castanelo

Cabinetry designer responsible for translating design concepts into tangible results. Ensured that all kitchens and bathrooms met manufacturing standards and codes. Planned, created, and prepared finished drawings and technical illustrations using Microvellum Toolbox for new layouts, existing products, and extensions. Communicated effectively with the shop and installation teams.

Established a comprehensive management plan to develop and execute a business project. This included creating a detailed business plan with financial projections, marketing and sales strategies, and risk analysis. Oversaw the administration and direction of the business, managing finances, logistics, and other essential areas for successful operations. Responsible for developing product components like soles, lasts, and molds, ensuring high-quality materials and suppliers. Designed and developed footwear and accessory collections based on fashion trends and customer preferences. Also created the AUA brand's graphic concept and packaging. Managed social media presence and online sales platform, utilizing digital marketing strategies to enhance visibility and reach. In 2022, participated in the ENTREPRENEUR FUND program, where training and financial resources were received.

Conceptualization for the Development of Digital Products in UX Design. Specialized in the conceptualization and development of digital products, focusing on user experience (UX) design. Applied user validation methodologies to ensure digital projects meet user needs and expectations. Created schematic and appearance prototypes for apps and marketplaces, including wireframing and UI design. Generated virtual and digital content for social media platforms. Proficient in using design tools such as Adobe Illustrator, Adobe Photoshop, Figma, and Balsamiq.