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I’m a social-first content and brand strategist with 15+ years of global experience building high-impact digital narratives across financial services and sports sponsorships platforms. I translate brand identity into engaging, platform-native content ecosystems that drive audience growth and cultural relevance, while leading end-to-end social strategy from content creation to performance optimization and community engagement. I activate global sponsorships into real-time, story-driven content that resonates with diverse, international audiences. I blend creative storytelling with data-driven decision-making to scale brands in fast-paced, content-led environments.…I’m a social-first content and brand strategist with 15+ years of global experience building high-impact digital narratives across financial services and sports sponsorships platforms. I translate brand identity into engaging, platform-native content ecosystems that drive audience growth and cultural relevance, while leading end-to-end social strategy from content creation to performance optimization and community engagement. I activate global sponsorships into real-time, story-driven content that resonates with diverse, international audiences. I blend creative storytelling with data-driven decision-making to scale brands in fast-paced, content-led environments.

Cecilia Wong

Content Strategist, Marketing Strategist, Brand Strategist, +4

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I’m a social-first content and brand strategist with 15+ years of global experience building high-impact digital narratives across financial services and sports sponsorships platforms. I translate brand identity into engaging, platform-native content ecosystems that drive audience growth and cultural relevance, while leading end-to-end social strategy from content creation to performance optimization and community engagement. I activate global sponsorships into real-time, story-driven content that resonates with diverse, international audiences. I blend creative storytelling with data-driven decision-making to scale brands in fast-paced, content-led environments.…I’m a social-first content and brand strategist with 15+ years of global experience building high-impact digital narratives across financial services and sports sponsorships platforms. I translate brand identity into engaging, platform-native content ecosystems that drive audience growth and cultural relevance, while leading end-to-end social strategy from content creation to performance optimization and community engagement. I activate global sponsorships into real-time, story-driven content that resonates with diverse, international audiences. I blend creative storytelling with data-driven decision-making to scale brands in fast-paced, content-led environments.

Available to hire

I’m a social-first content and brand strategist with 15+ years of global experience building high-impact digital narratives across financial services and sports sponsorships platforms. I translate brand identity into engaging, platform-native content ecosystems that drive audience growth and cultural relevance, while leading end-to-end social strategy from content creation to performance optimization and community engagement.

I activate global sponsorships into real-time, story-driven content that resonates with diverse, international audiences. I blend creative storytelling with data-driven decision-making to scale brands in fast-paced, content-led environments.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Manager — Commercial Banking at Royal Bank of Canada

January 1, 2024 - January 1, 2026

Led integrated marketing strategy and content programs for the Commercial Banking segment, including development of thought leadership ecosystems (executive articles, interviews, podcasts, client stories) and content assets to support RM conversations; drove climate advisory portfolio messaging and cross-channel amplification.

Integrated Content Marketing Manager at HSBC Canada

January 1, 2018 - January 1, 2024

Led national content marketing and performance marketing programs for Commercial Banking in Canada. Managed campaigns with strong performance signals (video engagement, page views, social reach) and directed SEM investments; built and maintained HSBC Canada public website and marketing intranet; improved user journeys and customer experience.

Senior Marketing Manager — Asia Pacific at HSBC

January 1, 2011 - January 1, 2018

Led regional campaigns and strategic marketing initiatives across Asia Pacific, including RMB digital campaigns in Tier 1 markets, sponsorship activations (Hong Kong Sevens), client engagement events (Sustainable Financing Forums), and acted as Regional Tone of Voice Champion.