I've been a graphic designer since 2000. A painter, a cook and a dreamer since always. Twenty-five years later, I understand that these were never separate things — they were all the same impulse, finding different forms. It began in Lisbon, with a degree in Marketing and Advertising at IADE. But something in me already knew that the surface wasn't enough — so I flew to Florence, to the Palazzo Spinelli, and spent two yearw learning that design, at its deepest, is a form of translation: taking what lives inside and making it visible in the world. I came back with a degree in Graphic and Editorial Design, and spent the next two decades building — studios, partnerships, creative directorships, a magazine, a food brand, a freelance practice that has outlasted everything else. Twenty-five years of making things for people who needed their ideas to have a face. Along the way, I discovered something that no design school teaches: the most important work happens before the first sketch. It happens in the listening. Cascais is my forever place — the ocean, the light, the salt in the air. Coimbra is my present home, where I am learning new ways of bringing the world towards me. And somewhere ahead, there is a new geography waiting — a place that will feel like remembering, not arriving. I am a mother of three — Carlota, Vasco and Joaquim — and a devoted caretaker of the moon, the stars, every plant I can grow, and every herb I can add to my cauldron. Design, art, music, yoga, good food and the universe fill my days. I still find time to be a great mother.

Catarina Borges de Castro

I've been a graphic designer since 2000. A painter, a cook and a dreamer since always. Twenty-five years later, I understand that these were never separate things — they were all the same impulse, finding different forms. It began in Lisbon, with a degree in Marketing and Advertising at IADE. But something in me already knew that the surface wasn't enough — so I flew to Florence, to the Palazzo Spinelli, and spent two yearw learning that design, at its deepest, is a form of translation: taking what lives inside and making it visible in the world. I came back with a degree in Graphic and Editorial Design, and spent the next two decades building — studios, partnerships, creative directorships, a magazine, a food brand, a freelance practice that has outlasted everything else. Twenty-five years of making things for people who needed their ideas to have a face. Along the way, I discovered something that no design school teaches: the most important work happens before the first sketch. It happens in the listening. Cascais is my forever place — the ocean, the light, the salt in the air. Coimbra is my present home, where I am learning new ways of bringing the world towards me. And somewhere ahead, there is a new geography waiting — a place that will feel like remembering, not arriving. I am a mother of three — Carlota, Vasco and Joaquim — and a devoted caretaker of the moon, the stars, every plant I can grow, and every herb I can add to my cauldron. Design, art, music, yoga, good food and the universe fill my days. I still find time to be a great mother.

Available to hire

I’ve been a graphic designer since 2000. A painter, a cook and a dreamer since always. Twenty-five years later, I understand that these were never separate things — they were all the same impulse, finding different forms.

It began in Lisbon, with a degree in Marketing and Advertising at IADE. But something in me already knew that the surface wasn’t enough — so I flew to Florence, to the Palazzo Spinelli, and spent two yearw learning that design, at its deepest, is a form of translation: taking what lives inside and making it visible in the world. I came back with a degree in Graphic and Editorial Design, and spent the next two decades building — studios, partnerships, creative directorships, a magazine, a food brand, a freelance practice that has outlasted everything else. Twenty-five years of making things for people who needed their ideas to have a face. Along the way, I discovered something that no design school teaches: the most important work happens before the first sketch. It happens in the listening. Cascais is my forever place — the ocean, the light, the salt in the air. Coimbra is my present home, where I am learning new ways of bringing the world towards me. And somewhere ahead, there is a new geography waiting — a place that will feel like remembering, not arriving. I am a mother of three — Carlota, Vasco and Joaquim — and a devoted caretaker of the moon, the stars, every plant I can grow, and every herb I can add to my cauldron. Design, art, music, yoga, good food and the universe fill my days. I still find time to be a great mother.

