Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Senior Art Director / Creative Lead with 18+ years’ experience shaping brand, campaign and experiential work across TV, digital, social, OOH and live environments. I’m driven by ideas that connect emotionally, and the craft that brings them to life. My approach bridges concept and execution: developing strong creative direction, then working closely with teams to deliver work that’s clear, considered and well made. I’m hands-on, collaborative and detail-focused - equally comfortable leading a concept, directing a shoot, or stepping into execution when projects or timelines require it. I value generous collaboration, clear direction, and building confidence within teams. My work has been recognised through AWARD School, BADC, Campaign Brief and Cannes Lions Young Lions - but what matters most to me is creating work that people genuinely engage with, and that brands are proud to stand behind.…I’m a Senior Art Director / Creative Lead with 18+ years’ experience shaping brand, campaign and experiential work across TV, digital, social, OOH and live environments. I’m driven by ideas that connect emotionally, and the craft that brings them to life. My approach bridges concept and execution: developing strong creative direction, then working closely with teams to deliver work that’s clear, considered and well made. I’m hands-on, collaborative and detail-focused - equally comfortable leading a concept, directing a shoot, or stepping into execution when projects or timelines require it. I value generous collaboration, clear direction, and building confidence within teams. My work has been recognised through AWARD School, BADC, Campaign Brief and Cannes Lions Young Lions - but what matters most to me is creating work that people genuinely engage with, and that brands are proud to stand behind.

Catherine Lucas





I’m a Senior Art Director / Creative Lead with 18+ years’ experience shaping brand, campaign and experiential work across TV, digital, social, OOH and live environments. I’m driven by ideas that connect emotionally, and the craft that brings them to life. My approach bridges concept and execution: developing strong creative direction, then working closely with teams to deliver work that’s clear, considered and well made. I’m hands-on, collaborative and detail-focused - equally comfortable leading a concept, directing a shoot, or stepping into execution when projects or timelines require it. I value generous collaboration, clear direction, and building confidence within teams. My work has been recognised through AWARD School, BADC, Campaign Brief and Cannes Lions Young Lions - but what matters most to me is creating work that people genuinely engage with, and that brands are proud to stand behind.…I’m a Senior Art Director / Creative Lead with 18+ years’ experience shaping brand, campaign and experiential work across TV, digital, social, OOH and live environments. I’m driven by ideas that connect emotionally, and the craft that brings them to life. My approach bridges concept and execution: developing strong creative direction, then working closely with teams to deliver work that’s clear, considered and well made. I’m hands-on, collaborative and detail-focused - equally comfortable leading a concept, directing a shoot, or stepping into execution when projects or timelines require it. I value generous collaboration, clear direction, and building confidence within teams. My work has been recognised through AWARD School, BADC, Campaign Brief and Cannes Lions Young Lions - but what matters most to me is creating work that people genuinely engage with, and that brands are proud to stand behind.

Available to hire

I’m a Senior Art Director / Creative Lead with 18+ years’ experience shaping brand, campaign and experiential work across TV, digital, social, OOH and live environments.

I’m driven by ideas that connect emotionally, and the craft that brings them to life. My approach bridges concept and execution: developing strong creative direction, then working closely with teams to deliver work that’s clear, considered and well made.

I’m hands-on, collaborative and detail-focused - equally comfortable leading a concept, directing a shoot, or stepping into execution when projects or timelines require it. I value generous collaboration, clear direction, and building confidence within teams.

My work has been recognised through AWARD School, BADC, Campaign Brief and Cannes Lions Young Lions - but what matters most to me is creating work that people genuinely engage with, and that brands are proud to stand behind.

Skills

Branding

Experience Level

Branding

Expert

Language

Work Experience

Senior Art Director / Creative Lead at CATHERINE LUCAS

January 1, 2023 - Present

Leading creative direction, concept development and visual systems across brand, campaign and experiential projects, following progression into a senior art direction role. Typically engaged at senior or lead level to shape ideas, set visual direction and elevate work across multidisciplinary teams. Collaborated with creative agencies and clients including; Bureau of Everything (BoE), POPULA, FoneKing, Brainheart, MS QLD, Allo Creative, Edison/Rumble. Guiding projects from concept through to production. Known for balancing bold ideas with design precision and storytelling craft.

Freelance Art Director at CATHERINE LUCAS

April 1, 2021 - January 1, 2023

Conceptual art direction and design direction across campaigns, brand identities and integrated work, following transition from Design Director into Art Direction. Collaborated with creative agencies and clients including; Brainheart, Khemistry, Driven, DAIS, JSA Creative, Lashed by Kate, Superloop.

Art Director at KLYP

May 1, 2020 - January 1, 2021

Responsible for creative and art direction across the agency’s digital, print and brand campaigns. Led concept development, visual direction, and brand refreshes; mentored designers; and worked closely with developers to ensure creative integrity through to delivery. Directed campaign shoots and presented creative to clients across multiple industries.

Senior Designer / Art Director at Freelance Contract: Ronin Marketing Agency

August 1, 2019 - May 1, 2020

Provided design direction and art direction for campaign and brand identity projects. Collaborated with agencies and marketing teams to translate strategic insights into engaging creative across print, digital, and packaging.

Graphic / Digital Designer at Clemenger BBDO

January 1, 2017 - August 1, 2019

Art directed and designed brand identities, and designed campaign visuals across OOH, print, digital, and video to final production. Supported creative directors, art directors and copywriters on national campaigns for major brands, contributing to award-winning work recognised at BADC and Australian Effies.

Graphic / Digital Designer at StudioPlus Agency

February 1, 2015 - January 1, 2017

Created visual identities, campaign collateral, and OOH design for retail and property brands. Responsible for brand consistency, typography, and visual storytelling across print and digital.

Freelance Designer at CATHERINE LUCAS

January 1, 2007 - February 1, 2015

Designed brand identities, campaign assets, and digital content for a range of clients across sport, education, and lifestyle. Such as collaborating with creative agencies and clients including Driven Agency, UQ Sport, ACU University, Triathlon Queensland. Directed and shot photography to support campaign and brand development - merging design and storytelling from concept through to execution.