Delivered measurable search engine marketing performance gains for SMB and enterprise clients, including a 66% increase in clicks, 112% higher CTR, 163% lift in conversion rate, and 129% improvement in ROAS within one quarter. Directed development teams for AI and ML algorithms for automated financial trading execution, enhancing accuracy and execution speed. Built predictive analytics models to improve operational efficiency and revenue forecasting for enterprise clients. Collaborated on health care analytics, contributing to classification models forecasting cognitive heart failure and reducing hospital readmission risk. Consulted on motorsport data systems, analyzing real-time vehicle telemetry to generate live insights and improve racing performance.

Managing Director, Founder at Cartier Design Ltd. / Cartier Marketing

January 1, 2025 - October 7, 2025

Partnered with Python development teams to optimize AI-enabled video surveillance systems, increasing accuracy in detecting vigilance events. Recognized by clients for tailored service, responsiveness, and data-backed execution, consistently implementing improvements ahead of schedule. Built and led international teams uniting marketing, development, analytics, and creative—driving innovation and sustainable growth for enterprise clients and startups. Scaled operations to 3 full-time employees and 33 global contractors, overseeing $60K+ monthly marketing budgets across multi-channel campaigns. Doubled client MRR from $800K to $1.6M in under three months through operational refinements and funnel optimization. Data-powered expansion through analytics dashboards and API automation across international markets. Implemented custom workflow systems, reducing bottlenecks by 30% and enabling expansion into two new regional markets. Streamlined sales and marketing workflows, generating $48K

Regional Manager at The Upper Room Home Furnishings

June 1, 2021 - October 7, 2025

Led sales, operations, and team growth for a luxury furniture retailer representing the world's top brands. Drove revenue growth and market expansion in East Ottawa through data-informed decision-making, optimizing strategies, and cross-functional leadership. Managed brand and communications relationships to ensure seamless collaboration and elevate the customer experience. Increased MRR from $360K to $800K+ in 8 months by refining sales processes and improving customer experience. Scaled the sales team from 5 to 12 and expanded internal marketing and HR functions to support growth. Analyzed market data to optimize buying decisions and increase regional market share. Maintained key brand relationships and aligned efforts to drive collaborative growth initiatives.