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Language

Portuguese
Fluent
English
Fluent
Italian
Intermediate
Spanish; Castilian
Beginner

Work Experience

Graphic Designer / Illustrator / Freelancer
January 1, 2010 - Present
Providing graphic design and illustration services as a freelancer, managing diverse projects since 2010.
Creative Director / Co-Funder / Partner at RSBC Editora / Sal Magazine
December 31, 2011 - July 29, 2025
Responsible for creative direction, co-founding, and partnership roles focusing on editorial and magazine projects between 2010 and 2011.
Creative Director / Partner at M'Criativo / Euro M group
December 31, 2010 - July 29, 2025
Led creative initiatives and partnerships contributing to the growth and branding efforts of the group from 2007 to 2010.
Graphic Designer / Partner at Zazádesign
December 31, 2007 - July 29, 2025
Graphic design and partnership duties, collaborating on various creative projects from 2002 to 2007.
Art Director / New Business Team at MaisMercado / Central de Comunicação
December 31, 2002 - July 29, 2025
Directed art and new business strategies in the communications sector between 2000 and 2002.
Graphic Designer / Illustrator / Freelancer
January 1, 2010 - Present
Working independently as a graphic designer and illustrator, providing creative design services to various clients.
Creative Director / Co-Funder / Partner at RSBC Editora / Sal Magazine
December 31, 2011 - July 29, 2025
Responsible for creative direction, co-founding and partnering in editorial and magazine projects.
Creative Director / Partner at M'Criativo / Euro M group
December 31, 2010 - July 29, 2025
Led creative teams and managed partnerships within the creative agency environment.
Graphic Designer / Partner at Zazádesign
December 31, 2007 - July 29, 2025
Graphic design responsibilities and business partnership within the agency.
Art Director / New Business Team at MaisMercado / Central de Comunicação
December 31, 2002 - July 29, 2025
Directed art and contributed to new business development in communications.
Graphic Designer / Illustrator / Freelancer
January 1, 2010 - Present
Working independently as a graphic designer and illustrator, creating visual designs and artwork for various clients since 2010.
Creative Director / Co-Funder / Partner at RSBC Editora / Sal Magazine
December 31, 2011 - August 16, 2025
Led creative direction and co-founded RSBC Editora and Sal Magazine, managing creative projects and partnerships from 2010 to 2011.
Creative Director / Partner at M'Criativo / Euro M group
December 31, 2010 - August 16, 2025
Oversaw creative direction and collaborated as a partner in creative projects within M'Criativo and Euro M group from 2007 to 2010.
Graphic Designer / Partner at Zazádesign
December 31, 2007 - August 16, 2025
Contributed as a graphic designer and partner at Zazádesign, involved in various design projects over the period of 2002 to 2007.
Art Director / New Business Team at MaisMercado / Central de Comunicação
December 31, 2002 - August 16, 2025
Served as Art Director and member of the New Business Team at MaisMercado and Central de Comunicação, managing art direction and new business development from 2000 to 2002.
Creative Director / Co-Founder / Partner at RSBC Editora / Sal Magazine
January 1, 2010 - January 1, 2011
Creative leadership and co-founding responsibilities for RSBC Editora and Sal Magazine.
Creative Director / Partner at M'Criativo / Euro M group
January 1, 2007 - January 1, 2010
Creative direction and partnership roles.
Graphic Designer / Partner at Zazádesign
January 1, 2002 - January 1, 2007
Graphic design and partnership responsibilities.
Art Director / New Business Team at MaisMercado / Central de Comunicação
January 1, 2000 - January 1, 2002
Art direction and new business team activities.
Graphic Designer / Illustrator / Freelancer at Self-employed / Freelancer
January 1, 2010 - Present
Freelance graphic designer and illustrator providing branding, editorial design, and illustration services to diverse clients.
Graphic Designer / Illustrator at Independent Practice
January 1, 2000 - Present
Freelance practice spanning brand identity, editorial design, illustration and — increasingly — soul-led design for cultural and conscious clients. This is the thread that has run through everything.
Co-founder, Creative Director at EATTITUDE
January 1, 2017 - Present
Built a healthy food brand from the ground up — concept, identity, packaging, communication. A full creative and entrepreneurial education in one chapter.
Creative Director / Partner at M'CRIATIVO / EURO'M GROUP
January 1, 2007 - December 31, 2010
Creative leadership within a broader communications group — building visual systems for brands across multiple sectors.
Graphic Designer / Partner at ZAZÁDESIGN
January 1, 2002 - December 31, 2007
Five formative years building a design studio from scratch — learning the craft of running creative work as a business.
Art Director / New Business Team at MAISMERCADO / CENTRAL DE COMUNICAÇÃO
January 1, 2000 - December 31, 2002
First professional chapter — advertising, art direction, and the beginning of understanding that design is always in service of something larger.

