CATALINA JARAMILLO

End-to-end leadership of brand, ecommerce, sales, customer experience, operations, and DTC growth. Managed 9,296+ digital orders and COP 1.016B+ in Shopify-recorded sales. Led teams of 35+ people while coordinating multichannel commercial operations. Designed automation systems for WhatsApp, Shopify, logistics/COD, follow-up, post-sale, and repurchase flows. Applied practical experience in Meta Ads, offers, funnels, launches, retention, and commercial optimization; translated customer buying behavior into operational rules and customer journeys with measurement and QA to ensure results inside day-to-day execution.

Advised on sales, CX, strategy, and growth. Designed commercial strategies, service systems, retention approaches, copy, funnels, and processes. Delivered training for up to 500 attendees and conferences with audiences of 300–400 people, translating business needs into conversion-oriented processes, customer experiences, and repeatable systems.

Provided commercial and marketing leadership, coordinating teams of up to 100 people. Built execution capabilities across commercial training, day-to-day operations, and growth activities—developing early experience in operationalizing strategy through team leadership and measurable commercial performance.