I’m Cash Colligan, a Director of Web and SEO and digital marketing leader with experience building and leading high-performing website, SEO, and paid search teams. I focus on quality standards, coaching, and collaboration to deliver results within healthy, efficient operations. Across roles spanning marketing strategy, editorial production, and online growth, I’ve owned end-to-end campaigns and measurement—turning benchmarking and analytics into improvements over time. I’m passionate about brand management and helping teams execute with clarity, rigor, and momentum.

Cash Colligan

I’m Cash Colligan, a Director of Web and SEO and digital marketing leader with experience building and leading high-performing website, SEO, and paid search teams. I focus on quality standards, coaching, and collaboration to deliver results within healthy, efficient operations. Across roles spanning marketing strategy, editorial production, and online growth, I’ve owned end-to-end campaigns and measurement—turning benchmarking and analytics into improvements over time. I’m passionate about brand management and helping teams execute with clarity, rigor, and momentum.

Available to hire

I’m Cash Colligan, a Director of Web and SEO and digital marketing leader with experience building and leading high-performing website, SEO, and paid search teams. I focus on quality standards, coaching, and collaboration to deliver results within healthy, efficient operations.

Across roles spanning marketing strategy, editorial production, and online growth, I’ve owned end-to-end campaigns and measurement—turning benchmarking and analytics into improvements over time. I’m passionate about brand management and helping teams execute with clarity, rigor, and momentum.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Director of Web and SEO at Building Brands Marketing
March 1, 2023 - June 30, 2026
Oversee website development, website maintenance, paid search, and SEO teams. Responsible for hitting and maintaining gross margin targets while leading, coaching, and training team members. Ensure processes are followed and quality standards are consistently met across projects, delivering exceptional results within a healthy, efficient operational framework.
Digital Marketing Manager at Hearth & Home Specialties, Inc.
December 1, 2018 - March 31, 2022
Maintained web development and SEO, handled service department scheduling, and created and maintained social media content across networks. Developed benchmark metrics to measure program performance and analyzed organic SEO campaigns and strategies to keep them improving over time.
Director of Digital Marketing at Furniture Fashions
May 1, 2016 - April 30, 2018
Owned end-to-end media strategy for social media: planned and executed social campaigns, maintained the editorial calendar, and managed budgets. Produced editorial content, custom advertisements, email marketing, and video; engaged audiences directly to build relationships. Recruited and managed social media staff, trained call center employees on pitching and upsell, monitored trends and competitors, built benchmark metrics, and reported on what worked.
Digital Marketing Manager at Sapphire Las Vegas
March 1, 2014 - April 30, 2016
Created and maintained social media strategy, planned media campaigns, set budgets, and built/managed an editorial calendar and posting schedule. Wrote editorial content, produced and uploaded video, issued press releases to major PR networks, and posted/commented on blogs to expand reach. Managed day-to-day community engagement, event creation, celebrity booking, influencer/brand ambassador initiatives, and tracked how social media impacted search traffic. Recruited and managed staff, monitored competitors and trends, built benchmark metrics, analyzed performance, and reported results.
Digital Marketing & Lead Generation Manager at David Saxe Productions
October 1, 2012 - March 31, 2014
Managed a team of 30+ employees and generated over $2M in revenue through social media and online marketing. Oversaw 100+ active social media accounts and websites. Built ROI-driven social strategies, planned and managed campaigns including Facebook advertising, created editorial calendars and posting schedules, and set social media budgets. Wrote editorial content, produced/uploaded video, seeded content, issued press releases, and posted/commented on blogs. Led audience engagement and community outreach, managed brand ambassador networks, recruited/trained staff, and analyzed social trends, competitor activity, and campaign performance for clear reporting.
Digital Marketing Manager at SocialRadius
November 1, 2010 - October 31, 2012
Started as an intern and within 90 days earned a full-time salaried role split between Santa Monica and Las Vegas. Managed results for 30+ clients, including major events and entertainment brands. Led global social outreach campaigns, created and maintained social strategies, planned and managed campaigns (including Facebook advertising), set budgets, wrote editorial content, produced/uploaded video, issued press releases, and engaged audiences to spark conversation. Built brand ambassador networks, developed measurement and benchmark metrics, analyzed competitor trends and campaign performance, and reported effectiveness while recruiting and training staff.
Musician & Co-Founder at The Cab
September 1, 2004 - August 31, 2010
Co-founded a music group and developed early demos and releases that gained industry attention. The band’s career included chart placements and touring with well-known acts across multiple years, with notable releases and media presence.

Education

Associate of Arts at College of Southern Nevada
January 1, 2009 - January 1, 2011
Advanced at Liberty High School
January 1, 2004 - January 1, 2007

Qualifications

NFTNYC2023 Speaker
January 1, 2023 - July 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education