Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a freelance marketing consultant and graphic designer with over 30 years’ experience helping organisations bring their ideas to life through clear, engaging visuals. I’ve worked across the arts, wellbeing, and leisure sectors, creating everything from brochures and campaign materials to digital assets and social media content. I’m confident using Canva and Adobe tools, and I take pride in my strong eye for layout, typography, and maintaining brand consistency across every piece of work. I particularly enjoy taking established brand guidelines and turning them into cohesive, high-quality outputs that really connect with their audience. Outside of work, I’m passionate about sport and an active tennis and padel player, which gives me a natural understanding of sports-focused branding and how to engage those communities. I’m friendly, reliable, and love collaborating with clients to create work that not only looks great but delivers real impact.…I’m a freelance marketing consultant and graphic designer with over 30 years’ experience helping organisations bring their ideas to life through clear, engaging visuals. I’ve worked across the arts, wellbeing, and leisure sectors, creating everything from brochures and campaign materials to digital assets and social media content. I’m confident using Canva and Adobe tools, and I take pride in my strong eye for layout, typography, and maintaining brand consistency across every piece of work. I particularly enjoy taking established brand guidelines and turning them into cohesive, high-quality outputs that really connect with their audience. Outside of work, I’m passionate about sport and an active tennis and padel player, which gives me a natural understanding of sports-focused branding and how to engage those communities. I’m friendly, reliable, and love collaborating with clients to create work that not only looks great but delivers real impact.

Caroline Barnes

Marketing Strategist, Social Media Manager, Content Creator, +6





I’m a freelance marketing consultant and graphic designer with over 30 years’ experience helping organisations bring their ideas to life through clear, engaging visuals. I’ve worked across the arts, wellbeing, and leisure sectors, creating everything from brochures and campaign materials to digital assets and social media content. I’m confident using Canva and Adobe tools, and I take pride in my strong eye for layout, typography, and maintaining brand consistency across every piece of work. I particularly enjoy taking established brand guidelines and turning them into cohesive, high-quality outputs that really connect with their audience. Outside of work, I’m passionate about sport and an active tennis and padel player, which gives me a natural understanding of sports-focused branding and how to engage those communities. I’m friendly, reliable, and love collaborating with clients to create work that not only looks great but delivers real impact.…I’m a freelance marketing consultant and graphic designer with over 30 years’ experience helping organisations bring their ideas to life through clear, engaging visuals. I’ve worked across the arts, wellbeing, and leisure sectors, creating everything from brochures and campaign materials to digital assets and social media content. I’m confident using Canva and Adobe tools, and I take pride in my strong eye for layout, typography, and maintaining brand consistency across every piece of work. I particularly enjoy taking established brand guidelines and turning them into cohesive, high-quality outputs that really connect with their audience. Outside of work, I’m passionate about sport and an active tennis and padel player, which gives me a natural understanding of sports-focused branding and how to engage those communities. I’m friendly, reliable, and love collaborating with clients to create work that not only looks great but delivers real impact.

Available to hire

I’m a freelance marketing consultant and graphic designer with over 30 years’ experience helping organisations bring their ideas to life through clear, engaging visuals. I’ve worked across the arts, wellbeing, and leisure sectors, creating everything from brochures and campaign materials to digital assets and social media content. I’m confident using Canva and Adobe tools, and I take pride in my strong eye for layout, typography, and maintaining brand consistency across every piece of work.

I particularly enjoy taking established brand guidelines and turning them into cohesive, high-quality outputs that really connect with their audience. Outside of work, I’m passionate about sport and an active tennis and padel player, which gives me a natural understanding of sports-focused branding and how to engage those communities. I’m friendly, reliable, and love collaborating with clients to create work that not only looks great but delivers real impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Marketing Manager at Rugby Borough Council

August 1, 2015 - May 1, 2024

Led marketing activity for a wide range of council-led events, festivals and exhibitions, including large-scale cultural programmes and seasonal events. Developed and delivered integrated marketing campaigns across social media, email, web, print and PR. Managed council social media channels, creating engaging content to drive attendance and participation. Worked closely with event leads, external partners, artists, community groups and sponsors. Coordinated PR activity and press releases; on-site delivery; live content; liaised with media and stakeholders. Delivered a live-streamed music festival during lockdown, attracting over 20,000 viewers.

Marketing Manager at GLL Ltd

April 1, 2013 - June 1, 2014

Led marketing activity for leisure centres, including preparing marketing plans, media buying, managing advertising and PR agencies, and website content management.

Marketing Manager at DC Leisure

June 1, 2008 - April 1, 2013

Responsible for all aspects of marketing for The Kent Marriott Leisure Centre in Rugby, contributing to its performance as a member of the senior management team.

Marketing Manager at DC Leisure

September 1, 1990 - December 1, 1998

Responsible for all aspects of marketing for The Kent Marriott Leisure Centre in Rugby, contributing to its performance as a member of the senior management team.

Events and Marketing Manager at Melbourne Sports and Aquatic Centre

September 1, 1999 - May 1, 2000

Delivered integrated marketing campaigns and events for a major leisure centre in Melbourne, including liaising with press, partners and stakeholders; on-site event delivery; and driving attendance for national and international events.

Freelance Marketing Consultant at Caroline Barnes Marketing (Freelance)

May 1, 2024 - Present

Providing marketing advice and services to clients, including branding and press releases. Deliverables span internal and external communications via visual design, copywriting, social media, email, print and website content creation and management.

Marketing Officer at Rugby Borough Council

August 1, 2015 - May 1, 2024

Provided marketing advice and services to all departments, including the Chief Executive’s Office. This included strategic guidance, concept development and practical plans for the delivery of communications and marketing activities. Deliverables included internal and external communications via visual design, copywriting, social media, email, print and website content creation and management.

Marketing Manager at The Ken Marriott Leisure Centre, Rugby

September 1, 1990 - December 1, 1998

Marketing lead for Rugby’s Ken Marriott Leisure Centre as part of the DC Leisure/Ken Marriott leadership team.

Marketing Manager at World Vision

August 1, 2000 - May 1, 2002

Australia’s largest charity. Managed various marketing projects including attitude research and production and analysis of a radio campaign.