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Hey! I am Carol a journalist and social media professional based in Brasília, Brazil. I specialize in content creation, community management, and short-form video production for Instagram and TikTok, turning authentic stories into measurable engagement. When working with emerging brands and cultural projects, I focus on content strategy, brand identity, and storytelling that resonates with niche audiences, always aiming for impact and organic follower growth.…Hey! I am Carol a journalist and social media professional based in Brasília, Brazil. I specialize in content creation, community management, and short-form video production for Instagram and TikTok, turning authentic stories into measurable engagement. When working with emerging brands and cultural projects, I focus on content strategy, brand identity, and storytelling that resonates with niche audiences, always aiming for impact and organic follower growth.

Caroline Wanzeller

Content Creator, Marketing Strategist, Video Editor, +2

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Hey! I am Carol a journalist and social media professional based in Brasília, Brazil. I specialize in content creation, community management, and short-form video production for Instagram and TikTok, turning authentic stories into measurable engagement. When working with emerging brands and cultural projects, I focus on content strategy, brand identity, and storytelling that resonates with niche audiences, always aiming for impact and organic follower growth.…Hey! I am Carol a journalist and social media professional based in Brasília, Brazil. I specialize in content creation, community management, and short-form video production for Instagram and TikTok, turning authentic stories into measurable engagement. When working with emerging brands and cultural projects, I focus on content strategy, brand identity, and storytelling that resonates with niche audiences, always aiming for impact and organic follower growth.

Available to hire

Hey! I am Carol a journalist and social media professional based in Brasília, Brazil. I specialize in content creation, community management, and short-form video production for Instagram and TikTok, turning authentic stories into measurable engagement.

When working with emerging brands and cultural projects, I focus on content strategy, brand identity, and storytelling that resonates with niche audiences, always aiming for impact and organic follower growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing & Social Media Lead at Velouché

August 1, 2025 - Present

Leading marketing strategy and social media for an emerging American fashion brand. Creating content concepts, guiding social media execution, and advising on design and visual identity. Developing audience engagement strategies and campaigns across Instagram and TikTok. Collaborating with the founder to shape brand positioning and brand identity.

Intern and Junior Content Creator at EGOV – School of Government of the Federal District

December 1, 2022 - October 3, 2025

Scripted, filmed, and edited weekly Instagram videos highlighting institutional events for public servants. Produced audiovisual and written content for internal and external communications channels. Conducted interviews and collaborated with the communications team to maintain a consistent digital voice. Participated in editorial planning and proposed creative content ideas aligned with communication goals.

Freelance Journalist & Content Creator at Brazil

January 1, 2017 - Present

Produced articles, interviews, and multimedia content for various platforms. Created short-form videos and content strategies for Instagram and TikTok. Focused on authentic storytelling to connect with niche audiences.

Social Media Director at Bloco das Montadas

January 1, 2025 - Present

Led digital strategy and real-time content production for the largest drag carnival block in the Federal District. Produced and edited short videos and dynamic Instagram Stories to boost audience interaction. Defined content pillars and visual identity to strengthen brand recognition.

Freelance Journalist & Content Creator at Brazil

January 1, 2017 - October 31, 2025

Producing articles, interviews, and multimedia content for various platforms; creating short-form videos and content strategies for Instagram and TikTok; focusing on authentic storytelling to connect with niche audiences.

Social Media Director at Bloco das Montadas

January 1, 2025 - October 31, 2025

Led digital strategy and real-time content production for the largest drag carnival block in the Federal District (audience 100,000+); produced and edited short videos and dynamic Instagram Stories to boost audience interaction; defined content pillars and visual identity to strengthen brand recognition.

Creator & Editor at Revista WANZE

January 1, 2024 - October 31, 2025

Managed a digital magazine dedicated to LGBTQIA+ artists and culture; directed editorial strategy, curated content, and developed cohesive visual identity; improved content presentation and delivery, increasing engagement and audience growth.

Reporter at Sopa Magazine

December 31, 2022 - December 31, 2022

Reported on culture and lifestyle; edited and produced culture and lifestyle content.

Social Media Strategist at Conexão Afro

December 31, 2022 - December 31, 2022

Led social media strategy for a cultural project focused on Black culture.

Reporter at Esquina Magazine

December 31, 2020 - December 31, 2020

Reporter covering diversity, pop culture, and local creative scenes.

Content Producer (Volunteer) at Brasília LGBTQIA+ Parade

December 31, 2023 - December 31, 2023

Produced content and served as digital ambassador for the 2023 parade.

Creator & Editor at Revista WANZE

January 1, 2024 - Present

Managed a digital magazine dedicated to LGBTQIA+ artists and culture. Directed editorial strategy, curated content, and developed cohesive visual identity. Improved content presentation and delivery, increasing engagement and audience growth.