I'm a results-driven marketing and social media strategist with experience leading digital campaigns, influencer partnerships, and brand activations for hospitality, fashion, beauty, and lifestyle brands. I excel at managing high-visibility accounts, shaping revenue-generating campaigns, and delivering brand-aligned content strategies for nationally and globally recognized companies. Over the years I've collaborated with cross-functional teams, agencies, and creators to execute cohesive campaigns, expand reach, and optimize performance through data-driven insights. I'm passionate about storytelling, audience engagement, and turning brand goals into measurable results.

Chrystal Chukelu

I'm a results-driven marketing and social media strategist with experience leading digital campaigns, influencer partnerships, and brand activations for hospitality, fashion, beauty, and lifestyle brands. I excel at managing high-visibility accounts, shaping revenue-generating campaigns, and delivering brand-aligned content strategies for nationally and globally recognized companies. Over the years I've collaborated with cross-functional teams, agencies, and creators to execute cohesive campaigns, expand reach, and optimize performance through data-driven insights. I'm passionate about storytelling, audience engagement, and turning brand goals into measurable results.

Available to hire

I’m a results-driven marketing and social media strategist with experience leading digital campaigns, influencer partnerships, and brand activations for hospitality, fashion, beauty, and lifestyle brands. I excel at managing high-visibility accounts, shaping revenue-generating campaigns, and delivering brand-aligned content strategies for nationally and globally recognized companies.

Over the years I’ve collaborated with cross-functional teams, agencies, and creators to execute cohesive campaigns, expand reach, and optimize performance through data-driven insights. I’m passionate about storytelling, audience engagement, and turning brand goals into measurable results.

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Language

English
Fluent

Work Experience

Freelance Marketing Consultant at Various clients (Wynn Hotels & Resorts; Four Seasons Hotels & Resorts; SKIMS; American Airlines; Prada Beauty; Chips Ahoy; SK-II; Kering; Nobu Restaurants)
January 1, 2018 - Present
Developed social media and digital marketing strategies aligned with brand voice, campaign goals, and audience insights; Created high-performing content concepts and campaign storylines to support product launches, brand awareness, and engagement; Collaborated with internal marketing teams, agencies, influencers, and creatives to execute cohesive campaigns; Supported influencer and partnership initiatives to expand reach and brand credibility; Managed multiple projects simultaneously while meeting tight deadlines and brand standards; Assisted with analytics tracking and performance insights to optimize content and campaign direction
Social Media Manager & Marketing Assistant at ALIFE Hospitality Group
January 1, 2017 - December 31, 2022
Managed social accounts for 5 restaurants. Led social media strategy across platforms to drive brand awareness, guest engagement/retention. Proposed and executed creative content concepts and campaign storylines. Implemented influencer marketing initiatives to increase reach and visibility. Managed customer interactions and online reputation across social channels. Analyzed audience insights and market trends to refine content and targeting. Ensured consistent brand messaging, tone, and visual identity across all digital platforms. Collaborated with internal teams and external contributors to optimize content performance
Marketing Assistant at Paper City Magazine
January 1, 2022 - December 31, 2023
Created and executed marketing campaigns to support editorial, events, and brand partnerships. Maintained vendor and partner relationships across Texas. Assisted in conceiving and producing revenue-generating marketing programs and experiential events. Supported annual experiential activations and media sponsorships
Publicist at Gazelle Media
January 1, 2023 - December 31, 2024
Drafted press releases and decks for brand and event promotion. Maintained relationships with media outlets and press contacts globally. Supported and coordinated domestic and international brand activations and events. Developed marketing and social media plans to support PR initiatives

Education

Bachelor of Arts in Communication Studies at University of Houston-Downtown
January 11, 2030 - December 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Consumer Goods, Professional Services, Other