Cecilia D

Developed and managed marketing and sales strategies including lead generation (SEM, SEO, email marketing) and business development. Supported the transition from owner-led operations to a corporation by building and formalising the sales and marketing processes, including rolling out a new website and setting up CRM. Engaged existing customers to inform, educate, and retain; also managed the customer support function. Delivered PPC, social, and email campaigns.

Managed marketing functions across Australia and New Zealand and launched the product in the United Kingdom. Owned marketing strategy and go-to-market planning, conducted market analysis, and reported to the General Manager. Handled SEO and SEM, digital marketing, event planning, and customer surveys. Launched products in the UK market and managed online portals and websites, including marketing automation and optimisation using Marketo/Salesforce with segmentation.

Managed Google Ads budgets for IPGMs and Dominos (franchise sales and localised Facebook ads). Created a new website for IPG printing and managed website content including blogs and social media ad activity. Supported Dominos marketing team on product launches and digital marketing solutions across SMS, email, web, and more. Conducted SEO campaign management with data analysis and reporting to the GM.