Tracking Survey Activities
August 31, 2021 - October 11, 2025
Completed baseline sample follow-up survey interviews and data collection; understood the living situation of middle-aged and elderly people in China; obtained the Excellent Interviewer title.

Education

Master's Degree in Design and Development of Digital Business at University College Cork
September 1, 2024 - June 1, 2025
Bachelor's Degree in Marketing at Fujian University of Technology
September 1, 2020 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Professional Services, Media & Entertainment, Energy & Utilities