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I am a passionate marketing professional with over 20 years of experience driving brand growth and engagement across various industries. I have a proven ability to develop and execute integrated marketing strategies, manage cross-functional teams, and build strong stakeholder relationships. Recognized for achieving significant cost savings and increasing brand visibility through innovative solutions, I am adaptable and results-driven, confident in quickly learning new industries and contributing meaningfully to any environment. My passion lies in leveraging innovative marketing solutions to drive business objectives and foster strong connections with target audiences. I enjoy engaging in outdoor sports, baking, and social activities such as organizing animal shelter visits and fundraising. An adventurous traveler, I love exploring solo across the globe.…I am a passionate marketing professional with over 20 years of experience driving brand growth and engagement across various industries. I have a proven ability to develop and execute integrated marketing strategies, manage cross-functional teams, and build strong stakeholder relationships. Recognized for achieving significant cost savings and increasing brand visibility through innovative solutions, I am adaptable and results-driven, confident in quickly learning new industries and contributing meaningfully to any environment. My passion lies in leveraging innovative marketing solutions to drive business objectives and foster strong connections with target audiences. I enjoy engaging in outdoor sports, baking, and social activities such as organizing animal shelter visits and fundraising. An adventurous traveler, I love exploring solo across the globe.

Cecilia Cheong

Marketing Strategist, Brand Strategist, Marketing Consultant, +1

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I am a passionate marketing professional with over 20 years of experience driving brand growth and engagement across various industries. I have a proven ability to develop and execute integrated marketing strategies, manage cross-functional teams, and build strong stakeholder relationships. Recognized for achieving significant cost savings and increasing brand visibility through innovative solutions, I am adaptable and results-driven, confident in quickly learning new industries and contributing meaningfully to any environment. My passion lies in leveraging innovative marketing solutions to drive business objectives and foster strong connections with target audiences. I enjoy engaging in outdoor sports, baking, and social activities such as organizing animal shelter visits and fundraising. An adventurous traveler, I love exploring solo across the globe.…I am a passionate marketing professional with over 20 years of experience driving brand growth and engagement across various industries. I have a proven ability to develop and execute integrated marketing strategies, manage cross-functional teams, and build strong stakeholder relationships. Recognized for achieving significant cost savings and increasing brand visibility through innovative solutions, I am adaptable and results-driven, confident in quickly learning new industries and contributing meaningfully to any environment. My passion lies in leveraging innovative marketing solutions to drive business objectives and foster strong connections with target audiences. I enjoy engaging in outdoor sports, baking, and social activities such as organizing animal shelter visits and fundraising. An adventurous traveler, I love exploring solo across the globe.

Available to hire

I am a passionate marketing professional with over 20 years of experience driving brand growth and engagement across various industries. I have a proven ability to develop and execute integrated marketing strategies, manage cross-functional teams, and build strong stakeholder relationships. Recognized for achieving significant cost savings and increasing brand visibility through innovative solutions, I am adaptable and results-driven, confident in quickly learning new industries and contributing meaningfully to any environment.

My passion lies in leveraging innovative marketing solutions to drive business objectives and foster strong connections with target audiences. I enjoy engaging in outdoor sports, baking, and social activities such as organizing animal shelter visits and fundraising. An adventurous traveler, I love exploring solo across the globe.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Marketing Consultant at B.I.C.C.C.

August 1, 2024 - August 14, 2025

Provided tailored marketing solutions for branding and digital campaigns. Managed key accounts such as Evian, PA, and Marina at Keppel Bay. Increased client brand visibility by an average of 25%.

Regional Marketing Lead at SEA LINX Singapore Pte Ltd

February 1, 2020 - Present

Spearheaded digital marketing strategies, branding, and partnered promotions across Southeast Asia, resulting in a 15% increase in brand engagement. Managed social media, website content, email/SMS marketing, and events. Achieved 20% cost savings in the annual marketing budget through optimized operations and vendor negotiations.

Marketing Manager at Life Spa

November 30, 2019 - August 14, 2025

Oversaw branding, promotions, social media, and events, increasing Facebook traffic by 5% in 2 months. Led CSR campaigns and rebranded spa services, resulting in the 'Best Oriental Massage' award in 2019.

Marketing Manager at Kitchen Language (currently renamed as Commonwealth Concepts)

May 31, 2015 - August 14, 2025

Managed marketing for 11 F&B brands, leading a team of 3. Launched rebranding campaigns, redesigned websites, and handled PR crises, improving brand perception by 10%.

Senior Assistant Manager, Corporate Affairs at Far East Organization

March 31, 2014 - August 14, 2025

Managed real estate communications, international property launches, and CSR initiatives. Developed SOPs for the media team and managed brand presence in China, India, and Indonesia. Supervised a team of 5 across A&P, Media, and Translator roles.

MarCom / PR Executive at Carlton Hotel Singapore

May 31, 2006 - August 14, 2025

Promoted and marketed hotel services including weddings and staycations. Managed media relations, membership development, partner collaborations, and crisis management. Organized successful wedding shows and PR campaigns, increasing wedding bookings by 12%.

Team Lead, International Call Centre at OAG Worldwide Limited

December 1, 2004 - August 14, 2025

Supervised a sales team consistently exceeding monthly and team sales targets by 20-30%. Focused on business development and managed trade shows.

Café Supervisor at The Coffee Connection P/L – Rocky Master Café

December 1, 2001 - August 14, 2025

Supported the brand’s launch by training staff, planning SOPs, and implementing marketing plans. Gained foundational experience in business development and operations management.