Available to hire
Hi, I’m Ben Cary, a strategic video producer and marketer with 10+ years of experience turning complex B2B concepts into engaging, results-driven content across web, LinkedIn, and YouTube. I specialize in building end-to-end production pipelines and data-driven YouTube strategies that deliver triple-digit growth in views, subscribers, and engagement.
I thrive on translating technical concepts into accessible content, collaborating with cross-functional teams, and balancing creative direction with hands-on production execution. When I’m not crafting stories, I mentor teams on brand governance, optimization, and scalable content playbooks.
Skills
Experience Level
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Video & Creative Marketing Consultant at Various
January 1, 2025 - PresentAdvised several B2B tech agencies on competitive content strategy and scalable video marketing best practices; Drove asset velocity by producing high-value, full-length content (podcasts, webinars, keynotes) and repurposing into short-form clips; Conducted performance audits across client YouTube channels; built KPI-driven production processes; managed high-volume production and vendor relations; expanded YouTube, LinkedIn, Facebook, and Twitter engagement; led post-acquisition rebrand campaigns and produced 40+ videos for SaaS clients.
VIDEO & YOUTUBE MARKETING CONSULTANT at SalesForce
April 8, 2024 - October 30, 2024• Streamlined cross-functional collaboration and resource intake to repurpose event footage, generating over 50 social clips with 25K+ views and an 8.4K% engagement increase
• Led the operational revival and governance of the Salesforce Product Center YouTube channel, driving a 34% increase in organic watch hours and a 500 subscriber gain in under 4 months.
• Owned full-cycle production management (scripting to publishing), directing agency partners on the development of a new brand kit to ensure consistent visual identity and quality control.
Sr. Content Marketing Manager at Deem-Travelport
August 1, 2021 - October 1, 2023Led end-to-end content marketing for SaaS, including video production, live events, and multi-channel campaigns; managed vendor relationships; built scalable content operations and drove engagement and reach across channels.
Sr. Manager, Video Marketing at Automation Anywhere
April 1, 2019 - August 1, 2021Directed full-cycle video marketing initiatives for a rapidly growing SaaS, including live-streamed events, customer testimonials, and how-to content; established a centralized video production process and managed internal/external resources; optimized distribution and performance metrics.
Video & YouTube Marketing Consultant at Salesforce
April 1, 2024 - October 1, 2024Streamlined cross-functional collaboration and repurposed event footage into social clips; governed and revived the Product Center YouTube channel, increasing organic watch hours and subscribers; managed full-cycle production and brand-kit governance to ensure consistent visual identity.
Video & Content Publishing Manager at Western Digital
April 1, 2013 - March 1, 2019Partnered with international teams to translate complex technology concepts into engaging video content for global audiences across multiple markets.
Video & Creative Marketing Consultant at Convoso
April 1, 2019 - August 31, 2021Advised several B2B tech agencies on competitive content strategy and scalable video marketing practices; produced high-value assets (podcasts, webinars, keynotes) and repurposed them into compelling short-form clips; conducted performance audits of client YouTube channels and implemented data-driven recs for Video SEO and channel optimization; architected an end-to-end video production department with scalable pipelines; directed high-volume production and managed internal/external resources; transformed the YouTube channel into a core asset with significant growth; established a KPI-driven production process and produced thought leadership interviews and product updates; led post-acquisition rebrand content and produced 40+ videos for a SaaS company.
Sr. Manager, Video Marketing at Automation Anywhere
August 1, 2021 - October 31, 2023Led end-to-end video marketing initiatives, aligning cross-functional teams and external partners; built scalable production pipelines and asset libraries; oversaw budgeting and vendor management; drove consistent branding and publishing workflows to support demand generation efforts.
Sr. Content Marketing Manager at Deem-Travelport
December 29, 2024 - PresentLead content marketing initiatives for travel technology and SaaS offerings; develop and execute multi-channel content strategies, including thought leadership, product updates, and customer stories; collaborate across product, design, and marketing to drive awareness, engagement, and pipeline.
