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I’m Andrea, a data-driven digital marketing, SEO & content specialist with 3+ years of experience blending search strategy, content creation, and CRM/growth reporting to drive measurable performance. I work end-to-end on fast-moving projects—turning keyword and audience insights into optimized content and campaigns, then tracking results through GA4 and dashboards to continuously improve outcomes.…I’m Andrea, a data-driven digital marketing, SEO & content specialist with 3+ years of experience blending search strategy, content creation, and CRM/growth reporting to drive measurable performance. I work end-to-end on fast-moving projects—turning keyword and audience insights into optimized content and campaigns, then tracking results through GA4 and dashboards to continuously improve outcomes.

Andrea CASILLAS

Data Analyst, Digital Marketer, Content Creator, +4

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I’m Andrea, a data-driven digital marketing, SEO & content specialist with 3+ years of experience blending search strategy, content creation, and CRM/growth reporting to drive measurable performance. I work end-to-end on fast-moving projects—turning keyword and audience insights into optimized content and campaigns, then tracking results through GA4 and dashboards to continuously improve outcomes.…I’m Andrea, a data-driven digital marketing, SEO & content specialist with 3+ years of experience blending search strategy, content creation, and CRM/growth reporting to drive measurable performance. I work end-to-end on fast-moving projects—turning keyword and audience insights into optimized content and campaigns, then tracking results through GA4 and dashboards to continuously improve outcomes.

Available to hire

I’m Andrea, a data-driven digital marketing, SEO & content specialist with 3+ years of experience blending search strategy, content creation, and CRM/growth reporting to drive measurable performance. I work end-to-end on fast-moving projects—turning keyword and audience insights into optimized content and campaigns, then tracking results through GA4 and dashboards to continuously improve outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

Spanish; Castilian

Fluent

Spanish; Castilian

Fluent

English

Fluent

French

Fluent

German

Beginner

Work Experience

SEO & Content Lead, Co-Host at Masala & Salsa Podcast

January 1, 2025 - Present

Developed and implemented a scalable multi-platform content strategy across TikTok, Instagram, YouTube Shorts, and Reddit, increasing organic reach by 25% through systematic metadata optimization and performance analysis. Managed the end-to-end content workflow from brief to publishing using keyword research and engagement metrics, improving average view duration by 10%. Systematized production (captions, scripts, and publishing framework) to maintain brand consistency and align with audience interests.

International Business Developer at PeakTew (Startup)

January 1, 2025 - January 1, 2026

Led market analysis to identify new segments and tracked KPIs in collaboration with marketing and product teams. Built partnership and influencer relationships by owning prospecting, pitching, and relationship management. Designed scalable acquisition models and multi-channel outbound strategies to support growth.

Product Marketing Assistant at Lesaffre International

January 1, 2024 - January 1, 2025

Collaborated on optimized product descriptions and marketing copy for new launches, contributing to target persona definition and KPI setting. Built and maintained Power BI dashboards to track product performance and inform marketing strategy. Coordinated marketing kits and B2B webinars with international internal teams and external agencies.

Content Creator at Quicktrick

January 1, 2024 - January 1, 2025

Created visual content and event promotion materials using Canva and Figma to attract an international student audience, hosting live sessions across multiple platforms. Maintained consistent brand identity across channels and supported promotion with clear creative direction.

Growth Marketing Assistant at Boonty (SaaS)

January 1, 2023 - January 1, 2024

Built a structured keyword framework for blog and social content, increasing organic traffic by 10% within three months. Managed content performance tracking via GA4 and HubSpot dashboards, delivering data-backed optimization recommendations. Coordinated cross-functionally with design and product teams to ensure deliverables were on-brand and SEO-aligned.

International Logistics Coordinator at GKN Driveline

January 1, 2021 - January 1, 2023

Coordinated international logistics flows between multiple suppliers and production sites, reducing delivery lead times by 15% through process optimization. Managed daily supplier relationships to secure availability of critical components and analyzed supplier performance using operational KPIs to support reliability and continuity.

International Buyer, Production (Vehicle Operations) at Mazda de México / Vehicle Operations

January 1, 2018 - January 1, 2022

Managed an international portfolio of strategic suppliers across China, Japan, the US, and Brazil, negotiating pricing, terms, and contracts. Led an engineering components project delivering a 10% cost reduction within six months. Coordinated cross-functionally with production, quality, and logistics teams in multicultural environments.