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Digital communications and brand strategy professional focused on social media, content creation, and consistent brand image. Experienced in developing brand positioning, creative direction, storytelling, and running organic and paid social campaigns. Skilled in performance marketing and reporting (Meta Ads, Google Ads, analytics), plus influencer partnerships and cross-team coordination. Works end-to-end from content production to project management, with strong visual and editorial execution using tools such as Canva, CapCut, and Adobe Creative Suite.…Digital communications and brand strategy professional focused on social media, content creation, and consistent brand image. Experienced in developing brand positioning, creative direction, storytelling, and running organic and paid social campaigns. Skilled in performance marketing and reporting (Meta Ads, Google Ads, analytics), plus influencer partnerships and cross-team coordination. Works end-to-end from content production to project management, with strong visual and editorial execution using tools such as Canva, CapCut, and Adobe Creative Suite.

Cassandre Lauber

Content Producer, Social Media Manager, Brand Strategist, +2

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Digital communications and brand strategy professional focused on social media, content creation, and consistent brand image. Experienced in developing brand positioning, creative direction, storytelling, and running organic and paid social campaigns. Skilled in performance marketing and reporting (Meta Ads, Google Ads, analytics), plus influencer partnerships and cross-team coordination. Works end-to-end from content production to project management, with strong visual and editorial execution using tools such as Canva, CapCut, and Adobe Creative Suite.…Digital communications and brand strategy professional focused on social media, content creation, and consistent brand image. Experienced in developing brand positioning, creative direction, storytelling, and running organic and paid social campaigns. Skilled in performance marketing and reporting (Meta Ads, Google Ads, analytics), plus influencer partnerships and cross-team coordination. Works end-to-end from content production to project management, with strong visual and editorial execution using tools such as Canva, CapCut, and Adobe Creative Suite.

Available to hire

Digital communications and brand strategy professional focused on social media, content creation, and consistent brand image. Experienced in developing brand positioning, creative direction, storytelling, and running organic and paid social campaigns.

Skilled in performance marketing and reporting (Meta Ads, Google Ads, analytics), plus influencer partnerships and cross-team coordination. Works end-to-end from content production to project management, with strong visual and editorial execution using tools such as Canva, CapCut, and Adobe Creative Suite.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

German

Intermediate

Italian

Beginner

Work Experience

Digital Marketing – Social Media Manager at OPTION MODEL AGENCY

January 1, 2024 - Present

Digital marketing and social media management role at a model agency.

Creative Manager Officer (Internship) at NU ICONS

January 1, 2024 - Present

Contributed to the development and production of a full printed edition from concept to launch, including digital and offline promotions. Coordinated creative teams (graphic designers, photographers, editorial). Managed PR and influencer relationships for the Nu Icons x Bvlgari event.

Content creator and Brand Consultant at ASSANDRE VOGELS ANG

January 1, 2024 - Present

Generated over 1M views on a single reel and grew to 1,700+ followers within three months. Advised lifestyle, fashion, luxury, and beauty brands on branding and communication strategies.

Co-Founder & Content Manager at WHISPER

January 1, 2023 - January 1, 2024

Identified a market opportunity and developed a digital media concept from ideation to execution. Managed and optimized digital campaigns using Meta Ads and Google Ads to support audience growth. Monitored performance and user behavior via Google Analytics to refine content and strategy.

Client Relations and Communication Coordinator at FOREVER INSTITUTE

January 1, 2023 - January 1, 2024

Coordinated a team of five across daily operations. Managed daily logistics for 50+ product references. Produced 10+ Instagram content pieces in one week for the brand.

Sales (Internship) at DIOR COUTURE

January 1, 2022 - December 31, 2022

Acquired 20+ new clients through personalized client engagement. Top-performing sales associate for two consecutive months.

Journalist / Community Manager at EYES MAGAZINE / SUR LA TERRE / EYES STUDIO

January 1, 2022 - January 1, 2024

Managed an Instagram account with 12K+ followers and contributed to the development of a digital magazine. Wrote 10+ articles across digital and print formats. Conducted an interview with Fabrizio Buonamassa (Artistic Director of Watches at Bvlgari) during Geneva Watch Days.

Digital Marketing – Social Media Manager at OPTION MODEL AGENCY

January 1, 2019 - December 31, 2019