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I'm Ben Cary, a strategic video producer and marketer with 10+ years helping tech-forward brands tell clear, compelling stories. I design and run end-to-end video pipelines—from concept and scripting to publishing and repurposing across YouTube, LinkedIn, and websites. I’m a hands-on creator who thrives at turning complex concepts into accessible, multi-channel content that drives growth. I excel at building scalable production playbooks, aligning creative with business goals, and transforming underutilized channels into growth engines. I enjoy collaborating across teams to craft compelling narratives and practical, data-informed content strategies that elevate brand storytelling across multi-channel ecosystems.…I'm Ben Cary, a strategic video producer and marketer with 10+ years helping tech-forward brands tell clear, compelling stories. I design and run end-to-end video pipelines—from concept and scripting to publishing and repurposing across YouTube, LinkedIn, and websites. I’m a hands-on creator who thrives at turning complex concepts into accessible, multi-channel content that drives growth. I excel at building scalable production playbooks, aligning creative with business goals, and transforming underutilized channels into growth engines. I enjoy collaborating across teams to craft compelling narratives and practical, data-informed content strategies that elevate brand storytelling across multi-channel ecosystems.

Ben Cary

Video Editor, Content Producer, Content Strategist, +2

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I'm Ben Cary, a strategic video producer and marketer with 10+ years helping tech-forward brands tell clear, compelling stories. I design and run end-to-end video pipelines—from concept and scripting to publishing and repurposing across YouTube, LinkedIn, and websites. I’m a hands-on creator who thrives at turning complex concepts into accessible, multi-channel content that drives growth. I excel at building scalable production playbooks, aligning creative with business goals, and transforming underutilized channels into growth engines. I enjoy collaborating across teams to craft compelling narratives and practical, data-informed content strategies that elevate brand storytelling across multi-channel ecosystems.…I'm Ben Cary, a strategic video producer and marketer with 10+ years helping tech-forward brands tell clear, compelling stories. I design and run end-to-end video pipelines—from concept and scripting to publishing and repurposing across YouTube, LinkedIn, and websites. I’m a hands-on creator who thrives at turning complex concepts into accessible, multi-channel content that drives growth. I excel at building scalable production playbooks, aligning creative with business goals, and transforming underutilized channels into growth engines. I enjoy collaborating across teams to craft compelling narratives and practical, data-informed content strategies that elevate brand storytelling across multi-channel ecosystems.

Available to hire

I’m Ben Cary, a strategic video producer and marketer with 10+ years helping tech-forward brands tell clear, compelling stories. I design and run end-to-end video pipelines—from concept and scripting to publishing and repurposing across YouTube, LinkedIn, and websites. I’m a hands-on creator who thrives at turning complex concepts into accessible, multi-channel content that drives growth.

I excel at building scalable production playbooks, aligning creative with business goals, and transforming underutilized channels into growth engines. I enjoy collaborating across teams to craft compelling narratives and practical, data-informed content strategies that elevate brand storytelling across multi-channel ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Video & Creative Marketing Consultant at Various

January 1, 2025 - Present

Advised several B2B tech agencies on competitive content strategy and scalable video marketing best practices; Drove asset velocity by producing high-value, full-length content (podcasts, webinars, keynotes) and repurposing into short-form clips; Conducted performance audits across client YouTube channels; built KPI-driven production processes; managed high-volume production and vendor relations; expanded YouTube, LinkedIn, Facebook, and Twitter engagement; led post-acquisition rebrand campaigns and produced 40+ videos for SaaS clients.

VIDEO & YOUTUBE MARKETING CONSULTANT at SalesForce

April 8, 2024 - October 30, 2024

• Streamlined cross-functional collaboration and resource intake to repurpose event footage, generating over 50 social clips with 25K+ views and an 8.4K% engagement increase • Led the operational revival and governance of the Salesforce Product Center YouTube channel, driving a 34% increase in organic watch hours and a 500 subscriber gain in under 4 months. • Owned full-cycle production management (scripting to publishing), directing agency partners on the development of a new brand kit to ensure consistent visual identity and quality control.

Sr. Content Marketing Manager at Deem-Travelport

August 1, 2021 - October 1, 2023

Led end-to-end content marketing for SaaS, including video production, live events, and multi-channel campaigns; managed vendor relationships; built scalable content operations and drove engagement and reach across channels.

Sr. Manager, Video Marketing at Automation Anywhere

April 1, 2019 - August 1, 2021

Directed full-cycle video marketing initiatives for a rapidly growing SaaS, including live-streamed events, customer testimonials, and how-to content; established a centralized video production process and managed internal/external resources; optimized distribution and performance metrics.

Video & YouTube Marketing Consultant at Salesforce

April 1, 2024 - October 1, 2024

Streamlined cross-functional collaboration and repurposed event footage into social clips; governed and revived the Product Center YouTube channel, increasing organic watch hours and subscribers; managed full-cycle production and brand-kit governance to ensure consistent visual identity.

Video & Content Publishing Manager at Western Digital

April 1, 2013 - March 1, 2019

Partnered with international teams to translate complex technology concepts into engaging video content for global audiences across multiple markets.

Video & Creative Marketing Consultant at Convoso

April 1, 2019 - August 31, 2021

Advised several B2B tech agencies on competitive content strategy and scalable video marketing practices; produced high-value assets (podcasts, webinars, keynotes) and repurposed them into compelling short-form clips; conducted performance audits of client YouTube channels and implemented data-driven recs for Video SEO and channel optimization; architected an end-to-end video production department with scalable pipelines; directed high-volume production and managed internal/external resources; transformed the YouTube channel into a core asset with significant growth; established a KPI-driven production process and produced thought leadership interviews and product updates; led post-acquisition rebrand content and produced 40+ videos for a SaaS company.

Sr. Manager, Video Marketing at Automation Anywhere

August 1, 2021 - October 31, 2023

Led end-to-end video marketing initiatives, aligning cross-functional teams and external partners; built scalable production pipelines and asset libraries; oversaw budgeting and vendor management; drove consistent branding and publishing workflows to support demand generation efforts.

Sr. Content Marketing Manager at Deem-Travelport

December 29, 2024 - Present

Lead content marketing initiatives for travel technology and SaaS offerings; develop and execute multi-channel content strategies, including thought leadership, product updates, and customer stories; collaborate across product, design, and marketing to drive awareness, engagement, and pipeline.

Video Marketing Manager & Strategist at Convoso

January 1, 2025 - Present

Built a centralized video department for end-to-end production of ICP-centric assets, achieving a 60% increase in play rate and a 266% boost in average completion rate across the company website. Directed high-volume production workflows as lead scriptwriter, storyboarder and editor while managing external vendors and ensuring brand consistency. Transformed the YouTube channel into a key marketing asset, delivering a 287% increase in subscribers and 762% increase in views within 9 months. Translated complex technical concepts into accessible content, including product overview videos, how-to videos, feature showcases, podcasts, and social-first clips for web, LinkedIn and YouTube growth.

Creative Production Consultant at Salesforce

April 1, 2024 - October 1, 2024

Revived and governed the Salesforce Product Center YouTube channel, driving a 34% increase in organic watch hours and a 287% increase in subscribers in under 4 months. Engineered a high-impact social “re-cut” system, translating Dreamforce content into over 50 impactful vertical stories, resulting in a 10.4% engagement rate. Governed visual brand storytelling and standards by working with an external agency to design an all-new video brand kit, ensuring consistent visual branding and technical polish across all content.