Available to hire
I’m a copywriter, publicist and communications strategist with 20+ years’ experience creating high-performing, audience-focused content. I translate search intent, keywords, and user behaviour into clear, engaging copy that ranks in search and drives meaningful engagement.
I have a strong background in long-form blog content, thought leadership, and digital copywriting, blending SEO best practices with persuasive, trust-based messaging. I work well remotely, delivering structured, results-driven content aligned to user needs and commercial goals.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Copy Editor at 100 Pound Social
March 1, 2023 - PresentStrengthens clarity, structure, and engagement of high-volume digital content across multiple brands; refines messaging to improve readability, consistency, and audience response; ensures content aligns with brand positioning and performance goals; optimises content for digital platforms, focusing on engagement and discoverability
Copywriter at Martin Veasey Talent Solutions
November 1, 2023 - PresentTranslates complex executive interviews into clear, structured, and engaging long-form content; produces audience-focused content designed to attract and engage senior-level talent; balances credibility, readability, and narrative flow for high-value decision-making audiences
Copywriter at Pagoda Marketing
June 1, 2023 - PresentDevelops SEO-informed, audience-driven copy across blogs, websites, and campaigns; translates keyword strategies and search intent into clear, engaging content; structures content to improve discoverability, readability, and engagement; aligns messaging with both user needs and campaign performance goals
Copywriter, PR & Media Consultant at The PR Agency
November 1, 2022 - PresentCreates SEO-aware blog and web content aligned to search intent and audience needs; develops credible, engaging editorial narratives for complex and regulated sectors; structures messaging to communicate value clearly and support visibility and engagement
Copywriter & Communications Consultant at Little Bird Communications
August 1, 2004 - PresentCreates blog, web, and long-form content informed by audience intent, search behaviour, and content gaps; translates complex or technical input into clear, engaging, and structured narratives; develops messaging frameworks that strengthen positioning and improve content performance; manages multiple projects independently, delivering consistent quality in remote environments
PR Manager at Atmosphere Communications
January 1, 2003 - January 1, 2004Public relations management, media relations, and campaign delivery across clients and sectors.
PR Manager at Next Generation Communications
January 1, 2002 - January 1, 2003Public relations leadership, messaging development, and media outreach.
PR Assistant at PS Public Relations
January 1, 2001 - January 1, 2002Assisted with media outreach, events, and client communications.
Education
Diploma in Public Relations (Cum Laude) at Port Elizabeth Technikon, South Africa
January 1, 1999 - January 1, 2001Diploma in Public Relations at Varsity College, Durban, South Africa
January 1, 1997 - January 1, 1997National Senior Certificate (NSC) “Matric” at Treverton High School, Mooi River, South Africa
January 1, 1996 - January 1, 1996Qualifications
Writing for LLM SEO, GEO, AEO (Certificate)
January 11, 2030 - April 22, 2026Content Marketing (Certificate)
January 11, 2030 - April 22, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
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