Caroline Winograd

Design and execute social media advertising initiatives and strategies for B2B and B2C clients across Meta, LinkedIn, Snapchat, Pinterest, TikTok, Nextdoor and Reddit, including higher education clients, a grocery retailer client, Rise Interactive, and the parent company (Quad). Present strategic optimizations, performance recaps, and testing opportunities to client leadership; establish client processes to streamline asset delivery, approvals, and turnaround times; implement team processes to prevent errors and increase accountability and efficiency; consistently manage three to four employees across two countries; manage clients with a monthly budget of $1M+, provide weekly reports and data analysis, optimization opportunities and performance investigations; secure incremental funding for testing new platforms and placements leading to notable performance gains; revamp account structures to meet engine best practices.

Assist in designing and executing social media advertising initiatives for diverse clients; present performance optimizations and testing opportunities to client leadership; contribute to platform representative relationships and larger agency partnership initiatives; help streamline asset delivery and approvals.

Create and execute organic and paid social media strategy focusing on website visits, audience growth, and brand awareness; optimize accounts across Instagram, Facebook, Twitter, and LinkedIn; track analytics to advance marketing strategy and increase funding for developing content and paid advertising; assist in digital marketing strategy and execution of a crowdfunding campaign that raised $150,000 for NIL initiatives for University of Michigan student-athletes.