Education

Degree at Istituto per L’Arte e il Restauro Palazzo Spinelli
January 1, 2000 - December 31, 2000
Degree at IADE - Creative University
January 1, 1998 - December 31, 1998
Degree at Istituto per L’Arte e il Restauro Palazzo Spinelli
January 1, 2000 - December 31, 2000
Degree at IADE - Creative University
January 1, 1998 - December 31, 1998
Degree in Graphic & Editorial Design at Istituto per L’Arte e il Restauro Palazzo Spinelli
January 1, 2000 - January 1, 2000
Degree in Marketing and Advertising at IADE - Creative University
January 1, 1998 - January 1, 1998
Degree in Graphic & Editorial Design at Istituto per L’Arte e il Restauro Palazzo Spinelli
January 11, 2030 - January 1, 2000
Degree in Marketing and Advertising at IADE - Creative University
January 11, 2030 - January 1, 1998
Degree in Graphic & Editorial Design at Istituto per L’Arte e il Restauro Palazzo Spinelli
January 11, 2030 - January 1, 2000
Degree in Marketing and Advertising at IADE - Creative University
January 11, 2030 - January 1, 1998
Degree in Graphic and Editorial Design at Istituto per L’Arte e il Restauro Palazzo Spinelli
January 1, 2000 - April 7, 2026
Degree in Marketing and Advertising at IADE - Creative University
January 1, 1998 - April 7, 2026
Degree in Graphic and Editorial Design at Istituto per L’Arte e il Restauro Palazzo Spinelli
January 1, 2000 - April 7, 2026
Degree in Marketing and Advertising at IADE - Creative University
January 1, 1998 - April 7, 2026
Adobe Illustrator CS5 at Technical Adobe courses
January 11, 2030 - April 7, 2026
Creative Writing Course at IADE - Creative University
January 11, 2030 - April 7, 2026
Trompe l’Oeil Course at Florence, Italy
January 11, 2030 - April 7, 2026
Painting on Plaster at Lisbon, Portugal
January 11, 2030 - April 7, 2026

Qualifications

Technical Adobe courses: Illustrator CS5
January 1, 2000 - July 29, 2025
Creative Writing Course
January 1, 2000 - July 29, 2025
Trompe l’Oeil Course
January 1, 2000 - July 29, 2025
Painting on Plaster
January 1, 2000 - July 29, 2025
Technical Adobe courses: Illustrator CS5
January 11, 2030 - July 29, 2025
Creative Writing Course
January 11, 2030 - July 29, 2025
Trompe l’Oeil Course
January 11, 2030 - July 29, 2025
Painting on Plaster
January 11, 2030 - July 29, 2025
Technical Adobe courses: Illustrator CS5
January 11, 2030 - August 16, 2025
Creative Writing Course
January 11, 2030 - August 16, 2025
Trompe l’Oeil Course
January 11, 2030 - August 16, 2025
Painting on Plaster
January 11, 2030 - August 16, 2025
Technical Adobe courses: Illustrator CS5
January 11, 2030 - February 3, 2026
Creative Writing Course
January 11, 2030 - February 3, 2026
Trompe l’Oeil Course
January 11, 2030 - February 3, 2026
Painting on Plaster
January 11, 2030 - February 3, 2026
Adobe Illustrator CS5
January 11, 2030 - February 3, 2026
Creative Writing Course
January 11, 2030 - February 3, 2026
Trompe l’Oeil Course
January 11, 2030 - February 3, 2026
Painting on Plaster
January 11, 2030 - February 3, 2026
Illustrator CS5
January 11, 2030 - April 7, 2026
Creative Writing Course
January 11, 2030 - April 7, 2026
Trompe l’Oeil Course
January 11, 2030 - April 7, 2026
Painting on Plaster
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods, Financial Services, Non-Profit Organization, Travel & Hospitality, Software & Internet, Retail