I’m Cassandre Lauber, a content and brand consultant with a strong focus on social media strategy, creative direction, and performance-driven digital marketing. I’ve supported lifestyle, fashion, luxury, beauty, and watch-related brands by shaping branding and communication approaches, developing storytelling for campaigns, and producing editorial content that stays consistent across platforms. Across roles—from content creation and studio/community management to coordinating marketing operations and paid campaigns—I enjoy turning ideas into engaging visual narratives and measurable results. I’m comfortable working end-to-end, from influencer and partner coordination to Meta/Google Ads and reporting, while keeping projects organized and on schedule.…

Cassandre Lauber

I’m Cassandre Lauber, a content and brand consultant with a strong focus on social media strategy, creative direction, and performance-driven digital marketing. I’ve supported lifestyle, fashion, luxury, beauty, and watch-related brands by shaping branding and communication approaches, developing storytelling for campaigns, and producing editorial content that stays consistent across platforms. Across roles—from content creation and studio/community management to coordinating marketing operations and paid campaigns—I enjoy turning ideas into engaging visual narratives and measurable results. I’m comfortable working end-to-end, from influencer and partner coordination to Meta/Google Ads and reporting, while keeping projects organized and on schedule.…

Available to hire

I’m Cassandre Lauber, a content and brand consultant with a strong focus on social media strategy, creative direction, and performance-driven digital marketing. I’ve supported lifestyle, fashion, luxury, beauty, and watch-related brands by shaping branding and communication approaches, developing storytelling for campaigns, and producing editorial content that stays consistent across platforms.

Across roles—from content creation and studio/community management to coordinating marketing operations and paid campaigns—I enjoy turning ideas into engaging visual narratives and measurable results. I’m comfortable working end-to-end, from influencer and partner coordination to Meta/Google Ads and reporting, while keeping projects organized and on schedule.

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Language

French
Fluent
English
Advanced
German
Advanced
Italian
Beginner

Work Experience

Content Creator and Brand Consultant at CASSANDRE VO GELSANG
January 1, 2024 - Present
Created content that generated over 1M views on a single reel and grew to 1,700+ followers within three months. Advised lifestyle, fashion, luxury, and beauty brands on branding and communication strategies, with an emphasis on consistent brand image and engaging storytelling.
Digital Marketing – Social Media Manager at OPTION MODEL AGENCY
January 1, 2024 - Present
Digital marketing and social media management role at a model agency.
Creative Manager Officer (Internship) at NU ICONS
January 1, 2024 - Present
Contributed to the development and production of a full printed edition from concept to launch, including digital and offline promotions. Coordinated creative teams (graphic designers, photographers, editorial). Managed PR and influencer relationships for the Nu Icons x Bvlgari event.
Content creator and Brand Consultant at ASSANDRE VOGELS ANG
January 1, 2024 - Present
Generated over 1M views on a single reel and grew to 1,700+ followers within three months. Advised lifestyle, fashion, luxury, and beauty brands on branding and communication strategies.
Journalist / Community Manager at EYES MAGAZINE / SURLATTER.EYES / EYES STUDIO
January 1, 2023 - January 1, 2024
Managed an Instagram account with 12K+ followers and supported the development of the digital magazine. Wrote 10+ articles across digital and print formats, and conducted interviews with Fabrizio Buonamassa, Artistic Director of Watches at Bulgari, during Geneva Watch Days. Contributed to community management and editorial content planning.
Co-Founder & Content Manager at WHISPER
January 1, 2023 - January 1, 2024
Identified a market opportunity and developed a digital media concept from ideation to execution. Managed and optimized digital campaigns using Meta Ads and Google Ads to support audience growth. Monitored performance and user behavior via Google Analytics to refine content and strategy.
Client Relations and Communication Coordinator at FOREVER INSTITUTE
January 1, 2023 - January 1, 2024
Coordinated a team of five across daily operations. Managed daily logistics for 50+ product references. Produced 10+ Instagram content pieces in one week for the brand.
Co-Founder & Content Manager at WHISPER
January 1, 2022 - December 31, 2023
Identified a market opportunity and developed a digital media concept from ideation to execution. Managed and optimized digital campaigns using Meta Ads and Google Ads to support audience growth. Monitored performance and user behavior via Google Analytics to refine content and strategy.
Creative Manager Officer (Internship) at NUICONS
January 1, 2022 - December 31, 2023
Contributed to the concept-to-launch development of a full printed edition, including both digital and offline promotion strategies. Coordinated creative teams (graphic designers, photographers, editorial). Managed PR and influencer relations for the Nuicons x Bulgari event and helped oversee campaign execution.
Client Relations and Communication Coordinator at FOREVER INSTITUTE
January 1, 2022 - December 31, 2023
Coordinated a team of five across daily operations, managing logistics for 50+ product references. Produced 10+ pieces of Instagram content in one week. Managed daily client relations and maintained smooth communication between internal teams to support delivery and brand presence.
Sales (Internship) at DIOR COUTURE
January 1, 2022 - December 31, 2022
Acquired 20+ new clients through personalized client engagement. Top-performing sales associate for two consecutive months.
Journalist / Community Manager at EYES MAGAZINE / SUR LA TERRE / EYES STUDIO
January 1, 2022 - January 1, 2024
Managed an Instagram account with 12K+ followers and contributed to the development of a digital magazine. Wrote 10+ articles across digital and print formats. Conducted an interview with Fabrizio Buonamassa (Artistic Director of Watches at Bvlgari) during Geneva Watch Days.
Sales (Internship) at DIOR COUTURE
January 1, 2019 - January 1, 2020
Acquired 20+ new clients through personalized client engagement. Delivered top-performing sales as a sales associate for two consecutive months. Supported customer experience and relationship-building aligned with the brand’s positioning.
Digital Marketing – Social Media Manager at OPTION MODEL AGENCY
January 1, 2019 - December 31, 2019

Education

ESMOD Paris (taught in english) at ESMOD Paris
January 1, 2024 - January 1, 2024
at ESMOD Paris
January 1, 2024 - December 31, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Consumer Goods, Professional Services, Education