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Hi, I’m Caroline Winograd, a data-driven social media and digital marketing professional with extensive experience in leading cross-channel campaigns for education, retail, and B2B/B2C brands. I design scalable paid and organic strategies across Meta, LinkedIn, Snapchat, TikTok, and more, optimizing budgets of seven figures while guiding cross-functional teams in the U.S. and Canada. I love turning analytics into actionable recommendations that improve ROAS, engagement, and lead generation. I thrive in fast-paced environments, build strong client partnerships, and enjoy pioneering testing opportunities, beta features, and platform partnerships to expand reach and efficiency. When I’m not optimizing campaigns, I mentor teammates and contribute to agency-level initiatives that raise the bar for digital marketing excellence.…Hi, I’m Caroline Winograd, a data-driven social media and digital marketing professional with extensive experience in leading cross-channel campaigns for education, retail, and B2B/B2C brands. I design scalable paid and organic strategies across Meta, LinkedIn, Snapchat, TikTok, and more, optimizing budgets of seven figures while guiding cross-functional teams in the U.S. and Canada. I love turning analytics into actionable recommendations that improve ROAS, engagement, and lead generation. I thrive in fast-paced environments, build strong client partnerships, and enjoy pioneering testing opportunities, beta features, and platform partnerships to expand reach and efficiency. When I’m not optimizing campaigns, I mentor teammates and contribute to agency-level initiatives that raise the bar for digital marketing excellence.

Caroline Winograd

PRO

Marketer, Social Media Manager, Brand Strategist, +3

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Hi, I’m Caroline Winograd, a data-driven social media and digital marketing professional with extensive experience in leading cross-channel campaigns for education, retail, and B2B/B2C brands. I design scalable paid and organic strategies across Meta, LinkedIn, Snapchat, TikTok, and more, optimizing budgets of seven figures while guiding cross-functional teams in the U.S. and Canada. I love turning analytics into actionable recommendations that improve ROAS, engagement, and lead generation. I thrive in fast-paced environments, build strong client partnerships, and enjoy pioneering testing opportunities, beta features, and platform partnerships to expand reach and efficiency. When I’m not optimizing campaigns, I mentor teammates and contribute to agency-level initiatives that raise the bar for digital marketing excellence.…Hi, I’m Caroline Winograd, a data-driven social media and digital marketing professional with extensive experience in leading cross-channel campaigns for education, retail, and B2B/B2C brands. I design scalable paid and organic strategies across Meta, LinkedIn, Snapchat, TikTok, and more, optimizing budgets of seven figures while guiding cross-functional teams in the U.S. and Canada. I love turning analytics into actionable recommendations that improve ROAS, engagement, and lead generation. I thrive in fast-paced environments, build strong client partnerships, and enjoy pioneering testing opportunities, beta features, and platform partnerships to expand reach and efficiency. When I’m not optimizing campaigns, I mentor teammates and contribute to agency-level initiatives that raise the bar for digital marketing excellence.

Available to hire

Detroit, United States

Hi, I’m Caroline Winograd, a data-driven social media and digital marketing professional with extensive experience in leading cross-channel campaigns for education, retail, and B2B/B2C brands. I design scalable paid and organic strategies across Meta, LinkedIn, Snapchat, TikTok, and more, optimizing budgets of seven figures while guiding cross-functional teams in the U.S. and Canada. I love turning analytics into actionable recommendations that improve ROAS, engagement, and lead generation.

I thrive in fast-paced environments, build strong client partnerships, and enjoy pioneering testing opportunities, beta features, and platform partnerships to expand reach and efficiency. When I’m not optimizing campaigns, I mentor teammates and contribute to agency-level initiatives that raise the bar for digital marketing excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager, Social Media at Rise Interactive

March 1, 2022 - Present

Design and execute social media advertising initiatives and strategies for B2B and B2C clients across Meta, LinkedIn, Snapchat, Pinterest, TikTok, Nextdoor and Reddit, including higher education clients, a grocery retailer client, Rise Interactive, and the parent company (Quad). Present strategic optimizations, performance recaps, and testing opportunities to client leadership; establish client processes to streamline asset delivery, approvals, and turnaround times; implement team processes to prevent errors and increase accountability and efficiency; consistently manage three to four employees across two countries; manage clients with a monthly budget of $1M+, provide weekly reports and data analysis, optimization opportunities and performance investigations; secure incremental funding for testing new platforms and placements leading to notable performance gains; revamp account structures to meet engine best practices.

Associate Manager, Social Media at Rise Interactive

October 1, 2021 - February 28, 2022

Assist in designing and executing social media advertising initiatives for diverse clients; present performance optimizations and testing opportunities to client leadership; contribute to platform representative relationships and larger agency partnership initiatives; help streamline asset delivery and approvals.

Social Media Specialist at Vimax Media

March 1, 2021 - October 31, 2021

Design social media strategy focusing on B2B sales, audience growth, and brand awareness; develop organic social calendar; perform channel research to inform strategy; create content for brand promotion; run paid campaigns across multiple platforms; optimize accounts and track analytics; prepare client presentations with campaign results and future recommendations.

Digital Marketing Specialist at Domino's Pizza of Canada

February 1, 2019 - May 31, 2020

Monitored and enforced brand standards across social media pages; identified influencer partnerships; created local franchisee digital marketing strategy for 175+ stores achieving 23:1 average ROAS; used analytics to generate concepts; managed social calendars; oversaw photo shoots and asset direction; implemented national and local campaigns across channels, resulting in revenue increase and growth in followers and engagement.

Social Media Specialist at Bounteous

December 1, 2020 - March 31, 2021

Investigated potential influencer partners, developed influencer strategy based on target audience and brand fit; performed channel and generational trend research; created social content to support brand awareness and loyalty campaigns; established creative direction for IGTV campaigns.

Social Media Assistant at Bounteous

September 1, 2018 - February 28, 2019

Monitored customer engagement across social platforms; streamlined and enhanced response protocols; reduced backlog of inquiries and improved response time.

Digital Marketing Intern at Bounteous

May 1, 2016 - September 30, 2017

Created the company's first social media strategy based on research; generated content for corporate accounts and created targeted digital ads; transformed internal presentations into blog posts for the corporate website.

Social Media Intern at University of Michigan: Athletic Communications

May 1, 2015 - May 31, 2018

Implemented social media strategies to share athletic events across various channels; analyzed performance of 29 team accounts to prepare weekly optimization reports; managed official department social media accounts (Snapchat, Twitter, Facebook, Instagram).

Social Media Manager at Valiant Management Group

March 1, 2021 - Present

Create and execute organic and paid social media strategy focusing on website visits, audience growth, and brand awareness; optimize accounts across Instagram, Facebook, Twitter, and LinkedIn; track analytics to advance marketing strategy and increase funding for developing content and paid advertising; assist in digital marketing strategy and execution of a crowdfunding campaign that raised $150,000 for NIL initiatives for University of Michigan student-athletes.