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Hi there! I’m Catherine Phung, a Growth and Digital Marketing professional based in Sydney, NSW. I specialise in delivering end-to-end marketing programs that drive measurable transaction growth, improve user activation, and optimise the customer journey across email, social and CRM. I thrive on collaborating with cross-functional teams and partners to launch thoughtful campaigns that balance product-led experiences with strong brand storytelling. I’ve led initiatives across startups and corporate partners, designing and testing campaigns, managing CRM orchestration, and generating data-driven insights to inform future strategy. I’m passionate about creating engaging content, optimising conversion pathways, and driving scalable growth through experimentation and cross-channel activation.…Hi there! I’m Catherine Phung, a Growth and Digital Marketing professional based in Sydney, NSW. I specialise in delivering end-to-end marketing programs that drive measurable transaction growth, improve user activation, and optimise the customer journey across email, social and CRM. I thrive on collaborating with cross-functional teams and partners to launch thoughtful campaigns that balance product-led experiences with strong brand storytelling. I’ve led initiatives across startups and corporate partners, designing and testing campaigns, managing CRM orchestration, and generating data-driven insights to inform future strategy. I’m passionate about creating engaging content, optimising conversion pathways, and driving scalable growth through experimentation and cross-channel activation.

Catherine Phung

Growth Marketer, Digital Marketer, Marketing Strategist, +1

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Hi there! I’m Catherine Phung, a Growth and Digital Marketing professional based in Sydney, NSW. I specialise in delivering end-to-end marketing programs that drive measurable transaction growth, improve user activation, and optimise the customer journey across email, social and CRM. I thrive on collaborating with cross-functional teams and partners to launch thoughtful campaigns that balance product-led experiences with strong brand storytelling. I’ve led initiatives across startups and corporate partners, designing and testing campaigns, managing CRM orchestration, and generating data-driven insights to inform future strategy. I’m passionate about creating engaging content, optimising conversion pathways, and driving scalable growth through experimentation and cross-channel activation.…Hi there! I’m Catherine Phung, a Growth and Digital Marketing professional based in Sydney, NSW. I specialise in delivering end-to-end marketing programs that drive measurable transaction growth, improve user activation, and optimise the customer journey across email, social and CRM. I thrive on collaborating with cross-functional teams and partners to launch thoughtful campaigns that balance product-led experiences with strong brand storytelling. I’ve led initiatives across startups and corporate partners, designing and testing campaigns, managing CRM orchestration, and generating data-driven insights to inform future strategy. I’m passionate about creating engaging content, optimising conversion pathways, and driving scalable growth through experimentation and cross-channel activation.

Available to hire

Sydney, Australia

Hi there! I’m Catherine Phung, a Growth and Digital Marketing professional based in Sydney, NSW.

I specialise in delivering end-to-end marketing programs that drive measurable transaction growth, improve user activation, and optimise the customer journey across email, social and CRM. I thrive on collaborating with cross-functional teams and partners to launch thoughtful campaigns that balance product-led experiences with strong brand storytelling.

I’ve led initiatives across startups and corporate partners, designing and testing campaigns, managing CRM orchestration, and generating data-driven insights to inform future strategy. I’m passionate about creating engaging content, optimising conversion pathways, and driving scalable growth through experimentation and cross-channel activation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Growth Marketing Coordinator at Citro

March 1, 2025 - Present

Owned end-to-end growth transactional marketing for AMP Rewards as a key enterprise client, acting as the primary point of contact and delivering +6,000% transaction growth within 6 months. Scaled transaction growth by +3,500% in 5 months (Citro Retail) and +6,000% in 6 months (AMP Rewards) through strategic transactional marketing and partner activation. Increased first-month use r transaction rate from 3% to 18% by shifting to product-led marketing, prioritizing user experience and in-app conversion touchpoints. Designed and executed A/B testing across email, SMS, push notifications, in-app messages, and content cards to continuously optimize engagement and conversion. Led end-to-end co-branded campaigns with partners including Allianz and Knose Pet Insurance, owning strategy, creative direction, and execution. Produced weekly deal EDMs blending product-led and brand-led storytelling to drive CTR and transaction rates. Partnered closely with engineering to implement and launch integr

Digital Marketing Coordinator at Build Buddy

April 1, 2024 - March 31, 2025

Collaborate closely with the creative department to ideate and design paid digital ad creatives, ensuring alignment with brand voice and campaign goals. Write compelling copy for paid ad creatives across Meta and YouTube to drive customer acquisition and engagement. Create and curate dynamic and static social media content across platforms (TikTok, Instagram, Facebook, X, Pinterest), enhancing brand visibility and engagement. Utilize Canva, Adobe Express, and CapCut to design on-brand digital content. Manage social media scheduling and performance analysis using Hootsuite, ensuring timely and strategic posting. Oversee CRM management using Go High Level, including customer data organization, segmentation, and lead nurturing to streamline onboarding and improve retention. Design and execute email marketing campaigns (EDMs) using CRM tools, boosting engagement and loyalty with personalized content and offers. Work with the creative team and third-party agencies to implement and optimize

Marketing Assistant at Honey Marketing

June 1, 2023 - February 29, 2024

Worked with brands across hospitality, residential and investment real estate and e-commerce including STA C KED, Hudson Homes, Hudson Invest, Build Buddy, Veggie Mate, Fusion People and St Laurent Coffee. Managed multiple social media accounts and curated image and video content using Canva and CapCut. Used BrandWatch as a social media scheduling tool to plan and schedule posts across channels. Created SEO-optimized long- and short-form content. Managed EDM campaigns for clients using HubSpot, tracking onboarding and engagement. Conducted website updates via WordPress and Duda to improve user experience and reflect brand identity. Organized marketing assets for events and initiatives.

Marketing Coordinator at Honey Marketing

June 1, 2023 - March 31, 2024

Provided support in crafting and executing the organization’s branding strategy. Planned meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mail lists. Gathered and analyzed market research, predictions, competitor assessments, campaign outcomes, and customer behavior trends.

Assistant Club Manager at Anytime Fitness

October 1, 2021 - August 31, 2023

Executed email and SMS campaigns to over 1,600 members and over 5,000 potential clients in ClubWise, contributing to onboarding and retention. Managed member engagement and communications, and supported sales processes and programs.

Public Relations & Influencer Management Intern at Clout Communications

August 1, 2021 - November 30, 2021

Responsible for content creation for multi-channel social media (Instagram, Facebook). Curated a range of campaign pitches and proposals for PR packaging. Assisted in influencer relations and talent management. Researched emerging trends in beauty and fashion to develop meaningful and engaging content.

Content Writing Intern at The Green Fund

February 1, 2021 - May 31, 2021

Maintained and curated evergreen articles to establish sustainable content. Developed written pieces on the topic of marijuana in various contexts (legal/regulatory considerations and factual articles). Executed SEO-aware content with an understanding of relevant trends.

Content Writing Intern at ECObuy

January 1, 2021 - April 30, 2021

Developed written content based on independent research across sustainability topics. Created meaningful, engaging blog posts and articles. Oversaw SEO activities and tracked SEO metrics.