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Hi, I'm Caroline Cassidy, a passionate graphic designer and creative director with diverse experience in branding, visual storytelling, and design projects for notable brands and educational collaborations. I enjoy creating cohesive identities that keep brand consistency while bringing fresh, creative solutions to real-world challenges. I've had the privilege to lead creative teams in fast-paced environments, working on projects ranging from public health campaigns to sustainable product designs. I believe in empathy-driven design and maintaining clear communication throughout every creative process.…Hi, I'm Caroline Cassidy, a passionate graphic designer and creative director with diverse experience in branding, visual storytelling, and design projects for notable brands and educational collaborations. I enjoy creating cohesive identities that keep brand consistency while bringing fresh, creative solutions to real-world challenges. I've had the privilege to lead creative teams in fast-paced environments, working on projects ranging from public health campaigns to sustainable product designs. I believe in empathy-driven design and maintaining clear communication throughout every creative process.

Caroline Cassidy

Creative Director, Graphic Designer, Art Director, +2

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Hi, I'm Caroline Cassidy, a passionate graphic designer and creative director with diverse experience in branding, visual storytelling, and design projects for notable brands and educational collaborations. I enjoy creating cohesive identities that keep brand consistency while bringing fresh, creative solutions to real-world challenges. I've had the privilege to lead creative teams in fast-paced environments, working on projects ranging from public health campaigns to sustainable product designs. I believe in empathy-driven design and maintaining clear communication throughout every creative process.…Hi, I'm Caroline Cassidy, a passionate graphic designer and creative director with diverse experience in branding, visual storytelling, and design projects for notable brands and educational collaborations. I enjoy creating cohesive identities that keep brand consistency while bringing fresh, creative solutions to real-world challenges. I've had the privilege to lead creative teams in fast-paced environments, working on projects ranging from public health campaigns to sustainable product designs. I believe in empathy-driven design and maintaining clear communication throughout every creative process.

Available to hire

Hi, I’m Caroline Cassidy, a passionate graphic designer and creative director with diverse experience in branding, visual storytelling, and design projects for notable brands and educational collaborations. I enjoy creating cohesive identities that keep brand consistency while bringing fresh, creative solutions to real-world challenges.

I’ve had the privilege to lead creative teams in fast-paced environments, working on projects ranging from public health campaigns to sustainable product designs. I believe in empathy-driven design and maintaining clear communication throughout every creative process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Designer at Chick-Fil-A

January 1, 2024 - December 31, 2025

Designed a cohesive logo suite for a multi-location brand, including custom identities for Mall Road and Union Promenade locations, as well as a unifying Enterprise logo to maintain brand consistency across sites.

Creative Director at Meta x SCADPro

January 1, 2024 - March 31, 2024

Directed creative strategy and visual storytelling for a confidential, 10-week collaboration with Meta. Led the design and production of a concept-driven process book, transforming complex research and product thinking into an editorial-style visual narrative. Oversaw creative cohesion, team collaboration, and execution under tight deadlines and strict NDA parameters.

Creative Director at Skullcandy x SCADPro

January 1, 2024 - March 31, 2024

Led visual strategy for a 10-week collaborative project between Skullcandy and SCAD. Directed and executed cohesive visual direction across all touchpoints while maintaining brand confidentiality. Balanced strategic objectives with creative innovation in a fast-paced, industry-partnered environment.

Graphic Designer at SCAD Voice Over Club

January 1, 2024 - December 31, 2024

Designed promotional materials including posters, social media content, business cards, and presentations. Developed consistent branding across platforms to boost club visibility and engagement while maintaining cohesive visual communication.

Graphic Designer at Exact Science x SCADPro

January 1, 2024 - March 31, 2024

Designed environmental graphics for a 10-week public health campaign aimed at increasing colon cancer screening rates. Translated complex medical messaging into accessible, engaging visuals. Collaborated in a fast-paced, team-based creative process to solve real-world healthcare communication challenges.

Creative Director at SCADPro, Lacoste, France

January 1, 2024 - March 31, 2024

Led visual design for a 10-week sustainable toy development project. Directed branding, packaging, presentation materials, and physical product design. Balanced eco-conscious principles with engaging aesthetics while managing design consistency across all deliverables and timelines.