Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi! I’m Carol, a journalist and content strategist specializing in organic social media, short-form video, and brand storytelling. I develop content strategies that help brands and creators build authentic communities, increase engagement, and grow organically across Instagram, TikTok, and YouTube Shorts. My work combines creative direction, trend analysis, and performance-driven storytelling to create content that feels native to each platform while delivering measurable results. With experience across lifestyle, food, wellness, and creator-led brands, I focus on turning ideas into content that connects with audiences, strengthens brand identity, and drives long-term growth.…Hi! I’m Carol, a journalist and content strategist specializing in organic social media, short-form video, and brand storytelling. I develop content strategies that help brands and creators build authentic communities, increase engagement, and grow organically across Instagram, TikTok, and YouTube Shorts. My work combines creative direction, trend analysis, and performance-driven storytelling to create content that feels native to each platform while delivering measurable results. With experience across lifestyle, food, wellness, and creator-led brands, I focus on turning ideas into content that connects with audiences, strengthens brand identity, and drives long-term growth.

Caroline Wanzeller

Content Creator, Marketing Strategist, Video Editor, +2





Hi! I’m Carol, a journalist and content strategist specializing in organic social media, short-form video, and brand storytelling. I develop content strategies that help brands and creators build authentic communities, increase engagement, and grow organically across Instagram, TikTok, and YouTube Shorts. My work combines creative direction, trend analysis, and performance-driven storytelling to create content that feels native to each platform while delivering measurable results. With experience across lifestyle, food, wellness, and creator-led brands, I focus on turning ideas into content that connects with audiences, strengthens brand identity, and drives long-term growth.…Hi! I’m Carol, a journalist and content strategist specializing in organic social media, short-form video, and brand storytelling. I develop content strategies that help brands and creators build authentic communities, increase engagement, and grow organically across Instagram, TikTok, and YouTube Shorts. My work combines creative direction, trend analysis, and performance-driven storytelling to create content that feels native to each platform while delivering measurable results. With experience across lifestyle, food, wellness, and creator-led brands, I focus on turning ideas into content that connects with audiences, strengthens brand identity, and drives long-term growth.

Available to hire

Hi! I’m Carol, a journalist and content strategist specializing in organic social media, short-form video, and brand storytelling.

I develop content strategies that help brands and creators build authentic communities, increase engagement, and grow organically across Instagram, TikTok, and YouTube Shorts. My work combines creative direction, trend analysis, and performance-driven storytelling to create content that feels native to each platform while delivering measurable results.

With experience across lifestyle, food, wellness, and creator-led brands, I focus on turning ideas into content that connects with audiences, strengthens brand identity, and drives long-term growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Social Media Manager at Bettr bowl

June 9, 2026 - October 30, 2026

Lead Instagram and TikTok strategy focused on organic growth, community engagement, and brand awareness. Develop monthly content calendars aligned with product launches, retail partnerships, and seasonal campaigns. Manage creator collaborations, influencer outreach, and UGC initiatives. Analyze social media performance and optimize content using platform insights and audience behavior. Collaborate with leadership on creative direction and long-term social media strategy.

Marketing & Social Media Lead at Velouché

August 1, 2025 - Present

Leading marketing strategy and social media for an emerging American fashion brand. Creating content concepts, guiding social media execution, and advising on design and visual identity. Developing audience engagement strategies and campaigns across Instagram and TikTok. Collaborating with the founder to shape brand positioning and brand identity.

Social Media Director at Bloco das Montadas

January 1, 2025 - Present

Led digital strategy and real-time content production for the largest drag carnival block in the Federal District. Produced and edited short videos and dynamic Instagram Stories to boost audience interaction. Defined content pillars and visual identity to strengthen brand recognition.

Creator & Editor at Revista WANZE

January 1, 2024 - Present

Managed a digital magazine dedicated to LGBTQIA+ artists and culture. Directed editorial strategy, curated content, and developed cohesive visual identity. Improved content presentation and delivery, increasing engagement and audience growth.

Creator & Editor at Revista WANZE

January 1, 2024 - October 31, 2025

Managed a digital magazine dedicated to LGBTQIA+ artists and culture; directed editorial strategy, curated content, and developed cohesive visual identity; improved content presentation and delivery, increasing engagement and audience growth.

Content Producer (Volunteer) at Brasília LGBTQIA+ Parade

December 31, 2023 - December 31, 2023

Produced content and served as digital ambassador for the 2023 parade.

Social Media Strategist at Conexão Afro

December 31, 2022 - December 31, 2022

Led social media strategy for a cultural project focused on Black culture.

Reporter at Sopa Magazine

December 31, 2022 - December 31, 2022

Reported on culture and lifestyle; edited and produced culture and lifestyle content.

Intern and Junior Content Creator at EGOV – School of Government of the Federal District

December 1, 2022 - October 3, 2025

Scripted, filmed, and edited weekly Instagram videos highlighting institutional events for public servants. Produced audiovisual and written content for internal and external communications channels. Conducted interviews and collaborated with the communications team to maintain a consistent digital voice. Participated in editorial planning and proposed creative content ideas aligned with communication goals.

Reporter at Esquina Magazine

December 31, 2020 - December 31, 2020

Reporter covering diversity, pop culture, and local creative scenes.

Freelance Journalist & Content Creator at Brazil

January 1, 2017 - October 31, 2025

Producing articles, interviews, and multimedia content for various platforms; creating short-form videos and content strategies for Instagram and TikTok; focusing on authentic storytelling to connect with niche audiences.

Freelance Journalist & Content Creator at Brazil

December 31, 2016 - Present

Produced articles, interviews, and multimedia content for various platforms. Created short-form videos and content strategies for Instagram and TikTok. Focused on authentic storytelling to connect with niche audiences.