Video Marketing Manager & Strategist at Convoso
January 1, 2025 - PresentBuilt a centralized video department for end-to-end production of ICP-centric assets, achieving a 60% increase in play rate and a 266% boost in average completion rate across the company website. Directed high-volume production workflows as lead scriptwriter, storyboarder and editor while managing external vendors and ensuring brand consistency. Transformed the YouTube channel into a key marketing asset, delivering a 287% increase in subscribers and 762% increase in views within 9 months. Translated complex technical concepts into accessible content, including product overview videos, how-to videos, feature showcases, podcasts, and social-first clips for web, LinkedIn and YouTube growth.
Creative Production Consultant at Salesforce
April 1, 2024 - October 1, 2024Revived and governed the Salesforce Product Center YouTube channel, driving a 34% increase in organic watch hours and a 287% increase in subscribers in under 4 months. Engineered a high-impact social “re-cut” system, translating Dreamforce content into over 50 impactful vertical stories, resulting in a 10.4% engagement rate. Governed visual brand storytelling and standards by working with an external agency to design an all-new video brand kit, ensuring consistent visual branding and technical polish across all content.
Video & Creative Production Consultant at Salesforce
April 1, 2024 - October 1, 2024Revived and governed the Salesforce Product Center YouTube channel, increasing organic watch hours by 34% and subscribers by 287% in under 4 months. Engineered a social re-cut system translating Dreamforce content into 50+ social-first stories with a 10.4% engagement rate. Collaborated with an external agency to design a new video brand kit ensuring consistent visual branding and technical polish across all content.
Video & Creative Marketing Consultant at Wheels Up Collective
October 1, 2023 - April 1, 2024Partnered with a boutique B2B marketing agency to define competitive content strategies and scalable video marketing practices for SMB clients. Accelerated output by building systems to rapidly produce full-length assets (podcasts, webinars) and repurpose them into high-performing short-form content. Performed YouTube channel audits and delivered data-driven roadmaps for Video SEO, channel optimization, and conversion-focused ad copy.
Education
B.S. Digital Media at Drexel University
January 11, 2030 - December 19, 2025MBA at Western Governors University
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification at eCornell
January 11, 2030 - December 19, 2025MBA at Western Governors University
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification at eCornell
January 11, 2030 - December 19, 2025B.S. Digital Media at Drexel University
January 11, 2030 - December 19, 2025MBA at Western Governors University
January 11, 2030 - February 26, 2026Data-Driven Marketing Certification at E-Cornell
January 11, 2030 - February 26, 2026B.S. Digital Media, Magna Cum Laude (Fine Art Minor) at Drexel University
January 11, 2030 - February 26, 2026MBA at Western Governors University
January 11, 2030 - April 14, 2026Data-Driven Marketing Certification at eCornell
January 11, 2030 - April 14, 2026B.S. Digital Media (Fine Art Minor) at Drexel University
January 11, 2030 - April 14, 2026MBA at Western Governors University
January 11, 2030 - April 14, 2026Data-Driven Marketing Certification at E-Cornell
January 11, 2030 - April 14, 2026B.S. in Digital Media at Drexel University
January 11, 2030 - April 14, 2026Qualifications
MBA
January 11, 2030 - December 19, 2025Data-Driven Marketing Certification
January 11, 2030 - December 19, 2025BS - Digital Media
August 1, 2006 - July 1, 2010MBA
January 11, 2030 - April 14, 2026Data-Driven Marketing Certification
January 11, 2030 - April 14, 2026Magna Cum Laude - B.S. Digital Media
January 11, 2030 - April 14, 2026MBA
January 11, 2030 - April 14, 2026Data-Driven Marketing Certification
January 11, 2030 - April 14, 2026B.S. in Digital Media (Drexel University)
January 11, 2030 - April 14, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Computers & Electronics, Travel & Hospitality, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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