Available to hire
Hi, I’m Ben Cary, a strategic video producer and marketer with 10+ years of experience turning complex B2B concepts into engaging, results-driven content across web, LinkedIn, and YouTube. I specialize in building end-to-end production pipelines and data-driven YouTube strategies that deliver triple-digit growth in views, subscribers, and engagement.
I thrive on translating technical concepts into accessible content, collaborating with cross-functional teams, and balancing creative direction with hands-on production execution. When I’m not crafting stories, I mentor teams on brand governance, optimization, and scalable content playbooks.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Video Marketing Manager & Strategist at Convoso
January 1, 2025 - PresentBuilt a centralized video department for end-to-end production of ICP-centric assets, achieving a 60% increase in play rate and a 266% boost in average completion rate across the company website. Directed high-volume production workflows as lead scriptwriter, storyboarder and editor while managing external vendors and ensuring brand consistency. Transformed the YouTube channel into a key marketing asset, delivering a 287% increase in subscribers and 762% increase in views within 9 months. Translated complex technical concepts into accessible content, including product overview videos, how-to videos, feature showcases, podcasts, and social-first clips for web, LinkedIn and YouTube growth.
Video & Creative Marketing Consultant at Various
January 1, 2025 - PresentAdvised several B2B tech agencies on competitive content strategy and scalable video marketing best practices; Drove asset velocity by producing high-value, full-length content (podcasts, webinars, keynotes) and repurposing into short-form clips; Conducted performance audits across client YouTube channels; built KPI-driven production processes; managed high-volume production and vendor relations; expanded YouTube, LinkedIn, Facebook, and Twitter engagement; led post-acquisition rebrand campaigns and produced 40+ videos for SaaS clients.
Sr. Content Marketing Manager at Deem-Travelport
December 29, 2024 - PresentLead content marketing initiatives for travel technology and SaaS offerings; develop and execute multi-channel content strategies, including thought leadership, product updates, and customer stories; collaborate across product, design, and marketing to drive awareness, engagement, and pipeline.
VIDEO & YOUTUBE MARKETING CONSULTANT at SalesForce
April 8, 2024 - October 30, 2024• Streamlined cross-functional collaboration and resource intake to repurpose event footage, generating over 50 social clips with 25K+ views and an 8.4K% engagement increase
• Led the operational revival and governance of the Salesforce Product Center YouTube channel, driving a 34% increase in organic watch hours and a 500 subscriber gain in under 4 months.
• Owned full-cycle production management (scripting to publishing), directing agency partners on the development of a new brand kit to ensure consistent visual identity and quality control.
Video & Creative Production Consultant at Salesforce
April 1, 2024 - October 1, 2024Revived and governed the Salesforce Product Center YouTube channel, increasing organic watch hours by 34% and subscribers by 287% in under 4 months. Engineered a social re-cut system translating Dreamforce content into 50+ social-first stories with a 10.4% engagement rate. Collaborated with an external agency to design a new video brand kit ensuring consistent visual branding and technical polish across all content.
Creative Production Consultant at Salesforce
April 1, 2024 - October 1, 2024Revived and governed the Salesforce Product Center YouTube channel, driving a 34% increase in organic watch hours and a 287% increase in subscribers in under 4 months. Engineered a high-impact social “re-cut” system, translating Dreamforce content into over 50 impactful vertical stories, resulting in a 10.4% engagement rate. Governed visual brand storytelling and standards by working with an external agency to design an all-new video brand kit, ensuring consistent visual branding and technical polish across all content.
Video & YouTube Marketing Consultant at Salesforce
April 1, 2024 - October 1, 2024Streamlined cross-functional collaboration and repurposed event footage into social clips; governed and revived the Product Center YouTube channel, increasing organic watch hours and subscribers; managed full-cycle production and brand-kit governance to ensure consistent visual identity.
