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I'm Catarina Perdigão Falcão, a Marketing & Brand Manager with 20 years of experience driving brand building, product marketing and integrated communication strategies for multinational clients including Samsung, Visa, Stellantis, McDonald’s and Vodafone. I specialize in brand positioning, go-to-market strategy, consumer insights and storytelling, building brand equity and delivering measurable impact. My career spans multinational media agencies, digital platforms and brand consultancy. I’m an entrepreneurial, analytical leader who translates brand goals into actionable strategies. I founded Win Win Sports to blend structured planning with purpose-driven leadership and to help athletes grow and impact society.…I'm Catarina Perdigão Falcão, a Marketing & Brand Manager with 20 years of experience driving brand building, product marketing and integrated communication strategies for multinational clients including Samsung, Visa, Stellantis, McDonald’s and Vodafone. I specialize in brand positioning, go-to-market strategy, consumer insights and storytelling, building brand equity and delivering measurable impact. My career spans multinational media agencies, digital platforms and brand consultancy. I’m an entrepreneurial, analytical leader who translates brand goals into actionable strategies. I founded Win Win Sports to blend structured planning with purpose-driven leadership and to help athletes grow and impact society.

Catarina Perdigão Falcão

Brand Strategist, Media Coordinator, Social Media Freelancer, +4

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I'm Catarina Perdigão Falcão, a Marketing & Brand Manager with 20 years of experience driving brand building, product marketing and integrated communication strategies for multinational clients including Samsung, Visa, Stellantis, McDonald’s and Vodafone. I specialize in brand positioning, go-to-market strategy, consumer insights and storytelling, building brand equity and delivering measurable impact. My career spans multinational media agencies, digital platforms and brand consultancy. I’m an entrepreneurial, analytical leader who translates brand goals into actionable strategies. I founded Win Win Sports to blend structured planning with purpose-driven leadership and to help athletes grow and impact society.…I'm Catarina Perdigão Falcão, a Marketing & Brand Manager with 20 years of experience driving brand building, product marketing and integrated communication strategies for multinational clients including Samsung, Visa, Stellantis, McDonald’s and Vodafone. I specialize in brand positioning, go-to-market strategy, consumer insights and storytelling, building brand equity and delivering measurable impact. My career spans multinational media agencies, digital platforms and brand consultancy. I’m an entrepreneurial, analytical leader who translates brand goals into actionable strategies. I founded Win Win Sports to blend structured planning with purpose-driven leadership and to help athletes grow and impact society.

Available to hire

I’m Catarina Perdigão Falcão, a Marketing & Brand Manager with 20 years of experience driving brand building, product marketing and integrated communication strategies for multinational clients including Samsung, Visa, Stellantis, McDonald’s and Vodafone. I specialize in brand positioning, go-to-market strategy, consumer insights and storytelling, building brand equity and delivering measurable impact.
My career spans multinational media agencies, digital platforms and brand consultancy. I’m an entrepreneurial, analytical leader who translates brand goals into actionable strategies. I founded Win Win Sports to blend structured planning with purpose-driven leadership and to help athletes grow and impact society.

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Founder at Win Win Sports

January 1, 2023 - Present

Win Win Sports is an agency dedicated to the management, support, and advisory of professional and semi-professional athletes in Surfing, Padel, Tennis, Squash and Athletics, connecting brands and athletes and shaping their careers with purpose-driven leadership.

Media Account Director at Publicis Media Group

January 1, 2022 - August 31, 2023

Directed integrated marketing campaigns for Stellantis, Samsung, Visa, and PUIG, aligning investments with business goals; supported go-to-market strategies and product launches; ensured consistent brand positioning and measurable ROI.

Senior Account Manager at Observador

May 1, 2018 - December 31, 2021

Part of the Commercial Department, managed advertising space across digital, print, activations and radio; designed cross-channel brand communications and storytelling campaigns; led tailor-made projects aligned with advertiser priorities.

Account Manager at TSF Radio

February 1, 2017 - May 1, 2018

Sold advertising space across radio, digital platforms and activations; developed strategic and creative proposals for radio and digital media; designed tailored activations aligned with advertiser goals.

Digital Account Manager at Arena Media

November 1, 2012 - February 1, 2017

Led the go-to-market digital strategy for the NOS Portugal launch; coordinated cross-functional teams to integrate consumer insights and multi-channel campaigns; managed digital strategy for Sonae Group brands and Banco Santander Totta; oversaw digital media planning and execution across search, social, mobile and programmatic; bridged digital and offline teams within Havas Group.

Digital Account at Omnicom Media Group

April 1, 2008 - October 1, 2012

Managed international and national accounts including Vodafone, McDonald’s, Hewlett-Packard, Columbia Tristar Warner, PepsiCo, L’Oréal, Auchan, and N Soguros; planned and executed digital media strategies across search/SEO/SEM, interactive content, mobile, in-gaming and social networks; oversaw digital and branded entertainment projects; contributed to award-winning work and global brand strategy alignment.

CRM Manager at GRUPO PESTANA

December 1, 2007 - April 1, 2008

Implementation and management of a CRM programme to consolidate data from various check-in systems across Pestana hotels and inns; participated in Personal Data Protection and E-Commerce seminars.

Traffic Manager at MEDIA CAPITAL

October 1, 2005 - November 1, 2007

Traffic management and analysis for the IOL network of websites and campaigns.