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I'm Callum Donald, a creative, technology-savvy social media professional with a proven record of growing online communities and delivering engaging digital content. I specialise in crafting compelling copy, analysing engagement data, and driving audience interaction across multiple platforms. I'm proactive, values collaboration, and excel at turning analytics into actionable strategy. I enjoy visual storytelling and staying ahead of emerging technologies and trends in the social media industry.…I'm Callum Donald, a creative, technology-savvy social media professional with a proven record of growing online communities and delivering engaging digital content. I specialise in crafting compelling copy, analysing engagement data, and driving audience interaction across multiple platforms. I'm proactive, values collaboration, and excel at turning analytics into actionable strategy. I enjoy visual storytelling and staying ahead of emerging technologies and trends in the social media industry.

Callum Donald

Social Media Manager, Content Creator, Copywriter, +2

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I'm Callum Donald, a creative, technology-savvy social media professional with a proven record of growing online communities and delivering engaging digital content. I specialise in crafting compelling copy, analysing engagement data, and driving audience interaction across multiple platforms. I'm proactive, values collaboration, and excel at turning analytics into actionable strategy. I enjoy visual storytelling and staying ahead of emerging technologies and trends in the social media industry.…I'm Callum Donald, a creative, technology-savvy social media professional with a proven record of growing online communities and delivering engaging digital content. I specialise in crafting compelling copy, analysing engagement data, and driving audience interaction across multiple platforms. I'm proactive, values collaboration, and excel at turning analytics into actionable strategy. I enjoy visual storytelling and staying ahead of emerging technologies and trends in the social media industry.

Available to hire

I’m Callum Donald, a creative, technology-savvy social media professional with a proven record of growing online communities and delivering engaging digital content. I specialise in crafting compelling copy, analysing engagement data, and driving audience interaction across multiple platforms.

I’m proactive, values collaboration, and excel at turning analytics into actionable strategy. I enjoy visual storytelling and staying ahead of emerging technologies and trends in the social media industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Creator at Social Mouth Media

September 1, 2024 - Present

Manage and develop social media strategies for multiple clients, including Quest Corporate, Navigator Law, Quirky Chocolate, Author William Coles, and Fitness & Wellbeing. Introduced consistent posting schedules and fresh, creative content ideas to strengthen brand identity and engagement. Oversee full content creation process: concept development, filming, photography, and graphic design. Craft compelling copy, captions, and hashtags tailored to each brand's voice and target audience. Monitor performance metrics to refine strategy and enhance reach and engagement.

Social Media Strategist at DC Thomson

September 1, 2022 - September 1, 2024

Completed company training in Audience Development and applied insights to improve content strategies. Designed and published Instagram story posts and pins to boost interaction and user engagement. Created copy and post captions using hashtags and emojis to increase traction for brands including The Sunday Post, Scots Magazine, and Pure Radio. Edited and produced video content, ensuring alignment with brand tone and professional standards. Scheduled and optimised posts using Meta Business Suite and Hootsuite. Supported major events such as Taste of Grampian and The Cherries Awards through engaging content delivery. Recognised for growing brand presence and social media popularity across Instagram, X (Twitter), and Facebook.