Video & Creative Marketing Consultant at Wheels Up Collective
October 1, 2023 - April 1, 2024Partnered with a boutique B2B marketing agency to define competitive content strategies and scalable video marketing practices for SMB clients. Accelerated output by building systems to rapidly produce full-length assets (podcasts, webinars) and repurpose them into high-performing short-form content. Performed YouTube channel audits and delivered data-driven roadmaps for Video SEO, channel optimization, and conversion-focused ad copy.
Sr. Manager, Video Marketing at Automation Anywhere
August 1, 2021 - October 31, 2023Led end-to-end video marketing initiatives, aligning cross-functional teams and external partners; built scalable production pipelines and asset libraries; oversaw budgeting and vendor management; drove consistent branding and publishing workflows to support demand generation efforts.
Sr. Content Marketing Manager at Deem-Travelport
August 1, 2021 - October 1, 2023Led end-to-end content marketing for SaaS, including video production, live events, and multi-channel campaigns; managed vendor relationships; built scalable content operations and drove engagement and reach across channels.
Video & Creative Marketing Consultant at Convoso
April 1, 2019 - August 31, 2021Advised several B2B tech agencies on competitive content strategy and scalable video marketing practices; produced high-value assets (podcasts, webinars, keynotes) and repurposed them into compelling short-form clips; conducted performance audits of client YouTube channels and implemented data-driven recs for Video SEO and channel optimization; architected an end-to-end video production department with scalable pipelines; directed high-volume production and managed internal/external resources; transformed the YouTube channel into a core asset with significant growth; established a KPI-driven production process and produced thought leadership interviews and product updates; led post-acquisition rebrand content and produced 40+ videos for a SaaS company.
Sr. Manager, Video Marketing at Automation Anywhere
April 1, 2019 - August 1, 2021Directed full-cycle video marketing initiatives for a rapidly growing SaaS, including live-streamed events, customer testimonials, and how-to content; established a centralized video production process and managed internal/external resources; optimized distribution and performance metrics.
Video & Content Publishing Manager at Western Digital
April 1, 2013 - March 1, 2019Partnered with international teams to translate complex technology concepts into engaging video content for global audiences across multiple markets.
Education
B.S. Digital Media at Drexel University
January 11, 2030 - December 19, 2025MBA at Western Governors University
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification at eCornell
January 11, 2030 - December 19, 2025MBA at Western Governors University
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification at eCornell
January 11, 2030 - December 19, 2025B.S. Digital Media at Drexel University
January 11, 2030 - December 19, 2025MBA at Western Governors University
January 11, 2030 - February 26, 2026Data-Driven Marketing Certification at E-Cornell
January 11, 2030 - February 26, 2026B.S. Digital Media, Magna Cum Laude (Fine Art Minor) at Drexel University
January 11, 2030 - February 26, 2026MBA at Western Governors University
January 11, 2030 - April 14, 2026Data-Driven Marketing Certification at eCornell
January 11, 2030 - April 14, 2026B.S. Digital Media (Fine Art Minor) at Drexel University
January 11, 2030 - April 14, 2026MBA at Western Governors University
January 11, 2030 - April 14, 2026Data-Driven Marketing Certification at E-Cornell
January 11, 2030 - April 14, 2026B.S. in Digital Media at Drexel University
January 11, 2030 - April 14, 2026Qualifications
MBA
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification
January 11, 2030 - December 19, 2025BS - Digital Media
August 1, 2006 - July 1, 2010MBA
January 11, 2030 - April 14, 2026Data-Driven Marketing Certification
January 11, 2030 - April 14, 2026Magna Cum Laude - B.S. Digital Media
January 11, 2030 - April 14, 2026MBA
January 11, 2030 - April 14, 2026Data-Driven Marketing Certification
January 11, 2030 - April 14, 2026B.S. in Digital Media (Drexel University)
January 11, 2030 - April 14, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Computers & Electronics, Travel & Hospitality, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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