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Experienced and creative Marketing Manager with 10+ years in marketing, retail, media production, and customer experience across Italy and New Zealand. Currently leading the marketing strategy at Trust Motors NZ, delivering award-winning campaigns that blend luxury-brand storytelling with local authenticity. Proven track record across team leadership, content creation, branding, social media, and retail marketing. Passionate about building bold, human-centered campaigns that inspire trust and drive engagement. I love adrenaline sports, music and spending time with my daughter. Please note that I am currently employed. For privacy and confidentiality reasons, I respectfully request that my current employer is not contacted at this stage of the recruitment process.…Experienced and creative Marketing Manager with 10+ years in marketing, retail, media production, and customer experience across Italy and New Zealand. Currently leading the marketing strategy at Trust Motors NZ, delivering award-winning campaigns that blend luxury-brand storytelling with local authenticity. Proven track record across team leadership, content creation, branding, social media, and retail marketing. Passionate about building bold, human-centered campaigns that inspire trust and drive engagement. I love adrenaline sports, music and spending time with my daughter. Please note that I am currently employed. For privacy and confidentiality reasons, I respectfully request that my current employer is not contacted at this stage of the recruitment process.

LUCA CARDONA

Marketing Strategist, Growth Marketer, Digital Marketer, +3

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Experienced and creative Marketing Manager with 10+ years in marketing, retail, media production, and customer experience across Italy and New Zealand. Currently leading the marketing strategy at Trust Motors NZ, delivering award-winning campaigns that blend luxury-brand storytelling with local authenticity. Proven track record across team leadership, content creation, branding, social media, and retail marketing. Passionate about building bold, human-centered campaigns that inspire trust and drive engagement. I love adrenaline sports, music and spending time with my daughter. Please note that I am currently employed. For privacy and confidentiality reasons, I respectfully request that my current employer is not contacted at this stage of the recruitment process.…Experienced and creative Marketing Manager with 10+ years in marketing, retail, media production, and customer experience across Italy and New Zealand. Currently leading the marketing strategy at Trust Motors NZ, delivering award-winning campaigns that blend luxury-brand storytelling with local authenticity. Proven track record across team leadership, content creation, branding, social media, and retail marketing. Passionate about building bold, human-centered campaigns that inspire trust and drive engagement. I love adrenaline sports, music and spending time with my daughter. Please note that I am currently employed. For privacy and confidentiality reasons, I respectfully request that my current employer is not contacted at this stage of the recruitment process.

Available to hire

Experienced and creative Marketing Manager with 10+ years in marketing, retail, media production, and customer experience across Italy and New Zealand.

Currently leading the marketing strategy at Trust Motors NZ, delivering award-winning campaigns that blend luxury-brand storytelling with local authenticity. Proven track record across team leadership, content creation, branding, social media, and retail marketing.
Passionate about building bold, human-centered campaigns that inspire trust and drive engagement.

I love adrenaline sports, music and spending time with my daughter.

**Please note that I am currently employed. For privacy and confidentiality reasons, I respectfully request that my current employer is not contacted at this stage of the recruitment process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

French

Beginner

Work Experience

Marketing Manager at Trust Motors NZ

January 1, 2024 - Present

Leads all marketing, branding, and customer experience initiatives for a top-rated large automotive dealership. Manages an annual marketing budget of approximately $650,000 across digital, social, video, TV, radio, and outdoor. Supports strategy for a dealership selling ~1,900 vehicles annually and operating an 11,000sqm showroom. Delivered a 25% increase in qualified leads (2024/25) and generated 59M+ Meta paid impressions during 2025. Oversees Meta advertising campaigns, creative direction (video campaigns, showroom branding, ambassador partnerships, outdoor), and launch planning for the 11,000sqm Ultimate Showroom including event strategy, media partnerships, PR, and customer activation.

Retail Sales & Marketing Specialist at JFK Powersports

January 1, 2019 - January 1, 2024

Combined retail sales and customer service leadership with marketing responsibilities in a high-performance automotive and powersports environment. Manages social media and customer engagement, creates digital content and advertising assets, and supports service department operations and customer experience initiatives. Builds customer loyalty through relationship management and after-sales support, contributing to revenue growth via marketing and direct sales.

Branch Manager at Rubber Monkey

January 1, 2015 - January 1, 2019

Led Auckland branch operations including sales performance, customer service, and day-to-day management. Developed commercial relationships with government, education, and business clients. Managed recruitment, staff development, and performance. Implemented operational systems and processes adopted across future branches, driving growth through consultative selling and relationship management.

Apple Retail Specialist → Trainer → Visual Merchandising Supervisor → Genius Admin at Apple Retail

January 1, 2009 - January 1, 2014

Progressed through multiple retail leadership and customer experience roles in Apple’s global network. Managed operational workflow for a 50-person customer service team, delivered onboarding and training programs for new employees, led customer experience initiatives and service excellence programs, and supported store launches and staff development projects. Recognised by senior leadership for operational performance and customer satisfaction.