Catherine Lucas
I’m a Senior Art Director / Creative Lead with 18+ years’ experience shaping brand, campaign and experiential work across TV, digital, social, OOH and live environments.
About
I’m a Senior Art Director / Creative Lead with 18+ years’ experience shaping brand, campaign and experiential work across TV, digital, social, OOH and live environments.
I’m driven by ideas that connect emotionally, and the craft that brings them to life. My approach bridges concept and execution: developing strong creative direction, then working closely with teams to deliver work that’s clear, considered and well made.
I’m hands-on, collaborative and detail-focused - equally comfortable leading a concept, directing a shoot, or stepping into execution when projects or timelines require it. I value generous collaboration, clear direction, and building confidence within teams.
My work has been recognised through AWARD School, BADC, Campaign Brief and Cannes Lions Young Lions - but what matters most to me is creating work that people genuinely engage with, and that brands are proud to stand behind.
- 19 years' experience
- Joined July 2026
Skills· 1
Industry experience
- Media & Entertainment
- Professional Services
More experts in Brisbane, Australia
Work experience· 7 roles
Leading creative direction, concept development and visual systems across brand, campaign and experiential projects, following progression into a senior art direction role. Typically engaged at senior or lead level to shape ideas, set visual direction and elevate work across multidisciplinary teams. Collaborated with creative agencies and clients including; Bureau of Everything (BoE), POPULA, FoneKing, Brainheart, MS QLD, Allo Creative, Edison/Rumble. Guiding projects from concept through to production. Known for balancing bold ideas with design precision and storytelling craft.
Conceptual art direction and design direction across campaigns, brand identities and integrated work, following transition from Design Director into Art Direction. Collaborated with creative agencies and clients including; Brainheart, Khemistry, Driven, DAIS, JSA Creative, Lashed by Kate, Superloop.
Responsible for creative and art direction across the agency’s digital, print and brand campaigns. Led concept development, visual direction, and brand refreshes; mentored designers; and worked closely with developers to ensure creative integrity through to delivery. Directed campaign shoots and presented creative to clients across multiple industries.
Education
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