I'm a freelance creative director and brand designer specializing in brand strategy, visual identity and campaign development. I work as an all-round creative partner in long-term collaborations. My role goes beyond design execution. I translate complex positioning into clear visual systems, structured communication and consistent brand experiences across websites, campaigns and content. My core skills include brand & visual identity development, creative direction, campaign development, UX-aware design and AI-supported content workflows. I combine strategic thinking with hands-on execution, ensuring that ideas are not only conceptually strong but also practically implementable across touchpoints. What differentiates me from other freelancers is my ability to operate at both strategic and executional levels. I think in systems rather than isolated assets. Clients value clarity, consistency and the ability to move efficiently from concept to production without losing direction. Employment and project experience Creative Director & Brand Designer Casa Trasera April 2022 – Present Freelance | Creative Project Manager | Maxi-Cosi June 2025 – October 2025 Brand & Platform Design | Bewellwell February 2025 – Present Creative Director | O-Care December 2022 – Present…I'm a freelance creative director and brand designer specializing in brand strategy, visual identity and campaign development. I work as an all-round creative partner in long-term collaborations. My role goes beyond design execution. I translate complex positioning into clear visual systems, structured communication and consistent brand experiences across websites, campaigns and content. My core skills include brand & visual identity development, creative direction, campaign development, UX-aware design and AI-supported content workflows. I combine strategic thinking with hands-on execution, ensuring that ideas are not only conceptually strong but also practically implementable across touchpoints. What differentiates me from other freelancers is my ability to operate at both strategic and executional levels. I think in systems rather than isolated assets. Clients value clarity, consistency and the ability to move efficiently from concept to production without losing direction. Employment and project experience Creative Director & Brand Designer Casa Trasera April 2022 – Present Freelance | Creative Project Manager | Maxi-Cosi June 2025 – October 2025 Brand & Platform Design | Bewellwell February 2025 – Present Creative Director | O-Care December 2022 – PresentWWWW…