B2B CONTENT STRATEGIST I DIGITAL CONTENT MARKETING I B2B MARKETING STRATEGY I INTEGRATED CAMPAIGNS Strategic content, marketing and editorial leader with 10+ years of experience leading educational content, thought leadership, and integrated marketing programmes for financial institutions across Canada and Asia Pacific. Proven ability to translate complex business priorities into clear, engaging content that strengthens customer experience, builds brand trust, and drives commercial growth. Experienced leading content from editorial planning and development through publication, optimization and performance analysis while partnering with Product, Digital and Executive Leadership. Hands-on across the full content lifecycle - from content strategy, UX-focused message, website optimisation, SEO/SEM, paid social, analytics and sales enablement. Recognised for combining strategic thinking with execution, building scalable marketing processes, managing agency and vendor relationships, and delivering measurable commercial outcomes in highly regulated environments.…

Cecilia Wong

B2B CONTENT STRATEGIST I DIGITAL CONTENT MARKETING I B2B MARKETING STRATEGY I INTEGRATED CAMPAIGNS Strategic content, marketing and editorial leader with 10+ years of experience leading educational content, thought leadership, and integrated marketing programmes for financial institutions across Canada and Asia Pacific. Proven ability to translate complex business priorities into clear, engaging content that strengthens customer experience, builds brand trust, and drives commercial growth. Experienced leading content from editorial planning and development through publication, optimization and performance analysis while partnering with Product, Digital and Executive Leadership. Hands-on across the full content lifecycle - from content strategy, UX-focused message, website optimisation, SEO/SEM, paid social, analytics and sales enablement. Recognised for combining strategic thinking with execution, building scalable marketing processes, managing agency and vendor relationships, and delivering measurable commercial outcomes in highly regulated environments.…

Available to hire

B2B CONTENT STRATEGIST I DIGITAL CONTENT MARKETING I B2B MARKETING STRATEGY I INTEGRATED CAMPAIGNS

Strategic content, marketing and editorial leader with 10+ years of experience leading educational content, thought leadership, and integrated marketing programmes for financial institutions across Canada and Asia Pacific.

Proven ability to translate complex business priorities into clear, engaging content that strengthens customer experience, builds brand trust, and drives commercial growth.

Experienced leading content from editorial planning and development through publication, optimization and performance analysis while partnering with Product, Digital and Executive Leadership.

Hands-on across the full content lifecycle - from content strategy, UX-focused message, website optimisation, SEO/SEM, paid social, analytics and sales enablement.

Recognised for combining strategic thinking with execution, building scalable marketing processes, managing agency and vendor relationships, and delivering measurable commercial outcomes in highly regulated environments.

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Skills

Experience Level

Email Design
Expert
Email Marketing
Expert
Lead Nurturing
Expert
Script
Expert
SEO
Expert
Pitch Deck
Expert
Branding
Intermediate
Corporate Video
Intermediate
Explainer Video
Intermediate
GA4
Intermediate

Language

English
Fluent

Work Experience

Marketing Manager — Commercial Banking at Royal Bank of Canada
January 1, 2024 - January 1, 2026
Led integrated marketing strategy and content programs for the Commercial Banking segment, including development of thought leadership ecosystems (executive articles, interviews, podcasts, client stories) and content assets to support RM conversations; drove climate advisory portfolio messaging and cross-channel amplification.
Integrated Content Marketing Manager at HSBC Canada
January 1, 2018 - January 1, 2024
Led national content marketing and performance marketing programs for Commercial Banking in Canada. Managed campaigns with strong performance signals (video engagement, page views, social reach) and directed SEM investments; built and maintained HSBC Canada public website and marketing intranet; improved user journeys and customer experience.
Senior Marketing Manager — Asia Pacific at HSBC
January 1, 2011 - February 16, 2018
1. Led regional marketing campaigns and flagship sponsorships across Asia Pacific including EXCO meetings. 2. Served as Asia Pacific Tone of Voice Champion, ensuring consistency across communications and presentation messaging. 3. Helped rebuild brand confidence across Asia Pacific following the global financial crisis through integrated marketing and executive communications. Portfolios: Hong Kong Sevens, HSBC Golf Champions in China and Singapore, RMB Forum, Global Banking, Commercial Banking, Diversity and Inclusion.

Education

SAFe Certification at Scaled Agile, Inc.
January 1, 2019 - December 30, 2019
Professional Diploma in Digital Marketing at IDM
January 1, 2016 - December 30, 2016
Professional Diploma in Marketing Management at Hong Kong Management Association
January 1, 2001 - December 28, 2001
BA Studies at Carleton University
September 1, 1992 - June 30, 1994

Qualifications

SAFe Certification
January 1, 2019 - December 30, 2019
Professional Diploma in Digital Marketing
January 1, 2016 - December 30, 2016
Professional Diploma in Marketing Management
January 1, 2001 - December 28, 2001
Professional Diploma in Marketing Management
September 1, 1992 - June 30, 1994

Industry Experience

Financial Services, Professional Services, Travel & Hospitality, Media & Entertainment, Other