Available to hire
Results-driven business professional with 4+ years of experience delivering cross-functional projects,
optimizing operations, and supporting data-driven business strategies across retail, consulting, nonprofit,
academia and customer-focused industries. Proven ability to build strong partnerships, manage competing
priorities, and execute initiatives that improve operational efficiency and customer experience.
Experienced in project coordination, business operations, digital strategy, analytics, process improvement, and stakeholder engagement. Known for bringing a collaborative, solutions-oriented approach and adapting quickly to evolving business needs in fast-paced environments
Work Experience
Lead Site Specialist at PetSmart
March 1, 2026 - June 1, 2026Executed end-to-end ecommerce merchandising across PetSmart’s U.S. and Canadian digital platforms, supporting category pages, promotional campaigns, product launches, Deal Shop experiences, flyouts, and mobile shopping experiences. Managed merchandising initiatives for Consumables, Pharmacy, and cross-category projects to optimize the digital customer journey and meet enterprise ecommerce objectives. Leveraged PUMA, Contentful, SAP, and advanced Microsoft Excel to publish and maintain web/mobile content including promotional banners, landing pages, product collections, educational content, imagery, copy, CTAs, links, deep links, and accessibility text. Conducted end-to-end QA for web and mobile launches, validating content accuracy, functionality, links, imagery, and overall customer experience before deployment. Built monthly site audits and executive reporting to communicate merchandising insights, project updates, and business opportunities using merchandising and product performa
Creative Marketing Consultant at IMI Design Studio
April 1, 2024 - June 1, 2024Provided creative marketing support on a contract basis for digital and social marketing activities; specific responsibilities and outcomes are not fully detailed in the provided resume text.
Marketing Project Manager at The Grove Church - Justice University
December 1, 2023 - January 1, 2026Managed multi-channel marketing and event campaign operations using Planning Center and Pushpay, owning registration strategy, automated communications, audience segmentation, and campaign QA, increasing attendance by 20%. Maintained marketing calendars, timelines, and launch schedules to ensure consistent execution across email, web, and live event channels. Directed 10+ live and virtual conferences/training/community events with end-to-end promotion, logistics, and follow-up workflows. Built pre/during/post event communication journeys to drive attendance, engagement, and conversions. Managed event and travel programs including large-scale initiatives (200+ participants, $80K budgets). Built segmented email journeys, automated nurture sequences, and engagement/attendance flows while coordinating copy, creative assets, landing pages, and publishing timelines to maintain consistent campaign cadence; served as final QA owner validating links, tracking, integrations, landing pages, and a
Social Platform Specialist at Terros Health Inc.
September 1, 2022 - April 1, 2023Executed 70+ integrated email and social campaigns, managing day-to-day operations for Instagram, TikTok, and YouTube, and launching Pinterest. Exceeded conversion benchmarks and supported major organizational initiatives and events.
Digital Marketing Associate at Provision Consulting
March 1, 2021 - August 1, 2022Executed cross-channel campaigns across Google Ads, Meta, and Hootsuite, consistently exceeding growth targets by 5%+ while improving customer reach and engagement. Supported event promotion and virtual community experiences through targeted digital content to drive stronger audience participation and brand connection. Optimized UX flows and landing pages using analytics, A/B testing, and targeted messaging, increasing content and conversion performance by 34%. Created high-performing visuals, ad creatives, and technical content aligned with healthcare compliance standards, accessibility requirements, and brand guidelines. Implemented and supported a patient-facing chatbot to improve appointment booking retention, reduce call center ticket volume, and enable 24/7 access to nurse lines and health resources. Led LinkedIn content and outreach strategy during an East Valley medical staffing shortage, supporting recruitment for a new clinic launch in partnership with the Arizona Center for
Education
B.S. in Technical Communication (Data Visualization) at Arizona State University
January 11, 2030 - December 1, 2026Qualifications
LVMH Certificate: Creation & Branding, Operations & Supply Chain
January 11, 2030 - July 16, 2026Hire a App Store Optimization Specialist
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