Catherine Erni

Promoted to Senior Designer to lead creative execution across high-visibility internal and external initiatives within a large multi-brand corporate group. Lead creative direction and execution across major group-wide campaigns, ensuring alignment with overarching brand strategy and business objectives. Act as lead animator for the organisation, developing motion graphics, executive messaging videos, and campaign animations used across internal platforms and public-facing channels. Partner with senior stakeholders across brand, marketing, HR, and communications to translate strategic objectives into engaging visual outputs. Oversee delivery of high-spec corporate materials including shareholding booklets, annual reports, executive presentations, and campaign toolkits. Provide mentorship and creative oversight within the team, maintaining quality standards and improving workflow efficiency.

Delivered high-quality creative across digital and print platforms, building a reputation for reliability, innovation, and motion design expertise that led to promotion. Produced a broad range of digital and print assets supporting group communications across multiple business divisions. Designed and coded HTML email campaigns distributed to large internal audiences, improving visual consistency and engagement. Created event branding systems and campaign collateral for major corporate initiatives, ensuring cohesive roll-out across locations. Elevated motion output across the organisation, introducing more dynamic visual storytelling approaches.

Delivered creative across seven flagship department stores within a premium retail environment. Designed seasonal and promotional campaign materials across in-store, print, and digital channels. Produced signage, window graphics, campaign visuals, and marketing artwork aligned with established brand guidelines. Collaborated with senior designers and marketing teams to roll out multi-channel campaigns across locations. Contributed to visually consistent campaign execution across all flagship stores.